Corpay
Senior Director, Cardholder Retention & CX Lead
Corpay, Brentwood, Tennessee, United States, 37027
Senior Director, Cardholder Retention & CX Lead
Join to apply for the
Senior Director, Cardholder Retention & CX Lead
role at
Corpay Senior Director, Cardholder Retention & CX Lead
2 days ago Be among the first 25 applicants Join to apply for the
Senior Director, Cardholder Retention & CX Lead
role at
Corpay Get AI-powered advice on this job and more exclusive features. What We Need
Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team. What We Need
Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team.
How We Work
As a Senior Director, Cardholder Retention & CX Lead, you will be expected to work in an on-site environment. Corpay will set you up for success by providing:
Assigned workspace in the Brentwood, TN office Company-issued equipment Formal, hands-on training
Role Responsibilities
The responsibilities of the role will include:
Retention Strategy & Commercial Impact
Develop and execute retention programs to extend cardholder lifecycle, improve engagement, and reduce churn. Identify and act on usage trends to grow average transaction value (ATV) and average transaction frequency (ATF). Monitor key lifecycle metrics and implement interventions to optimize CLV (Customer Lifetime Value). Define and manage loyalty or benefits-based programs that influence stickiness and satisfaction.
Customer Experience Optimization
Map and continuously improve end-to-end cardholder journeys—from onboarding and activation to everyday usage. Partner with design and ops teams to remove friction points and enhance moments that matter. Use NPS, CSAT, complaint analysis, and voice-of-customer data to refine touchpoints and resolve systemic issues.
Cross-Functional Execution
Work closely with Analytics to define retention KPIs, segment behavior, and identify risk of attrition. Collaborate with Marketing to craft campaigns that nurture cardholder habits and usage. Partner with Product, IT, and Operations to deliver a best-in-class CX platform that supports personalization and timely interventions.
Data-Driven Insight & Innovation
Leverage data to uncover behavioral insights and test hypotheses on churn triggers and retention levers. Design and iterate on A/B tests and lifecycle campaigns to increase activation, usage, and renewal. Advocate for system changes or tech enhancements based on evidence of customer friction or unmet needs.
Qualifications & Skills
Experience & Expertise
10+ years of experience in consumer finance, cards, digital banking, or payments—ideally in a CX, lifecycle, retention, or product marketing role. Proven track record in driving usage, reducing attrition, and improving retention through data-backed initiatives. Experience managing cross-functional initiatives in a matrixed organization.
Customer-Centric Thinking
Deep understanding of cardholder psychology, needs, and behavioral economics. Strong grasp of customer experience principles, journey mapping, and service design.
Collaboration & Communication
Adept at working across Analytics, Marketing, Operations, and Tech to deliver cohesive outcomes. Clear and persuasive communicator who can influence without authority and drive alignment.
Technical & Analytical
Familiarity with card product metrics and CLV modeling. Strong understanding of marketing automation, digital CRM tools, and customer data platforms (CDPs). Able to interpret analytics and translate them into actionable business initiatives.
Benefits & Perks
Medical, Dental, & Vision benefits available from the 1st month after hire 401 (k) plan (subject to eligibility requirements). Robust PTO offerings, including major holidays, vacation, sick, personal, and volunteer time. Employee discounts with major providers (i.e., wireless, gym, car rental, etc.).
Equal Opportunity/Affirmative Action Employer
Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at Corpay by 2x Get notified about new Senior Director of Marketing jobs in
Brentwood, TN . Head of Marketing - TestAssure - Brydon Portfolio Company
Vice President, Digital Marketing - Remote
System Director of Marketing and Communications
Brentwood, TN $120,000.00-$140,000.00 1 month ago Senior Director Generation Market North America
VP, Ecosystem Marketing & Developer Relations
Director, Business Development and Marketing
Senior Director Data Center Market North America
Marketing Manager, Member Engagement & Campaign Operations
Senior Director of Strategic Enrollment Management
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Senior Director, Cardholder Retention & CX Lead
role at
Corpay Senior Director, Cardholder Retention & CX Lead
2 days ago Be among the first 25 applicants Join to apply for the
Senior Director, Cardholder Retention & CX Lead
role at
Corpay Get AI-powered advice on this job and more exclusive features. What We Need
Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team. What We Need
Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team.
How We Work
As a Senior Director, Cardholder Retention & CX Lead, you will be expected to work in an on-site environment. Corpay will set you up for success by providing:
Assigned workspace in the Brentwood, TN office Company-issued equipment Formal, hands-on training
Role Responsibilities
The responsibilities of the role will include:
Retention Strategy & Commercial Impact
Develop and execute retention programs to extend cardholder lifecycle, improve engagement, and reduce churn. Identify and act on usage trends to grow average transaction value (ATV) and average transaction frequency (ATF). Monitor key lifecycle metrics and implement interventions to optimize CLV (Customer Lifetime Value). Define and manage loyalty or benefits-based programs that influence stickiness and satisfaction.
Customer Experience Optimization
Map and continuously improve end-to-end cardholder journeys—from onboarding and activation to everyday usage. Partner with design and ops teams to remove friction points and enhance moments that matter. Use NPS, CSAT, complaint analysis, and voice-of-customer data to refine touchpoints and resolve systemic issues.
Cross-Functional Execution
Work closely with Analytics to define retention KPIs, segment behavior, and identify risk of attrition. Collaborate with Marketing to craft campaigns that nurture cardholder habits and usage. Partner with Product, IT, and Operations to deliver a best-in-class CX platform that supports personalization and timely interventions.
Data-Driven Insight & Innovation
Leverage data to uncover behavioral insights and test hypotheses on churn triggers and retention levers. Design and iterate on A/B tests and lifecycle campaigns to increase activation, usage, and renewal. Advocate for system changes or tech enhancements based on evidence of customer friction or unmet needs.
Qualifications & Skills
Experience & Expertise
10+ years of experience in consumer finance, cards, digital banking, or payments—ideally in a CX, lifecycle, retention, or product marketing role. Proven track record in driving usage, reducing attrition, and improving retention through data-backed initiatives. Experience managing cross-functional initiatives in a matrixed organization.
Customer-Centric Thinking
Deep understanding of cardholder psychology, needs, and behavioral economics. Strong grasp of customer experience principles, journey mapping, and service design.
Collaboration & Communication
Adept at working across Analytics, Marketing, Operations, and Tech to deliver cohesive outcomes. Clear and persuasive communicator who can influence without authority and drive alignment.
Technical & Analytical
Familiarity with card product metrics and CLV modeling. Strong understanding of marketing automation, digital CRM tools, and customer data platforms (CDPs). Able to interpret analytics and translate them into actionable business initiatives.
Benefits & Perks
Medical, Dental, & Vision benefits available from the 1st month after hire 401 (k) plan (subject to eligibility requirements). Robust PTO offerings, including major holidays, vacation, sick, personal, and volunteer time. Employee discounts with major providers (i.e., wireless, gym, car rental, etc.).
Equal Opportunity/Affirmative Action Employer
Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Referrals increase your chances of interviewing at Corpay by 2x Get notified about new Senior Director of Marketing jobs in
Brentwood, TN . Head of Marketing - TestAssure - Brydon Portfolio Company
Vice President, Digital Marketing - Remote
System Director of Marketing and Communications
Brentwood, TN $120,000.00-$140,000.00 1 month ago Senior Director Generation Market North America
VP, Ecosystem Marketing & Developer Relations
Director, Business Development and Marketing
Senior Director Data Center Market North America
Marketing Manager, Member Engagement & Campaign Operations
Senior Director of Strategic Enrollment Management
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr