United Contractors Roofing
Digital Marketing Specialist
United Contractors Roofing, Myrtle Beach, South Carolina, United States, 29588
Position: Digital Marketing Specialist (Full-Time)
Location: Myrtle Beach, SC (On-site, supporting Myrtle Beach & Greenville
About the Role
United Roofing is hiring a full-time Digital Marketing Specialist to lead paid media, SEO, and social media efforts across Myrtle Beach and Greenville. This role will work closely with the sales team in Myrtle Beach while ensuring brand consistency and balanced lead flow between both markets. Reporting to the Marketing Director, this position serves as the hands-on digital execution lead.
Key Responsibilities
Manage and optimize paid media campaigns (Google Ads, Meta) to drive quality roofing leads. Oversee SEO and website performance to strengthen local visibility. Manage content and growth for United Roofing social channels and Ronald Lamy's personal brand. Build reporting dashboards to track ad, SEO, and social performance. Launch localized campaigns tailored to Myrtle Beach and Greenville markets. First 90-Day Goals
Improve cost-per-lead performance on active campaigns. Establish consistent posting cadence across brand and personal channels. Deliver measurable lead flow from localized ad and social campaigns. Set up clear reporting on performance and impact. Skills & Experience
Must-Haves:
Hands-on Google Ads and Meta Ads management experience. Strong SEO knowledge (local optimization, on/off-page). Social media management and content planning. Data-driven mindset with reporting skills. Nice-to-Haves:
Roofing/home services industry experience. Content creation (design, video editing). Personal branding support experience. Certifications/Tools: Google Ads Certification, Meta Blueprint, GA4, AccuLynx, HighLevel.
To learn more about United Roofing, please visit our official website: https://www.unitedroofing.ai
You can also connect with us on our social media:
Facebook: https://www.facebook.com/unitedcroofing/ Instagram: https://www.instagram.com/united_contractors_roofing/
About the Role
United Roofing is hiring a full-time Digital Marketing Specialist to lead paid media, SEO, and social media efforts across Myrtle Beach and Greenville. This role will work closely with the sales team in Myrtle Beach while ensuring brand consistency and balanced lead flow between both markets. Reporting to the Marketing Director, this position serves as the hands-on digital execution lead.
Key Responsibilities
Manage and optimize paid media campaigns (Google Ads, Meta) to drive quality roofing leads. Oversee SEO and website performance to strengthen local visibility. Manage content and growth for United Roofing social channels and Ronald Lamy's personal brand. Build reporting dashboards to track ad, SEO, and social performance. Launch localized campaigns tailored to Myrtle Beach and Greenville markets. First 90-Day Goals
Improve cost-per-lead performance on active campaigns. Establish consistent posting cadence across brand and personal channels. Deliver measurable lead flow from localized ad and social campaigns. Set up clear reporting on performance and impact. Skills & Experience
Must-Haves:
Hands-on Google Ads and Meta Ads management experience. Strong SEO knowledge (local optimization, on/off-page). Social media management and content planning. Data-driven mindset with reporting skills. Nice-to-Haves:
Roofing/home services industry experience. Content creation (design, video editing). Personal branding support experience. Certifications/Tools: Google Ads Certification, Meta Blueprint, GA4, AccuLynx, HighLevel.
To learn more about United Roofing, please visit our official website: https://www.unitedroofing.ai
You can also connect with us on our social media:
Facebook: https://www.facebook.com/unitedcroofing/ Instagram: https://www.instagram.com/united_contractors_roofing/