Connect4Talent
Job Description
Job Description
Lead
Generation
Marketing Manager -
Austin, TX
Our client is seeking a
Lead Generation Marketing Manager . This role will drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns for their Corporate Store and Franchise Development programs. Position Overview As the Lead Generation Marketing Manager, this dual-focused position blends marketing strategy, performance-driven lead generation, and brand development to attract new clients and qualified franchise candidates. You will be responsible for overseeing marketing programs that fuel both their service-based B2B IT business and their expanding national franchise footprint. Successful candidate will be a versatile marketer who thrives on data, collaboration, and measurable outcomes ~ someone who is equal parts strategist, tactician, and communicator. Core Responsibilities Lead Generation & Marketing Strategy National Store Drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns. Define and refine the ideal client and franchise candidate profiles across B2B IT and franchise development verticals. Build and manage a robust lead generation engine, including inbound and outbound strategies across digital, content, email, webinars, trade shows, and events. Identify and scale high-converting marketing channels to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Set and manage KPIs/OKRs, including lead volume, quality, conversion rates, and revenue impact. Leverage co-marketing strategies with key vendors to support upsell and acquisition goals. Franchise Development Marketing Develop and execute integrated campaigns to drive awareness and interest in franchise ownership opportunities. Manage and optimize the Franchise Development website and sales collateral to reflect current value propositions. Collaborate closely with franchise sales to align messaging and optimize lead handoff and nurturing processes. Build relationships with brokers, consultants, and associations to expand candidate pipelines. Support content marketing efforts (webinars, whitepapers, blogs) to position as a franchise opportunity of choice. Team & Vendor Collaboration Collaborate with internal corporate marketing and sales teams to align priorities and campaign execution. Source and manage third-party vendors and agencies to extend campaign capacity and innovation. Drive creative development for campaigns, presentations, landing pages, and sales enablement tools. Performance Tracking & Budgeting Analyze campaign performance and vendor effectiveness across all touchpoints and refine strategies for continuous improvement. Establish reporting dashboards to track ROI, Franchisee Acquisition Cost (FAC), influenced revenue, and market penetration. Develop and manage budgets effectively, prioritizing spend based on performance data and business impact. Other duties as assigned by leadership. Performance Metrics Campaign execution, creative development, demand generation, and field marketing: Campaign Volume: X multi-channel campaigns launched per month Franchise Development MQLs: X MQLs/month directly attributed National Store MQLs: X MQLs/month directly attributed Vendor Co-Marketing Activation: X joint programs executed per quarter Event/Trade Show Campaign ROI: 50% of event leads enter the MQL stage Landing Page Conversion Rate: 10% across primary lead gen assets LinkedIn Newsletter Subscriber Growth: 15% quarter-over-quarter SQL Support Effectiveness (Sales Handoff Quality): 80% of MQLs marked as "sales-ready" Qualifications Required Bachelors degree in Marketing, Business, Communications, or related field 4+ years of progressive experience in marketing, lead generation, or franchise development Deep understanding of data-driven marketing and pipeline metrics Experience with Salesforce, HubSpot, Pardot, or similar platforms Strong writing, communication, and presentation development skills Proven project management experience and ability to balance multiple priorities Preferred Masters degree in marketing or business Experience in the IT services, MSP, or franchising industry Prior experience managing vendors and cross-functional marketing teams Exposure to sales development strategies and SDR team enablement Benefits Bonus Opportunity Medical, Dental, Vision, and FSA 401(k) with Employer Match Unlimited PTO + Paid Parental Leave Life Insurance & Short-Term Disability Flexible Hybrid Work Schedule (after 90-day ramp-up) Weekly Team Lunches Relocation Assistance (if applicable)
Job Description
Lead
Generation
Marketing Manager -
Austin, TX
Our client is seeking a
Lead Generation Marketing Manager . This role will drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns for their Corporate Store and Franchise Development programs. Position Overview As the Lead Generation Marketing Manager, this dual-focused position blends marketing strategy, performance-driven lead generation, and brand development to attract new clients and qualified franchise candidates. You will be responsible for overseeing marketing programs that fuel both their service-based B2B IT business and their expanding national franchise footprint. Successful candidate will be a versatile marketer who thrives on data, collaboration, and measurable outcomes ~ someone who is equal parts strategist, tactician, and communicator. Core Responsibilities Lead Generation & Marketing Strategy National Store Drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns. Define and refine the ideal client and franchise candidate profiles across B2B IT and franchise development verticals. Build and manage a robust lead generation engine, including inbound and outbound strategies across digital, content, email, webinars, trade shows, and events. Identify and scale high-converting marketing channels to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Set and manage KPIs/OKRs, including lead volume, quality, conversion rates, and revenue impact. Leverage co-marketing strategies with key vendors to support upsell and acquisition goals. Franchise Development Marketing Develop and execute integrated campaigns to drive awareness and interest in franchise ownership opportunities. Manage and optimize the Franchise Development website and sales collateral to reflect current value propositions. Collaborate closely with franchise sales to align messaging and optimize lead handoff and nurturing processes. Build relationships with brokers, consultants, and associations to expand candidate pipelines. Support content marketing efforts (webinars, whitepapers, blogs) to position as a franchise opportunity of choice. Team & Vendor Collaboration Collaborate with internal corporate marketing and sales teams to align priorities and campaign execution. Source and manage third-party vendors and agencies to extend campaign capacity and innovation. Drive creative development for campaigns, presentations, landing pages, and sales enablement tools. Performance Tracking & Budgeting Analyze campaign performance and vendor effectiveness across all touchpoints and refine strategies for continuous improvement. Establish reporting dashboards to track ROI, Franchisee Acquisition Cost (FAC), influenced revenue, and market penetration. Develop and manage budgets effectively, prioritizing spend based on performance data and business impact. Other duties as assigned by leadership. Performance Metrics Campaign execution, creative development, demand generation, and field marketing: Campaign Volume: X multi-channel campaigns launched per month Franchise Development MQLs: X MQLs/month directly attributed National Store MQLs: X MQLs/month directly attributed Vendor Co-Marketing Activation: X joint programs executed per quarter Event/Trade Show Campaign ROI: 50% of event leads enter the MQL stage Landing Page Conversion Rate: 10% across primary lead gen assets LinkedIn Newsletter Subscriber Growth: 15% quarter-over-quarter SQL Support Effectiveness (Sales Handoff Quality): 80% of MQLs marked as "sales-ready" Qualifications Required Bachelors degree in Marketing, Business, Communications, or related field 4+ years of progressive experience in marketing, lead generation, or franchise development Deep understanding of data-driven marketing and pipeline metrics Experience with Salesforce, HubSpot, Pardot, or similar platforms Strong writing, communication, and presentation development skills Proven project management experience and ability to balance multiple priorities Preferred Masters degree in marketing or business Experience in the IT services, MSP, or franchising industry Prior experience managing vendors and cross-functional marketing teams Exposure to sales development strategies and SDR team enablement Benefits Bonus Opportunity Medical, Dental, Vision, and FSA 401(k) with Employer Match Unlimited PTO + Paid Parental Leave Life Insurance & Short-Term Disability Flexible Hybrid Work Schedule (after 90-day ramp-up) Weekly Team Lunches Relocation Assistance (if applicable)