Gray Television
Marketing Coordinator - WFSB
Job Category: Sales Requisition Number: MARKE014188 Location: WFSB-Station-Rocky Hill, CT, 333 Capital Blvd, Rocky Hill, CT 06067, USA Description
About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WFSB: WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day. Job Summary/Description: WFSB-Gray Local Media is looking for a creative, and organized, Marketing Coordinator who has a passion for people, a competitive edge, and a desire to make an impact in a fast-paced and dynamic sales environment. The Marketing Coordinator will provide support to the Sales Department offering administrative support, creating presentations to help pitch new marketing campaigns, preparing case studies, working as a liaison between news and sales, copy coordination with traffic, managing campaign deliverables and gathering data on campaign successes to present back out to clients. Responsibilities include, but are not limited to: Creating detailed, well-written and visually appealing presentations to pitch new marketing campaigns to companies locally and nationally Acting as liaison between news and sales for marketing opportunities Providing quality control of all station and NTR sponsorships including managing cross-departmental deliverables for existing marketing campaigns to ensure all elements are airing as promised Creating detailed post reports for completed marketing campaigns Daily copy coordination with AE's, Clients, and Traffic Department Assisting with setup, facilitation, and completion of client marketing events Qualifications/Requirements: High school graduate or equivalent; College degree preferred Strong organizational skills Strong written and verbal communication skills to articulate clearly with various departments Creativity with a passion for collaboration Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is an asset Strong computer skills for generating reports and designing presentations are a must Analytical with the ability to present information in an easy-to-understand manner Excellent interpersonal skills Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Job Category: Sales Requisition Number: MARKE014188 Location: WFSB-Station-Rocky Hill, CT, 333 Capital Blvd, Rocky Hill, CT 06067, USA Description
About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About WFSB: WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day. Job Summary/Description: WFSB-Gray Local Media is looking for a creative, and organized, Marketing Coordinator who has a passion for people, a competitive edge, and a desire to make an impact in a fast-paced and dynamic sales environment. The Marketing Coordinator will provide support to the Sales Department offering administrative support, creating presentations to help pitch new marketing campaigns, preparing case studies, working as a liaison between news and sales, copy coordination with traffic, managing campaign deliverables and gathering data on campaign successes to present back out to clients. Responsibilities include, but are not limited to: Creating detailed, well-written and visually appealing presentations to pitch new marketing campaigns to companies locally and nationally Acting as liaison between news and sales for marketing opportunities Providing quality control of all station and NTR sponsorships including managing cross-departmental deliverables for existing marketing campaigns to ensure all elements are airing as promised Creating detailed post reports for completed marketing campaigns Daily copy coordination with AE's, Clients, and Traffic Department Assisting with setup, facilitation, and completion of client marketing events Qualifications/Requirements: High school graduate or equivalent; College degree preferred Strong organizational skills Strong written and verbal communication skills to articulate clearly with various departments Creativity with a passion for collaboration Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is an asset Strong computer skills for generating reports and designing presentations are a must Analytical with the ability to present information in an easy-to-understand manner Excellent interpersonal skills Additional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.