AAA - American Automobile Association
Senior Email Marketing Lead
AAA - American Automobile Association, Costa Mesa, California, United States, 92626
Senior Email Marketing Lead
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Drive strategy. Lead innovation. Make an impact. We’re looking for a dynamic
Senior Email Marketing Lead
to own and elevate our email, SMS, and push marketing across multiple product lines—membership, insurance, travel, automotive, and more—serving diverse regional markets. In this high-impact role, you’ll lead a team of developers and analysts to deliver personalized, data-driven campaigns that engage millions. You’ll sit at the crossroads of marketing strategy and technology, optimizing communications and integrating digital messaging across the organization. What You’ll Do:
Develop and execute cross-channel marketing strategies using Salesforce and/or Adobe CDPs. Lead campaign automation, segmentation, and personalization to drive engagement and conversions. Collaborate with creative, product, and data teams to deliver seamless, customer-centric journeys. Ensure compliance with CAN-SPAM & TCPA, and maintain high standards in QA and deliverability. Analyze performance, run A/B tests, and continuously optimize campaigns. Mentor your team and stay ahead of digital marketing trends and best practices. What You Bring:
5+ years in digital marketing or communications in a large, matrixed organization. Deep knowledge of current and emerging communication trends, channels, and best practices. 2–4 years of team leadership experience. Expertise in Salesforce and/or Adobe marketing platforms (certifications a plus). Strong grasp of marketing automation, UX/UI principles, and data-driven strategy. Proven ability to turn insights into action and collaborate across teams. Experience managing relationships with outside vendors and consultants. The starting pay range for this position is: $117,600.00 - $156,400.00 Additionally, full-time employees are eligible for our incentive program based on organization, team, and personal performance. Remarkable benefits include:
Health coverage (medical, dental, vision) 401(K) plan with company match and pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees across 21 states, helping 17 million members. We value diversity and believe that embracing different backgrounds and perspectives makes us stronger. Join us in delivering legendary service to our members.
“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer. The Automobile Club of Southern California will consider all qualified applicants for employment, including those with criminal histories, in accordance with applicable laws and ordinances.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Drive strategy. Lead innovation. Make an impact. We’re looking for a dynamic
Senior Email Marketing Lead
to own and elevate our email, SMS, and push marketing across multiple product lines—membership, insurance, travel, automotive, and more—serving diverse regional markets. In this high-impact role, you’ll lead a team of developers and analysts to deliver personalized, data-driven campaigns that engage millions. You’ll sit at the crossroads of marketing strategy and technology, optimizing communications and integrating digital messaging across the organization. What You’ll Do:
Develop and execute cross-channel marketing strategies using Salesforce and/or Adobe CDPs. Lead campaign automation, segmentation, and personalization to drive engagement and conversions. Collaborate with creative, product, and data teams to deliver seamless, customer-centric journeys. Ensure compliance with CAN-SPAM & TCPA, and maintain high standards in QA and deliverability. Analyze performance, run A/B tests, and continuously optimize campaigns. Mentor your team and stay ahead of digital marketing trends and best practices. What You Bring:
5+ years in digital marketing or communications in a large, matrixed organization. Deep knowledge of current and emerging communication trends, channels, and best practices. 2–4 years of team leadership experience. Expertise in Salesforce and/or Adobe marketing platforms (certifications a plus). Strong grasp of marketing automation, UX/UI principles, and data-driven strategy. Proven ability to turn insights into action and collaborate across teams. Experience managing relationships with outside vendors and consultants. The starting pay range for this position is: $117,600.00 - $156,400.00 Additionally, full-time employees are eligible for our incentive program based on organization, team, and personal performance. Remarkable benefits include:
Health coverage (medical, dental, vision) 401(K) plan with company match and pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees across 21 states, helping 17 million members. We value diversity and believe that embracing different backgrounds and perspectives makes us stronger. Join us in delivering legendary service to our members.
“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer. The Automobile Club of Southern California will consider all qualified applicants for employment, including those with criminal histories, in accordance with applicable laws and ordinances.
#J-18808-Ljbffr