AAA - Automobile Club of Southern California
Marketing Project Lead - AEP/AEC - Hybrid
AAA - Automobile Club of Southern California, Los Angeles, California, United States, 90079
Marketing Senior Project Lead - Hybrid
Please Note: This position is hybrid; however, you must reside within driving distance of our offices in Los Angeles or Costa Mesa, CA to attend meetings and team collaboration.
ClubLabs is the digital acceleration team for Automobile Club of Southern California, also known as AAA. We build intuitive customer experiences across insurance, membership, financial, emergency roadside, and travel services. Our team includes engineers, designers, researchers, and product managers within AAA, delivering maximum value to our members and business for a smarter future.
We are seeking a results-driven
Digital Personalization & Marketing Automation Specialist
with deep expertise in Adobe Experience Cloud tools, particularly Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. This individual will be responsible for driving personalized, data-driven experiences across email, web, and mobile channels by leveraging customer data and behavior insights. Additionally, this person will lead and mentor a small team, enabling various product line strategies across our digital channels and platforms. What You Will Do
Personalization Strategy & Execution Design and implement personalized experiences using Adobe Target and Journey Optimizer across web, email, and mobile. Build and manage end-to-end marketing journeys based on real-time signals and customer attributes. Customer Segmentation & Data Activation Leverage Adobe Real-Time CDP to create and manage rich customer profiles. Segment customers using behavioral, demographic, transactional, and engagement data to drive targeted experiences. Campaign Management Develop, test, and optimize cross-channel marketing campaigns to increase engagement, retention, and conversion. Collaborate with content, design, and analytics teams to ensure campaigns are cohesive and aligned with business goals. Opportunity Discovery & Analysis Analyze customer journey data to identify friction points and growth opportunities. Proactively surface new segmentation or personalization opportunities to improve performance. Technical Integration & Tag Management Work with engineering and analytics teams to ensure proper data collection and platform integrations. Ensure Adobe tags and data layers are correctly configured to support targeting and measurement. What You Will Need
Solid hands-on experience with Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. Strong understanding of customer data platforms (CDPs), audience segmentation, and cross-channel personalization. Experience with email marketing, on-site targeting, and mobile push/in-app messaging. Proficiency in building and analyzing A/B and multivariate tests. Familiarity with data privacy standards (e.g., GDPR, CCPA). Excellent analytical skills and a data-driven mindset. Strong collaboration and communication skills. Adobe certifications (e.g., Adobe Certified Expert – Target, Real-Time CDP, etc.) - Preferred. Experience with JavaScript, HTML/CSS, and tag management systems (e.g., Adobe Launch) - Preferred. Background in eCommerce, financial services, or another data-rich industry - Preferred. #LI-KA-1 The starting pay range for this position is: $117,600.00 - $156,400.00 Additionally, for full-time positions, you will be eligible to participate in our incentive program based on organizational, team, and personal performance. Remarkable benefits include: Health coverage for medical, dental, vision 401(K) saving plan with company match AND Pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees in 21 states helping 17 million members. We value diversity and support different cultures, backgrounds, personalities, and strengths to deliver legendary service to our members. “Through dedicated employees, we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer The Automobile Club of Southern California will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws and ordinances, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
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Digital Personalization & Marketing Automation Specialist
with deep expertise in Adobe Experience Cloud tools, particularly Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. This individual will be responsible for driving personalized, data-driven experiences across email, web, and mobile channels by leveraging customer data and behavior insights. Additionally, this person will lead and mentor a small team, enabling various product line strategies across our digital channels and platforms. What You Will Do
Personalization Strategy & Execution Design and implement personalized experiences using Adobe Target and Journey Optimizer across web, email, and mobile. Build and manage end-to-end marketing journeys based on real-time signals and customer attributes. Customer Segmentation & Data Activation Leverage Adobe Real-Time CDP to create and manage rich customer profiles. Segment customers using behavioral, demographic, transactional, and engagement data to drive targeted experiences. Campaign Management Develop, test, and optimize cross-channel marketing campaigns to increase engagement, retention, and conversion. Collaborate with content, design, and analytics teams to ensure campaigns are cohesive and aligned with business goals. Opportunity Discovery & Analysis Analyze customer journey data to identify friction points and growth opportunities. Proactively surface new segmentation or personalization opportunities to improve performance. Technical Integration & Tag Management Work with engineering and analytics teams to ensure proper data collection and platform integrations. Ensure Adobe tags and data layers are correctly configured to support targeting and measurement. What You Will Need
Solid hands-on experience with Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer. Strong understanding of customer data platforms (CDPs), audience segmentation, and cross-channel personalization. Experience with email marketing, on-site targeting, and mobile push/in-app messaging. Proficiency in building and analyzing A/B and multivariate tests. Familiarity with data privacy standards (e.g., GDPR, CCPA). Excellent analytical skills and a data-driven mindset. Strong collaboration and communication skills. Adobe certifications (e.g., Adobe Certified Expert – Target, Real-Time CDP, etc.) - Preferred. Experience with JavaScript, HTML/CSS, and tag management systems (e.g., Adobe Launch) - Preferred. Background in eCommerce, financial services, or another data-rich industry - Preferred. #LI-KA-1 The starting pay range for this position is: $117,600.00 - $156,400.00 Additionally, for full-time positions, you will be eligible to participate in our incentive program based on organizational, team, and personal performance. Remarkable benefits include: Health coverage for medical, dental, vision 401(K) saving plan with company match AND Pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts Auto Club Enterprises is the largest federation of AAA clubs in the nation, with 14,000 employees in 21 states helping 17 million members. We value diversity and support different cultures, backgrounds, personalities, and strengths to deliver legendary service to our members. “Through dedicated employees, we proudly deliver legendary service and beneficial products that provide members peace of mind and value.” AAA is an Equal Opportunity Employer The Automobile Club of Southern California will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws and ordinances, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).
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