Advance Local
SEO Specialist, Sports Betting & iGaming
Advance Local, Portland, Oregon, United States, 97204
Job Description
Strengthening and empowering all of the communities we serve.
SEO Specialist, Sports Betting & iGaming
Remote-based position
As an
SEO Specialist
with Advance Local focused on Sports Betting and iGaming content, you will support core business goals by collaborating with key stakeholders to implement SEO initiatives that drive traffic and visibility. Your role includes providing analysis and guidance on optimization tactics, strategies, and editorial and on-page practices that lead to traffic growth. The base salary range is $52,500 - $67,500. Responsibilities include: Owning category reporting and analysis, becoming a go-to expert on metrics and KPIs. Building multi-level reporting views and workflows to deliver actionable data. Conducting industry competitive analysis and providing insights. Performing in-depth keyword research and intent analysis to identify high-value keywords. Recommending new techniques and strategies based on competitive analysis. Developing optimization tactics that enhance conversion actions. Creating analytical models aligning organic search, Google Discover, and AI search platforms. Providing on-page analysis and recommendations for best practices. Monitoring industry shifts and algorithm updates to inform best practices. Developing and testing SEO strategies to establish cutting-edge practices. Ideal candidates will have: Bachelor’s degree or equivalent experience. Minimum two years of hands-on experience in Sports Betting and iGaming SEO, preferably at enterprise-level organizations or large media, affiliate, or operator sites; news SEO experience is a plus. Expertise with analytics platforms like Google Search Console, Google Analytics, Bing Webmaster. Experience with advanced analytics tools such as Google Looker Studio, Parsely, Marfeel, BigQuery. Proficiency with industry SEO tools like SEMRush, Ahrefs, Screaming Frog. Strong communication skills for presenting and training team members. Analytical skills to identify opportunities and structure processes. Ability to work in fast-paced environments across multiple projects. Understanding of SEO methodologies like E-E-A-T, crawl efficiency, topic clustering, and the interplay between Search, Discover, and News. Excellent organizational skills to manage multiple initiatives. Autonomy and ownership of business initiatives. Knowledge of AI search landscape and interest in developing in-house practices. Expert-level spreadsheet skills. Ability to work under deadline pressure and assist with content edits when needed. A passion for ideating, planning, testing, and analyzing SEO opportunities. Additional Information: Advance Local Media offers competitive pay, comprehensive benefits including healthcare, mental health support, flexible spending, fertility assistance, 401(k), paid time off, parental leave, employee assistance, legal aid, life insurance, and flexible holidays. We are one of the largest media groups in the U.S., reaching 52+ million people monthly through quality journalism and community engagement. Our values include Integrity, Customer-first, Inclusiveness, Collaboration, and Forward-looking. Visit www.advancelocal.com for more info. Our media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, and many others. We are an equal opportunity employer, encouraging applications from all backgrounds. We consider all qualified applicants without regard to race, color, religion, gender, gender identity, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other protected category. If you require a reasonable accommodation due to a disability during the employment process, contact Human Resources with your request. We do not sponsor work visas or employment authorization. Only candidates authorized to work in the U.S. will be considered.
#J-18808-Ljbffr
SEO Specialist
with Advance Local focused on Sports Betting and iGaming content, you will support core business goals by collaborating with key stakeholders to implement SEO initiatives that drive traffic and visibility. Your role includes providing analysis and guidance on optimization tactics, strategies, and editorial and on-page practices that lead to traffic growth. The base salary range is $52,500 - $67,500. Responsibilities include: Owning category reporting and analysis, becoming a go-to expert on metrics and KPIs. Building multi-level reporting views and workflows to deliver actionable data. Conducting industry competitive analysis and providing insights. Performing in-depth keyword research and intent analysis to identify high-value keywords. Recommending new techniques and strategies based on competitive analysis. Developing optimization tactics that enhance conversion actions. Creating analytical models aligning organic search, Google Discover, and AI search platforms. Providing on-page analysis and recommendations for best practices. Monitoring industry shifts and algorithm updates to inform best practices. Developing and testing SEO strategies to establish cutting-edge practices. Ideal candidates will have: Bachelor’s degree or equivalent experience. Minimum two years of hands-on experience in Sports Betting and iGaming SEO, preferably at enterprise-level organizations or large media, affiliate, or operator sites; news SEO experience is a plus. Expertise with analytics platforms like Google Search Console, Google Analytics, Bing Webmaster. Experience with advanced analytics tools such as Google Looker Studio, Parsely, Marfeel, BigQuery. Proficiency with industry SEO tools like SEMRush, Ahrefs, Screaming Frog. Strong communication skills for presenting and training team members. Analytical skills to identify opportunities and structure processes. Ability to work in fast-paced environments across multiple projects. Understanding of SEO methodologies like E-E-A-T, crawl efficiency, topic clustering, and the interplay between Search, Discover, and News. Excellent organizational skills to manage multiple initiatives. Autonomy and ownership of business initiatives. Knowledge of AI search landscape and interest in developing in-house practices. Expert-level spreadsheet skills. Ability to work under deadline pressure and assist with content edits when needed. A passion for ideating, planning, testing, and analyzing SEO opportunities. Additional Information: Advance Local Media offers competitive pay, comprehensive benefits including healthcare, mental health support, flexible spending, fertility assistance, 401(k), paid time off, parental leave, employee assistance, legal aid, life insurance, and flexible holidays. We are one of the largest media groups in the U.S., reaching 52+ million people monthly through quality journalism and community engagement. Our values include Integrity, Customer-first, Inclusiveness, Collaboration, and Forward-looking. Visit www.advancelocal.com for more info. Our media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, and many others. We are an equal opportunity employer, encouraging applications from all backgrounds. We consider all qualified applicants without regard to race, color, religion, gender, gender identity, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other protected category. If you require a reasonable accommodation due to a disability during the employment process, contact Human Resources with your request. We do not sponsor work visas or employment authorization. Only candidates authorized to work in the U.S. will be considered.
#J-18808-Ljbffr