SEO Content Specialist (Sports & iGaming focus)

About the job SEO Content Specialist (Sports & iGaming focus) Company: Advision DevelopmentLocation: RemoteRole Type: Full-time, RemoteReports to: SEO DirectorAbout UsAdVision Development powers leading affiliate sites in the sports betting/igaming space. We are data-driven, user-focused, and driven by a shared mission to create the best content and tools for sports bettors. We move fast, play to win, and value autonomy, curiosity, and teamwork.What We ValueMission Alignment: Understand and embrace our goals; seek clarity when needed.Execution-First Mindset: You know what inputs drive results and you act on them proactively.Self-Starter Energy: You're the driver of your roadmap, checking in but not waiting to be told what to do.Collaborative Spirit: You bring generosity and curiosity to team efforts and make those around you better.User Obsession: You constantly think from the users POV and seek ways to better serve our audience.Problem Solving: You exhaust potential solutions before escalating, and come prepared with what you've tried.Candor and Clarity: Clear, respectful communication is the norm; feedback is direct, but delivered with care.Competitive Drive: You want to win and are motivated to beat your best.The RoleAdvision Development is looking for a strategic, detail-oriented SEO & Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO team. Youll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership. This role combines on-page SEO acumen with content editorial skills.ObjectivesIdentify SERP ranking opportunities and attain strong, consistent positioning for relevant target keywords to boost online visibility.Create and execute keyword-driven content briefs to improve identified SERP ranking opportunities.Build topical authority in the US sports betting and igaming spaces.Key ResponsibilitiesConduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities.Develop and execute SEO content strategies for sports betting and online casino verticals.Write, edit, and optimize content for clarity, search intent, and accuracy.Build and manage content briefs, templates, and editorial guidelines that support SEO goals.Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking).Monitor and report on keyword rankings, organic traffic performance, and user engagement.Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends.Qualifications4+ years of experience in SEO with a strong understanding of both on-page and off-page principles.Prior experience working in sports media, sports betting, or iGaming affiliate industries strongly preferred.Strong editorial and content marketing skills; must be comfortable writing and editing long-form articles.Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog.Comfortable working in WordPress or similar CMS environments.Understanding of link-building strategy and how content supports backlink acquisition.Preferred Skills and QualificationsKnowledge and experience with online casino and igaming industries.Familiarity with AI-generative tools like ChatGPT for ideation, keyword expansion, and workflow efficiency.