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Overview
Reporting to Intuit’s VP, Brand Marketing, the Director, Social Media & Influencer will lead all aspects of Intuit's social media presence and strategy. The role includes:
- Leading social media and influencer strategy for branded channels, aligning with company-wide programs.
- Developing a Center of Excellence (CoE) for social media strategy, including playbooks and best practices.
- Transforming Intuit’s social presence into a customer-facing platform, ensuring a unified message.
- Managing a high-performing social media team of 4-5 direct reports.
Leadership Skills
- Ability to execute with excellence and deliver results.
- Strategic, analytical, customer-obsessed, data-driven thinker.
- Experience leading cross-functional teams and fostering collaboration.
- Exceptional communication skills for content creation and stakeholder engagement.
- Proven experience in transformation and team-building.
Experience
- 10-15 years in social media programs for leading brands.
- Global experience with top brands, preferably in fast-moving categories.
- Experience in brand transformation and launching market-shaping products.
- Experience managing major campaigns and partnerships, including influencer collaborations.
Critical Skills
- Transformational and boundaryless leadership.
- Building a high-performance, inclusive culture.
- Expertise in brand strategy, social media, and internet trends.
- Results-driven resource allocation and decision-making.
- Operational excellence in marketing processes.
Software Proficiency
- Tools like Photoshop, InDesign, CaptureOne, Premiere, Final Cut Pro, CapCut.
- Social media analytics tools for performance monitoring.
Leadership & Strategy
Lead the development of a data-driven social media strategy aligned with business goals, including:
- Defining brand architecture across platforms.
- Creating engaging content, emphasizing short-form video, live streams, and interactive content.
- Managing content creation and curation to translate complex products into relatable narratives.
- Building and amplifying UGC and influencer programs.
Data-Driven Optimization
- Monitor and analyze social metrics, optimize strategies based on insights.
- Utilize analytics and AI tools for content and audience targeting.
- Feed social data into AI systems for continuous improvement.
Cross-Functional Collaboration
- Partner with marketing, PR, product, creative, HR, and sales teams.
- Monitor online conversations, manage reputation, and develop crisis strategies.
- Ensure brand consistency and compliance, embodying the brand voice.
Strategic Vision & Innovation
- Stay current with social media trends and emerging platforms.
- Integrate new trends like employee content, social commerce, and private communities.
- Adapt strategies for platforms like LinkedIn, Facebook, Twitter, TikTok.
Intuit offers a competitive compensation package, including base salary ($262,500 - $355,500 depending on location), bonuses, equity, and benefits. Pay is based on experience, skills, and location. The role is full-time, senior-level, in the Marketing and Sales function within Software Development.
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