South Carolina Staffing
Social Media Coordinator
South Carolina Staffing, Charleston, South Carolina, United States, 29408
Social Media Coordinator
Develops, implements, and executes strategies for the College of Charleston's main social media channels. This person manages the integration of social media efforts with broader marketing campaigns to enhance the College's brand and support recruitment and retention goals. The Social Media Coordinator stays current with evolving social media trends, monitors channels, engages with audiences, and tracks emerging tools to ensure optimal use of social media for the university. Minimum Requirements: A bachelor's degree and a minimum of two years of progressively responsible and relevant professional experience involved with the crafting of social media strategies, and dynamic content and messages in the social space. Fluent with all major social media channels and proficient with social planning/tracking tools as well as social listening tools to monitor online conversations about the College. Strong communication, writing and editing skills required. Candidates with an equivalent combination of experience and/or education are encouraged to apply. Required Knowledge, Skills and Abilities: Knowledge of current and emerging digital and social media technologies and trends. Ability to align social strategy and techniques to support and further marketing and communications objectives as they relate to the College of Charleston brand as well as to specific institutional goals. Thorough understanding of current digital/social media trends with proven success developing content and implementing successful programs that attract followers and increase engagement. Ability to track and report on key metrics to measure the effectiveness of social media content and implement improvements as required. Additional Comments Regarding Position: Must be sensitive to the values and procedures of an academic institution. Some evening and weekend work might be required. Ideally able to maintain strong connections with the campus community to stay connected to campus happenings and foster relationships with students (as content creators and interns). **This position may be considered for a limited number of telecommuting days following a successful one-year probationary period. Special Instructions to Applicants: Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.
Develops, implements, and executes strategies for the College of Charleston's main social media channels. This person manages the integration of social media efforts with broader marketing campaigns to enhance the College's brand and support recruitment and retention goals. The Social Media Coordinator stays current with evolving social media trends, monitors channels, engages with audiences, and tracks emerging tools to ensure optimal use of social media for the university. Minimum Requirements: A bachelor's degree and a minimum of two years of progressively responsible and relevant professional experience involved with the crafting of social media strategies, and dynamic content and messages in the social space. Fluent with all major social media channels and proficient with social planning/tracking tools as well as social listening tools to monitor online conversations about the College. Strong communication, writing and editing skills required. Candidates with an equivalent combination of experience and/or education are encouraged to apply. Required Knowledge, Skills and Abilities: Knowledge of current and emerging digital and social media technologies and trends. Ability to align social strategy and techniques to support and further marketing and communications objectives as they relate to the College of Charleston brand as well as to specific institutional goals. Thorough understanding of current digital/social media trends with proven success developing content and implementing successful programs that attract followers and increase engagement. Ability to track and report on key metrics to measure the effectiveness of social media content and implement improvements as required. Additional Comments Regarding Position: Must be sensitive to the values and procedures of an academic institution. Some evening and weekend work might be required. Ideally able to maintain strong connections with the campus community to stay connected to campus happenings and foster relationships with students (as content creators and interns). **This position may be considered for a limited number of telecommuting days following a successful one-year probationary period. Special Instructions to Applicants: Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.