Oldcastle BuildingEnvelope
Marketing Specialist – Products & Programs
Oldcastle BuildingEnvelope, Dallas, Texas, United States, 75215
Marketing Specialist – Products & Programs
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Marketing Specialist – Products & Programs
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Oldcastle BuildingEnvelope Marketing Specialist – Products & Programs
4 days ago Be among the first 25 applicants Join to apply for the
Marketing Specialist – Products & Programs
role at
Oldcastle BuildingEnvelope From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here. Start your journey with OBE and help us build the future. What You’ll Get to Do As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies for our products and programs. You will collaborate with cross-functional teams to ensure our marketing efforts resonate with diverse audiences and drive engagement. Job responsibilities include: Strategic Marketing & Product Launches Collaborate with Marketing, Product Management, and Sales to develop and execute integrated marketing strategies and go-to-market plans that support product launches and engage key customer segments. Content & Campaign Development Create compelling, platform-specific content - including email, social media, and sales enablement - tailored to assigned product categories and aligned with campaign and launch milestones. Conduct market research to understand audience needs and buying behaviors. Use insights to shape messaging frameworks, value propositions, and campaign strategies that drive results. Program & Project Management Manage timelines and deliverables for product launches and marketing campaigns, ensuring alignment with stage gate processes. Monitor performance and optimize tactics based on data and feedback. Cross-Functional Collaboration Partner closely with Product, Sales, RevOps, and Internal Communications to ensure consistent messaging, smooth product rollouts, and unified marketing efforts across channels. What We Are Looking For Bachelor’s degree in Marketing, Communications, or a related field. 3+ years of experience in B2B marketing, preferably in a product-focused role. Hands-on involvement in go-to-market planning and a strong understanding of marketing principles. Experience supporting product launches, developing content, managing email campaigns, and creating sales enablement materials, along with a track record of driving results across multiple channels. Excellent written and verbal communication skills. Proficiency in digital marketing tools and analytics platforms. What OBE Offers You Benefits that benefit you – industry competitive benefits at the lowest cost to the employee Work-life balance – PTO and holidays, including floating holidays you can choose Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses Training – We will equip you with the knowledge and skills you need to succeed OBE is an Affirmative Action and Equal Opportunity Employer. EOE/Vet/Disability--If you want to know more, please click on this link. Oldcastle BuildingEnvelope is an E-Verify Employer. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Wholesale Building Materials Referrals increase your chances of interviewing at Oldcastle BuildingEnvelope by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
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Join to apply for the
Marketing Specialist – Products & Programs
role at
Oldcastle BuildingEnvelope Marketing Specialist – Products & Programs
4 days ago Be among the first 25 applicants Join to apply for the
Marketing Specialist – Products & Programs
role at
Oldcastle BuildingEnvelope From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here. Start your journey with OBE and help us build the future. What You’ll Get to Do As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies for our products and programs. You will collaborate with cross-functional teams to ensure our marketing efforts resonate with diverse audiences and drive engagement. Job responsibilities include: Strategic Marketing & Product Launches Collaborate with Marketing, Product Management, and Sales to develop and execute integrated marketing strategies and go-to-market plans that support product launches and engage key customer segments. Content & Campaign Development Create compelling, platform-specific content - including email, social media, and sales enablement - tailored to assigned product categories and aligned with campaign and launch milestones. Conduct market research to understand audience needs and buying behaviors. Use insights to shape messaging frameworks, value propositions, and campaign strategies that drive results. Program & Project Management Manage timelines and deliverables for product launches and marketing campaigns, ensuring alignment with stage gate processes. Monitor performance and optimize tactics based on data and feedback. Cross-Functional Collaboration Partner closely with Product, Sales, RevOps, and Internal Communications to ensure consistent messaging, smooth product rollouts, and unified marketing efforts across channels. What We Are Looking For Bachelor’s degree in Marketing, Communications, or a related field. 3+ years of experience in B2B marketing, preferably in a product-focused role. Hands-on involvement in go-to-market planning and a strong understanding of marketing principles. Experience supporting product launches, developing content, managing email campaigns, and creating sales enablement materials, along with a track record of driving results across multiple channels. Excellent written and verbal communication skills. Proficiency in digital marketing tools and analytics platforms. What OBE Offers You Benefits that benefit you – industry competitive benefits at the lowest cost to the employee Work-life balance – PTO and holidays, including floating holidays you can choose Compensation that rewards your hard work – A pay-for-performance culture with potential for annual raises and bonuses Training – We will equip you with the knowledge and skills you need to succeed OBE is an Affirmative Action and Equal Opportunity Employer. EOE/Vet/Disability--If you want to know more, please click on this link. Oldcastle BuildingEnvelope is an E-Verify Employer. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing Industries Wholesale Building Materials Referrals increase your chances of interviewing at Oldcastle BuildingEnvelope by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Marketing Specialist” roles.
Community Marketing Specialist, Netflix House - Dallas
Sr Associate Brand Manager, IMC Insights
Dallas-Fort Worth Metroplex $50,000.00-$70,000.00 3 weeks ago Social Media Manager- Conservative Media
Dallas, TX $55,000.00-$60,000.00 3 days ago Dallas, TX $50,000.00-$65,000.00 13 hours ago Dallas-Fort Worth Metroplex $75,000.00-$88,000.00 5 days ago Social Media & Influencer Marketing Manager
Marketing & Product Development Associate
Interested in future Media opportunities?
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr