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ProActivate

Digital Marketing Specialist

ProActivate, Fort Worth, Texas, United States, 76102

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This range is provided by ProActivate. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$75,000.00/yr - $88,000.00/yr Additional compensation types

Annual Bonus Direct message the job poster from ProActivate Talent Acquisition + Consultative Hiring + Relationship Building

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the Hioki brand and its products and services. This role requires a combination of creativity, analytical thinking, and a passion for digital marketing to drive successful online marketing campaigns. Responsibilities Coordinate with the marketing manager to execute marketing promotions and campaigns through a multi-channel strategy. Develop, implement, and manage digital marketing campaigns across various channels, including SEO/SEM, email, social media, and display advertising. Enhance brand awareness within the digital space and drive website traffic. Create and optimize content for the website and social networking accounts such as LinkedIn, Instagram, Facebook and YouTube. Assist in analyzing marketing data (campaign results, conversion rates, traffic. Etc.) to help share future marketing strategies. Track and analyze website traffic flow and provide regular internal reports. Identify trends and insights and optimize spend and performance based on the insights. Support department initiatives and campaigns within HubSpot including list management, creating and double-checking workflow automations, email marketing efforts including drafting and scheduling emails with specific attention on ensuring the correct, intended recipients are targeted. Qualifications Bachelors degree in Marketing, Business Administration, or a related field; equivalent, relevant experience will also be considered. The candidate must have proven work experience in digital marketing particularly within the manufacturing or B2B sector. The candidate must have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. The candidate must have a solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). The candidate must have experience in setting up and optimizing Google Adwords campaigns. Base = $75-$88k The company funds 85% of insurance premiums for employees and 60% for dependent Effective the 1st of the month following the employment date HSA LTD/STD Life Insurance 401K company match of 6% 16 PTO starts 90 days after 1st day of employment 5 Paid Company Holidays Company cell phone or monthly allowance on cell phone Seniority level

Seniority level

Associate Employment type

Employment type

Full-time Job function

Job function

Marketing and Writing/Editing Industries

Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Computers and Electronics Manufacturing Referrals increase your chances of interviewing at ProActivate by 2x Inferred from the description for this job

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