FloQast
Senior Performance Marketing Specialist
FloQast, Los Angeles, California, United States, 90079
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Senior Performance Marketing Specialist
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FloQast 1 day ago Be among the first 25 applicants Join to apply for the
Senior Performance Marketing Specialist
role at
FloQast FloQast is seeking a Sr. Performance Marketing Specialist - Paid Search who will be a key contributor to the Marketing team. The ideal candidate will be responsible for creating, launching, optimizing, and reporting on B2B paid media programs across our various Paid Search & Display channels. This candidate will play a pivotal role in achieving revenue objectives through paid media programs and will work closely with the Sr. Demand Generation Marketing Manager.
This role has a requirement of working in office 3 days per week (Tuesday - Thursday). Starting in 2026, we plan to expand to 4 days per week, adding Mondays.
Visa sponsorship is NOT available at this time
What Youll Do
Execute and develop the B2B paid media strategy for always-on and program-focused marketing campaigns Optimize Paid Search & Display campaigns through rigorous testing - maximizing channels, ad campaigns, and ad types that drive the best results Oversee and manage media campaigns across key platforms, including Google Ads, Microsoft Ads, & Demandbase Ads. Ensure ad campaigns are optimized not just for lead acquisition but also for profitability based on internal performance data insights Manage end-to-end paid advertising campaigns including keyword research, campaign setup, ad copywriting & editing, bid & budget management, and performance analysis Meet regularly with Ad Manager reps Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to scale our presence Maintain focus on promoting existing core products that drive Sales Qualified Opportunities and Pipeline, while also building awareness for any new products / GTMs Conduct market research to stay up-to-date with industry trends and audience behavior. Apply findings to enhance media strategies, improve campaign outcomes, and ensure alignment with profitability goals Create automated reports in tools like Google Sheets and Google Slides for always-on & one-off campaign initiatives (channel reports, ad creative reports, individual campaign reports, etc.). These reports will need to pull automated, real-time front-end metrics from our various Ads Managers & back-end metrics from Salesforce Collaborate with the brand team to develop compelling ad creatives and copy. Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data Work with the Marketing Operations team to prepare detailed reports on campaign performance, including metrics related to paid search & display media website traffic lead generation, and overall ROI. Use this internal data to inform and refine future paid media & media buying strategies and investment decisions Partner with the Sr. Demand Generation Marketing Manager to prepare & present monthly & quarterly business performance updates, identifying trends and recommendations for moving forward
What Youll Bring
Bachelor's degree in Marketing, Advertising, Business, or a related field 4+ years of B2B Paid Media marketing experience. Hands-on experience with Google Ads and Microsoft Ads is a must In-depth knowledge of digital advertising strategies, keyword research, audience targeting, and performance metrics Experience with budgeting and financial management Prior experience with building paid search ad accounts from scratch + optimizing / maintaining already existing ad accounts built by someone else Demonstrated success in utilizing internal data to inform investment decisions Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills Detail-oriented, proactive, and results-driven with excellent communication skills Ability to thrive in a fast-paced environment and adapt to changing market conditions Team player with a positive attitude and strong work ethic An eagerness to pull reporting regularly & refine presentation skills Knowledge of & experience with Hubspot and Salesforce is required
Nice To Haves/Other
Experience with any other digital advertising platforms, such as Demandbase Ads (or 6sense Ads), YouTube Ads, LinkedIn Ads, Meta Ads, and Reddit Ads Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is preferred but not required Knowledge of the accounting industry is preferred but not required
The base pay for this position is between $72,000 - $108,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
#BI-Hybrid
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
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Senior Performance Marketing Specialist
role at
FloQast 1 day ago Be among the first 25 applicants Join to apply for the
Senior Performance Marketing Specialist
role at
FloQast FloQast is seeking a Sr. Performance Marketing Specialist - Paid Search who will be a key contributor to the Marketing team. The ideal candidate will be responsible for creating, launching, optimizing, and reporting on B2B paid media programs across our various Paid Search & Display channels. This candidate will play a pivotal role in achieving revenue objectives through paid media programs and will work closely with the Sr. Demand Generation Marketing Manager.
This role has a requirement of working in office 3 days per week (Tuesday - Thursday). Starting in 2026, we plan to expand to 4 days per week, adding Mondays.
Visa sponsorship is NOT available at this time
What Youll Do
Execute and develop the B2B paid media strategy for always-on and program-focused marketing campaigns Optimize Paid Search & Display campaigns through rigorous testing - maximizing channels, ad campaigns, and ad types that drive the best results Oversee and manage media campaigns across key platforms, including Google Ads, Microsoft Ads, & Demandbase Ads. Ensure ad campaigns are optimized not just for lead acquisition but also for profitability based on internal performance data insights Manage end-to-end paid advertising campaigns including keyword research, campaign setup, ad copywriting & editing, bid & budget management, and performance analysis Meet regularly with Ad Manager reps Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to scale our presence Maintain focus on promoting existing core products that drive Sales Qualified Opportunities and Pipeline, while also building awareness for any new products / GTMs Conduct market research to stay up-to-date with industry trends and audience behavior. Apply findings to enhance media strategies, improve campaign outcomes, and ensure alignment with profitability goals Create automated reports in tools like Google Sheets and Google Slides for always-on & one-off campaign initiatives (channel reports, ad creative reports, individual campaign reports, etc.). These reports will need to pull automated, real-time front-end metrics from our various Ads Managers & back-end metrics from Salesforce Collaborate with the brand team to develop compelling ad creatives and copy. Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data Work with the Marketing Operations team to prepare detailed reports on campaign performance, including metrics related to paid search & display media website traffic lead generation, and overall ROI. Use this internal data to inform and refine future paid media & media buying strategies and investment decisions Partner with the Sr. Demand Generation Marketing Manager to prepare & present monthly & quarterly business performance updates, identifying trends and recommendations for moving forward
What Youll Bring
Bachelor's degree in Marketing, Advertising, Business, or a related field 4+ years of B2B Paid Media marketing experience. Hands-on experience with Google Ads and Microsoft Ads is a must In-depth knowledge of digital advertising strategies, keyword research, audience targeting, and performance metrics Experience with budgeting and financial management Prior experience with building paid search ad accounts from scratch + optimizing / maintaining already existing ad accounts built by someone else Demonstrated success in utilizing internal data to inform investment decisions Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills Detail-oriented, proactive, and results-driven with excellent communication skills Ability to thrive in a fast-paced environment and adapt to changing market conditions Team player with a positive attitude and strong work ethic An eagerness to pull reporting regularly & refine presentation skills Knowledge of & experience with Hubspot and Salesforce is required
Nice To Haves/Other
Experience with any other digital advertising platforms, such as Demandbase Ads (or 6sense Ads), YouTube Ads, LinkedIn Ads, Meta Ads, and Reddit Ads Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is preferred but not required Knowledge of the accounting industry is preferred but not required
The base pay for this position is between $72,000 - $108,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
#BI-Hybrid
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Software Development Referrals increase your chances of interviewing at FloQast by 2x Get notified about new Senior Marketing Specialist jobs in
Los Angeles, CA . Marketing Manager, Consumer Products & Live
Los Angeles, CA $91,200.00-$143,556.00 3 weeks ago Manager, Ads Marketing - Scaled Channels & Content
Marketing Manager, Industry Events, NA SMB Marketing
Los Angeles, CA $91,200.00-$200,555.00 3 weeks ago Marketing Manager - Paid Media & O&O channels, Amazon Key
Hawthorne, CA $108,400.00-$185,000.00 1 week ago Manager, Creative Producer - Performance Marketing
Marketing Solutions Manager (Agency), NA SMB Marketing
Associate Manager, Global Brand Marketing - Barbie
Los Angeles, CA $150,000.00-$211,000.00 2 weeks ago Senior B2B Marketing Manager, Amazon Key
Hawthorne, CA $112,800.00-$186,500.00 1 week ago Los Angeles, CA $158,000.00-$223,000.00 2 weeks ago Carson, CA $80,000.00-$100,000.00 1 week ago Senior B2B Marketing Manager, Amazon Key
Associate Manager, Global Brand Marketing
Beverly Hills, CA $90,000.00-$115,000.00 11 hours ago Director, Retail + International Marketing
Hawthorne, CA $53,200.00-$113,700.00 2 weeks ago Product Marketing Manager, Meta Horizon Experiences
Los Angeles, CA $158,000.00-$223,000.00 2 weeks ago Los Angeles, CA $80,000.00-$100,000.00 4 weeks ago Culver City, CA $109,288.00-$142,075.00 6 days ago Los Angeles, CA $125,000.00-$140,000.00 2 weeks ago Marketing Manager, DTC Product Marketing
Inglewood, CA $100,000.00-$125,000.00 1 week ago Los Angeles, CA $75,000.00-$85,000.00 3 weeks ago Santa Monica, CA $90,000.00-$100,000.00 1 month ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr