INSPYR Solutions
Performance Marketing Manager
INSPYR Solutions, Santa Fe Springs, California, United States, 90670
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Base pay range
$125,000.00/yr - $135,000.00/yr Title:
Performance Marketing Manager Industry:
Retail / Ecommerce Location: Santa Fe Springs, CA (9603 John Street) Duration:
Full-time, Direct Hire Rate Range:
$125,000-$135,000 Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
The Manager, Performance Marketing will be responsible for designing, executing, and optimizing integrated, full-funnel marketing campaigns for paid media and affiliate marketing channels to drive customer acquisition, retention, and revenue growth. This position is responsible for strategic planning, competitive analysis, audiences, platform/tools, launch, management and optimization of campaigns, and reporting. This role requires a candidate with a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach, and who embodies a collaborative spirit, excelling developing and nurturing relationships with internal stakeholders and external partners and agencies. The ideal candidate will have a proven track record in developing and executing successful paid search and display channels while driving strategy and overseeing performance-driven initiatives across various channels, including paid social media, affiliate, and testing of new channels. Key Responsibilities: Develop, implement, and optimize multi-channel domestic, international, and local performance marketing campaigns across paid search, paid social media, display, and affiliate marketing. Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment. Own and maintain relationships with external agency and platform account teams supporting paid media efforts. Collaborate with cross-functional teams (Ecom, SEO, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns. Drive a culture of testing and learning by promoting experimentation with new tactics, technologies, and channels and evaluate trends and best practices to stay ahead in the competitive landscape Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimizations. Execute the day-to-day management of paid search and display programs including text ads, shopping campaigns, feeds and marketplaces: Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds Conduct and review campaigns audits to determine areas of weakness and opportunity Analyze key performance data (top of funnel to bottom) to analyze and optimize the volume, behavior, and cost efficiency of individual campaigns and channels Create reporting to measure campaign performance and the outcome of optimization efforts over time, that produces actionable identification of additional optimizations opportunities from initial benchmarking to measure progress against established KPI's Implement and manage feeds, tools, and platforms critical to optimizing and driving performance: Management of 3rd party and search tools (Google Analytics, Google Ads, Microsoft Ads, Feedonomics, Search Console, etc...) Lead strategic planning and team meetings to provide insights and guidance as needed to achieve success in performance marketing channels Work directly with Sr. Director Digital Marketing to plan and execute Paid strategy Qualifications: Minimum of 7 years of digital marketing experience specifically in paid search, and display campaign management including search best practices, implementation, management, optimization and analysis in an E-commerce setting with at least 2+ years in a team leadership role. Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams. Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company. Analytical, problem-solving mindset with an ability to craft a clear and concise data-driven narrative. Thoughtful and detail-oriented; organization skills and ability to work effectively, and multi-task, and to drive and manage projects from inception to completion Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders. Retail E-commerce experience is required Great sense of humor and ability to maintain strong relationships with different personality types Desire to lead within a close-knit team, learning from others and assisting where needed
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion and Manufacturing Referrals increase your chances of interviewing at INSPYR Solutions by 2x Get notified about new Marketing Manager jobs in
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$125,000.00/yr - $135,000.00/yr Title:
Performance Marketing Manager Industry:
Retail / Ecommerce Location: Santa Fe Springs, CA (9603 John Street) Duration:
Full-time, Direct Hire Rate Range:
$125,000-$135,000 Work Requirements:
US Citizen, GC Holders or Authorized to Work in the U.S.
The Manager, Performance Marketing will be responsible for designing, executing, and optimizing integrated, full-funnel marketing campaigns for paid media and affiliate marketing channels to drive customer acquisition, retention, and revenue growth. This position is responsible for strategic planning, competitive analysis, audiences, platform/tools, launch, management and optimization of campaigns, and reporting. This role requires a candidate with a strong analytical mind to evaluate performance metrics, optimize ROAS, and unlock new opportunities through a collaborative test-and-learn approach, and who embodies a collaborative spirit, excelling developing and nurturing relationships with internal stakeholders and external partners and agencies. The ideal candidate will have a proven track record in developing and executing successful paid search and display channels while driving strategy and overseeing performance-driven initiatives across various channels, including paid social media, affiliate, and testing of new channels. Key Responsibilities: Develop, implement, and optimize multi-channel domestic, international, and local performance marketing campaigns across paid search, paid social media, display, and affiliate marketing. Manage advertising budgets, allocate spend efficiently, and ensure optimal return on investment. Own and maintain relationships with external agency and platform account teams supporting paid media efforts. Collaborate with cross-functional teams (Ecom, SEO, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns. Drive a culture of testing and learning by promoting experimentation with new tactics, technologies, and channels and evaluate trends and best practices to stay ahead in the competitive landscape Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimizations. Execute the day-to-day management of paid search and display programs including text ads, shopping campaigns, feeds and marketplaces: Analyze current feed and outline optimization strategy with impact to shopping campaigns, marketplaces, and external vendors reliant on feeds Conduct and review campaigns audits to determine areas of weakness and opportunity Analyze key performance data (top of funnel to bottom) to analyze and optimize the volume, behavior, and cost efficiency of individual campaigns and channels Create reporting to measure campaign performance and the outcome of optimization efforts over time, that produces actionable identification of additional optimizations opportunities from initial benchmarking to measure progress against established KPI's Implement and manage feeds, tools, and platforms critical to optimizing and driving performance: Management of 3rd party and search tools (Google Analytics, Google Ads, Microsoft Ads, Feedonomics, Search Console, etc...) Lead strategic planning and team meetings to provide insights and guidance as needed to achieve success in performance marketing channels Work directly with Sr. Director Digital Marketing to plan and execute Paid strategy Qualifications: Minimum of 7 years of digital marketing experience specifically in paid search, and display campaign management including search best practices, implementation, management, optimization and analysis in an E-commerce setting with at least 2+ years in a team leadership role. Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams. Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company. Analytical, problem-solving mindset with an ability to craft a clear and concise data-driven narrative. Thoughtful and detail-oriented; organization skills and ability to work effectively, and multi-task, and to drive and manage projects from inception to completion Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders. Retail E-commerce experience is required Great sense of humor and ability to maintain strong relationships with different personality types Desire to lead within a close-knit team, learning from others and assisting where needed
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion and Manufacturing Referrals increase your chances of interviewing at INSPYR Solutions by 2x Get notified about new Marketing Manager jobs in
Santa Fe Springs, CA . Los Angeles, CA $150,000.00-$270,000.00 2 weeks ago Los Angeles, CA $225,000.00-$325,000.00 18 hours ago Marketing Manager, Consumer Products & Live
Los Angeles Metropolitan Area 3 weeks ago Los Angeles Metropolitan Area $90,000.00-$105,000.00 2 weeks ago Manager, Creative Producer - Performance Marketing
Marketing Manager - Paid Media & O&O channels, Amazon Key
Hawthorne, CA $108,400.00-$185,000.00 1 week ago Culver City, CA $175,000.00-$215,000.00 6 days ago Associate Manager, Brand Marketing - Sports
Associate Manager, Trade Marketing (Wine)
Los Angeles, CA $158,000.00-$223,000.00 2 weeks ago Marketing Solutions Manager (Agency), NA SMB Marketing
Los Angeles, CA $91,200.00-$200,556.00 3 weeks ago Associate Manager, Global Brand Marketing - Barbie
Manager, Multi-Title Campaigns (Publishing)
Los Angeles, CA $83,600.00-$192,534.00 2 weeks ago Los Angeles Metropolitan Area 2 weeks ago Los Angeles, CA $83,600.00-$143,556.00 2 weeks ago Los Angeles, CA $100,000.00-$120,000.00 2 weeks ago Los Angeles, CA $125,000.00-$135,000.00 2 weeks ago Los Angeles, CA $150,000.00-$211,000.00 2 weeks ago Newport Beach, CA $113,000.00-$158,000.00 3 days ago Los Angeles, CA $70,000.00-$100,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr