Search Engine Marketing Manager

This range is provided by Adecco. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50.00/hr - $57.00/hr

Adecco Creative and Marketing is looking for a highly skilled Marketing Associate/Analyst (Contractor) to support global SEM and Shopping campaigns across multiple fast-growing consumer business lines. This role is execution-driven and requires a strong analytical mindset, attention to detail, and the ability to deliver results in a fast-paced environment. The ideal candidate will be proactive, data-oriented, and comfortable managing campaigns end-to-end with minimal oversight.

This role is hybrid in NY or San Francisco. Please only local candidates apply. The pay range for this role is between $50-$57hr.

Key Responsibilities

• Campaign Execution & Management: Plan, execute, and optimize SEM and Shopping campaigns at a global scale, including keyword builds, negative keyword strategies, bidding, ad copy/creative testing, and performance reporting.
• Optimization & Performance Tracking: Monitor campaign delivery closely, driving efficiency through experimentation, A/B testing, and data-driven adjustments.
• Process & Productivity Improvements: Identify opportunities to improve workflows, automate tasks where possible, and standardize reporting to increase productivity and scalability.
• Strategic Alignment: Translate business objectives into campaign strategies designed to achieve growth, efficiency, and ROI goals.
• Collaboration & Communication: Provide clear updates and insights to stakeholders, articulating both performance metrics and the reasoning behind decisions and optimizations.

Basic Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3+ years of hands-on experience in SEM and/or paid digital channels, ideally in a high-growth, global environment.
• Proven track record of end-to-end campaign management and optimization.
• Strong understanding of digital media buying, tracking, and attribution across both web and app ecosystems .
• Proficiency in Excel and/or SQL for analysis and reporting.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills with the ability to explain the “why” and “how” behind campaign performance and strategy.
• Self-starter with strong ownership, accountability, and ability to work independently as a contractor.

Preferred Qualifications

• Experience managing large-scale, multi-market campaigns across diverse regions.
• Expertise in campaigns driving traffic to both apps and web platforms .
• Familiarity with incremental testing, experimentation frameworks, and performance measurement.
• Strong technical understanding of marketing platforms, analytics tools, and attribution methodologies .
• Advanced reporting and dashboard-building capabilities.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Analyst

• Industries

  Technology, Information and Media

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