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Join to apply for the Acquisition Marketing Manager role at Rocket Lawyer
We’re looking for an experienced and highly motivated Acquisition Marketing Manager to drive growth across our acquisition channels. Sitting within the Integrated Marketing team, this role ensures our integrated campaigns come to life across the full customer funnel — from first click to product engagement and upsell. You’ll lead the charge in activating our messaging across performance marketing, Web/SEO, Content, and Lifecycle Marketing (LCM) touchpoints. You’ll be a strategic thinker and a hands-on doer who thrives on cross-functional collaboration, bringing together marketing, creative, product, product marketing, engineering, and external agencies to deliver coordinated, impactful marketing experiences. Responsibilities include owning and operationalizing acquisition strategy in partnership with Product, Product Marketing, Performance Marketing, Web/SEO, Content, and Lifecycle Marketing (LCM), ensuring campaign messaging is integrated across all channels and delivering against key business outcomes; identifying gaps in user experience and collaborating with teams to improve customer acquisition; leading go-to-market execution for integrated campaigns; managing timelines, deliverables, and communication; optimizing onboarding and cross-sell/upsell journeys; reporting on acquisition performance; translating insights into action through testing and iteration; championing project management best practices; and coordinating with external agencies as needed. Requirements include a Bachelor’s degree in Marketing, Business, or related field (MBA preferred), 5+ years experience in acquisition or product marketing ideally in B2B SaaS, deep understanding of customer acquisition journeys, data-informed decision making, proven ability to lead cross-functional campaigns, strong project management skills, and exceptional communication skills. Bonus points for experience in legal tech or regulated industries and familiarity with AI/ML platforms. Tools used include Figma, FullStory, Pendo, Google Analytics, Iterable, or similar.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Law Practice
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