Corpay, Inc.
Sr. Marketing Manager - Customer Lifecycle Cardholder
Corpay, Inc., Chicago, Illinois, United States, 60290
Sr. Marketing Manager - Customer Lifecycle Cardholder
Dallas, TX, USA • Chicago, IL, USA Job Description
Posted Wednesday, August 20, 2025 at 4:00 AM What We Need Corpay is seeking a Sr. Marketing Manager - Customer Lifecycle Cardholder in our Corpay Payables division. This role involves leading lifecycle programs to enhance cardholder activation, engagement, and retention, while supporting B2B client adoption and expansion. The position focuses on both consumer cardholder behavior and business client success, aiming to build integrated journeys that maximize lifetime value, encourage habitual usage, and foster brand advocacy from onboarding through loyalty. The role collaborates closely with Product, Customer Success, Sales, and Marketing teams to develop data-driven, multi-channel campaigns across B2C and B2B segments. How We Work This role operates in a virtual environment with Corpay providing: Hands-on training Role Responsibilities The responsibilities include: New Customer Onboarding Design onboarding workflows to accelerate activation and early usage among cardholders and clients. Create tailored education and communication programs for consumers and business stakeholders to achieve early success milestones. Ensure a seamless onboarding experience in partnership with Product, CX, and Implementation teams. Product Adoption & Enablement Develop nurture streams, how-to content, and in-app guidance to deepen product knowledge and increase card usage. Use segmentation and behavioral triggers to optimize engagement at key touchpoints. Align efforts with client adoption goals, ensuring full utilization of platform features in high-volume B2B accounts. Ongoing Engagement & Retention Launch lifecycle campaigns to maintain engagement from first use to habitual usage and reloading. Monitor signals of inactivity or churn and deploy personalized interventions. Collaborate with Customer Success and Account Managers to enhance client retention using marketing assets and success frameworks. Churn Reduction & Win-back Implement campaigns to re-engage lapsed cardholders and dormant accounts using targeted offers and messaging. Test, iterate, and scale successful win-back strategies across B2C and B2B cohorts. Advocacy & Referral Programs Create programs that convert satisfied users into promoters via referral incentives, testimonials, and reviews. Partner with Marketing and Brand teams to showcase user success stories across channels. Qualifications & Skills 7 to 10 years of experience in lifecycle, retention, or customer marketing, focusing on consumer and/or B2B audiences. Experience with cardholder engagement, product marketing, or payments adoption at scale. Proficiency with CRM and marketing automation tools (e.g., Marketo, Salesforce, Iterable). Strong analytical skills with a track record of optimizing customer journeys through data and testing. Experience collaborating across Product, Sales, CX, and Data teams. Excellent communication skills, emphasizing clarity, empathy, and value. Benefits include medical, dental, and vision coverage starting the first month, 401k enrollment, virtual fitness classes, generous PTO, employee discounts, philanthropic support, and a fun company culture.
#J-18808-Ljbffr
Dallas, TX, USA • Chicago, IL, USA Job Description
Posted Wednesday, August 20, 2025 at 4:00 AM What We Need Corpay is seeking a Sr. Marketing Manager - Customer Lifecycle Cardholder in our Corpay Payables division. This role involves leading lifecycle programs to enhance cardholder activation, engagement, and retention, while supporting B2B client adoption and expansion. The position focuses on both consumer cardholder behavior and business client success, aiming to build integrated journeys that maximize lifetime value, encourage habitual usage, and foster brand advocacy from onboarding through loyalty. The role collaborates closely with Product, Customer Success, Sales, and Marketing teams to develop data-driven, multi-channel campaigns across B2C and B2B segments. How We Work This role operates in a virtual environment with Corpay providing: Hands-on training Role Responsibilities The responsibilities include: New Customer Onboarding Design onboarding workflows to accelerate activation and early usage among cardholders and clients. Create tailored education and communication programs for consumers and business stakeholders to achieve early success milestones. Ensure a seamless onboarding experience in partnership with Product, CX, and Implementation teams. Product Adoption & Enablement Develop nurture streams, how-to content, and in-app guidance to deepen product knowledge and increase card usage. Use segmentation and behavioral triggers to optimize engagement at key touchpoints. Align efforts with client adoption goals, ensuring full utilization of platform features in high-volume B2B accounts. Ongoing Engagement & Retention Launch lifecycle campaigns to maintain engagement from first use to habitual usage and reloading. Monitor signals of inactivity or churn and deploy personalized interventions. Collaborate with Customer Success and Account Managers to enhance client retention using marketing assets and success frameworks. Churn Reduction & Win-back Implement campaigns to re-engage lapsed cardholders and dormant accounts using targeted offers and messaging. Test, iterate, and scale successful win-back strategies across B2C and B2B cohorts. Advocacy & Referral Programs Create programs that convert satisfied users into promoters via referral incentives, testimonials, and reviews. Partner with Marketing and Brand teams to showcase user success stories across channels. Qualifications & Skills 7 to 10 years of experience in lifecycle, retention, or customer marketing, focusing on consumer and/or B2B audiences. Experience with cardholder engagement, product marketing, or payments adoption at scale. Proficiency with CRM and marketing automation tools (e.g., Marketo, Salesforce, Iterable). Strong analytical skills with a track record of optimizing customer journeys through data and testing. Experience collaborating across Product, Sales, CX, and Data teams. Excellent communication skills, emphasizing clarity, empathy, and value. Benefits include medical, dental, and vision coverage starting the first month, 401k enrollment, virtual fitness classes, generous PTO, employee discounts, philanthropic support, and a fun company culture.
#J-18808-Ljbffr