Kadence Limited
Digital Marketing Manager Sales and Marketing · Salt Lake City, UT, San Jose, CA
Kadence Limited, San Jose, California, United States, 95199
About Kadence
As a fast-paced, early-stage, venture capital-backed B2B SaaS company,we’re looking for a results-driven Digital Marketing Manager to lead and execute our digital marketing efforts across paid media channels. You’ll manage campaigns across Google Ads andLinkedIn Ads, and play a crucial role in generating organic demand through Google SEO (and AIO) and fueling our revenue pipeline.
We are looking for someone who is empathetic, resourceful, and thrives in a fast-paced environment. You should be proactive in identifying solutions, comfortable using technology, and eager to grow alongside a scaling SaaS startup. Key Responsibilities
Paid Advertising Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning end-to-end campaign workflows from audience targeting and creative briefing to reporting. Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage. Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC. Sponsored Content & SEO Identify and manage partnerships with publishers that target HR, People Ops, and workplace leadership audiences (e.g.,
People Managing People ,
Capterra , etc.). Coordinate placements in high-performing listicles, advertorials, and paid content hubs. Optimize partner content to align with SEO (and AIO), brand voice, and CTA objectives. Track and report on partner performance and ROI of each placement. Analytics & Optimization Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager. Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy. Requirements
3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships. Deep experience managing Google Ads and LinkedIn Ads for B2B brands. Strong understanding of demand generation KPIs and attribution frameworks. Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms. Excellent project management skills, able to juggle multiple campaigns and deadlines. Strong communicator with a collaborative, proactive approach.
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We are looking for someone who is empathetic, resourceful, and thrives in a fast-paced environment. You should be proactive in identifying solutions, comfortable using technology, and eager to grow alongside a scaling SaaS startup. Key Responsibilities
Paid Advertising Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning end-to-end campaign workflows from audience targeting and creative briefing to reporting. Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage. Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC. Sponsored Content & SEO Identify and manage partnerships with publishers that target HR, People Ops, and workplace leadership audiences (e.g.,
People Managing People ,
Capterra , etc.). Coordinate placements in high-performing listicles, advertorials, and paid content hubs. Optimize partner content to align with SEO (and AIO), brand voice, and CTA objectives. Track and report on partner performance and ROI of each placement. Analytics & Optimization Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager. Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy. Requirements
3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships. Deep experience managing Google Ads and LinkedIn Ads for B2B brands. Strong understanding of demand generation KPIs and attribution frameworks. Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms. Excellent project management skills, able to juggle multiple campaigns and deadlines. Strong communicator with a collaborative, proactive approach.
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