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Air Apps

Digital Marketing Manager

Air Apps, San Francisco, California, United States, 94199

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About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management—and change lives along the way. The Role

As a

Digital Marketing Manager

at Air Apps, you will be responsible for

planning, executing, and optimizing online marketing campaigns

across multiple channels. You will oversee

SEO, SEM, paid advertising, and digital content strategies

to drive traffic, engagement, and conversions. This role requires a

data-driven mindset , expertise in

performance marketing , and the ability to create compelling digital campaigns that maximize ROI. Responsibilities

Develop and execute

multi-channel digital marketing campaigns , including

SEO, SEM, PPC, display ads, and paid social media .

Optimize

Google Ads, Meta Ads, and other paid acquisition channels

to drive growth.

Conduct

keyword research, on-page optimization, and link-building strategies

to improve organic search rankings.

Analyze

campaign performance metrics , A/B test ad creatives, and optimize ad spend for maximum efficiency.

Collaborate with content and design teams to create

engaging ad copy, landing pages, and marketing assets .

Track

key performance indicators (KPIs) , generate reports, and provide insights to improve marketing strategies.

Manage

email marketing campaigns

and customer acquisition funnels.

Stay updated on

industry trends, algorithm updates, and new digital marketing technologies .

Develop

retargeting and customer segmentation strategies

to improve user retention and lifetime value.

Requirements

Around

4+ years

of experience in

digital marketing, performance marketing, or growth marketing .

Strong expertise in

Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms .

Experience with

SEO tools

(Google Search Console, Ahrefs, SEMrush, Moz) and

keyword research strategies .

Hands-on experience with

Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO) .

Knowledge of

A/B testing, landing page optimization, and marketing automation tools .

Ability to analyze

campaign data and optimize ad spend for ROAS and CAC .

Experience with

email marketing and CRM tools

(e.g., Mailchimp, HubSpot, Klaviyo) is a plus.

Strong copywriting skills for

ad creatives, landing pages, and social media campaigns .

Ability to work in a fast-paced, data-driven environment with cross-functional teams.

What benefits are we offering?

Remote-first

approach with flexible working hours.

Apple hardware

ecosystem for work.

Annual Bonus .

Medical Insurance

(including vision & dental).

Disability insurance

- short and long-term.

401k

up to 4% contribution.

Air Stipend of $3,120/year , paid over 12 monthly installments (for home office, learning, wellness, etc.).

Air Conference 2025 in Las Vegas

– an opportunity to meet the team, collaborate, and grow together.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

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