ON.com
As Head of Digital Media Strategy & Planning (EMEA or AMER), you will be the strategic backbone of how we plan, allocate, and optimize our digital marketing investments across regions. Sitting at the intersection of commercial and brand, you will ensure that digital media strategies are not only aligned with global priorities, but also meet the specific needs of regional markets. You will translate complex business, market, and customer insights into actionable plans that deliver against both commercial targets and brand growth ambitions. You will also serve as the central connection point between regional ecommerce, marketing and finance teams, and the global Digital Marketing team - driving data-informed planning, unlocking cross-functional trade-offs, and steering investment toward impact.
Your Mission
Drive strategic media investment and planning across all paid digital channels (Search, Social, Display, Programmatic, Affiliates, etc.), ensuring allocations support both commercial performance goals and long-term brand equity. Actively support our transition into an Integrated Media organization by championing and planning for omni-channel and full-funnel activations in collaboration with the Marketing and Commercial organization. Translate global strategy into regional action by acting as the primary connector between regional eCommerce, marketing, and global activation teams — aligning plans, surfacing local needs, and shaping global direction with regional input. Lead cross-functional alignment and planning by facilitating conversations around digital marketing budget trade-offs, growth opportunities, and experimentation — ensuring that all investments are evaluated holistically across performance and brand impact. Maintain oversight of performance tracking of the full Paid, Owned, and Earned media mix; regularly evaluating channel contribution against business targets and adapting plans to maintain investment effectiveness. Inform investment decisions through data and insight by digesting input from MMM (Media Mix Modeling), experimentation, market research, audience intelligence, and the overarching business plan to determine the right level and shape of investment. Collaborate with Finance and Controlling to align forecasts, investment pacing, and ROI targets, ensuring transparency and accountability in all media spending decisions. Champion innovation and testing by driving a culture of experimentation across channels and markets — working with activation teams to identify, test, and scale new formats, targeting approaches, or partnerships that unlock growth potential. Caption Your story
8+ years of experience in digital marketing, media planning, or growth strategy ideally in a global or regional matrix environment. Strong strategic planning skills and the ability to connect commercial performance with media investment decisions. Proven track record in cross-functional collaboration across marketing, finance, ecommerce, and product. Analytical mindset with experience leveraging research, MMM, and experimentation frameworks. A strategic mindset with the ability to triangulate across multiple data sources - market research, performance metrics, and business priorities - to make decisions even in ambiguous or evolving contexts. Exceptional communication and stakeholder management skills. Experience managing or influencing multimillion-dollar media budgets across international markets. Did you know Portland has more than 1.2 million trees? Our team is pretty happy to have a testing ground in the very green Pacific Northwest. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things. Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment. Step One
It starts with you...
You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On. Step Two
Interview with a recruiter
What ignites your spirit?This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture.Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team. Step Three
Interview with a hiring manager
Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job.Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum. Step Four
The Case Study
What's your style?This task will help us understand how you think, face a challenge and give insight into your novel ideas.Designed to give everyone their best shot, your case study is based on something you might typically experience on the job.This is your chance to show us what you’ve got. So express yourself. Be you. Step Five
The Experience Day
Your first taste of the Oniverse.This is a time to meet some of the people you'll be working closest with.In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values.We believe how you do things is just as important as what you do. Step Six
The Result
Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly.It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback. Step One:
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On. Privacy Settings
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Manage Consent Preferences
Always Active Performance & Functionality
Performance & Functionality These technologies enable the website to provide enhanced functionality. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these technologies then some or all of these services may not function properly. Web Analysis
Web Analysis These technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these technologies collect is aggregated and therefore anonymous. If you do not allow these technologies we will not know when you have visited our site, and will not be able to monitor its performance. Marketing
Marketing
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Drive strategic media investment and planning across all paid digital channels (Search, Social, Display, Programmatic, Affiliates, etc.), ensuring allocations support both commercial performance goals and long-term brand equity. Actively support our transition into an Integrated Media organization by championing and planning for omni-channel and full-funnel activations in collaboration with the Marketing and Commercial organization. Translate global strategy into regional action by acting as the primary connector between regional eCommerce, marketing, and global activation teams — aligning plans, surfacing local needs, and shaping global direction with regional input. Lead cross-functional alignment and planning by facilitating conversations around digital marketing budget trade-offs, growth opportunities, and experimentation — ensuring that all investments are evaluated holistically across performance and brand impact. Maintain oversight of performance tracking of the full Paid, Owned, and Earned media mix; regularly evaluating channel contribution against business targets and adapting plans to maintain investment effectiveness. Inform investment decisions through data and insight by digesting input from MMM (Media Mix Modeling), experimentation, market research, audience intelligence, and the overarching business plan to determine the right level and shape of investment. Collaborate with Finance and Controlling to align forecasts, investment pacing, and ROI targets, ensuring transparency and accountability in all media spending decisions. Champion innovation and testing by driving a culture of experimentation across channels and markets — working with activation teams to identify, test, and scale new formats, targeting approaches, or partnerships that unlock growth potential. Caption Your story
8+ years of experience in digital marketing, media planning, or growth strategy ideally in a global or regional matrix environment. Strong strategic planning skills and the ability to connect commercial performance with media investment decisions. Proven track record in cross-functional collaboration across marketing, finance, ecommerce, and product. Analytical mindset with experience leveraging research, MMM, and experimentation frameworks. A strategic mindset with the ability to triangulate across multiple data sources - market research, performance metrics, and business priorities - to make decisions even in ambiguous or evolving contexts. Exceptional communication and stakeholder management skills. Experience managing or influencing multimillion-dollar media budgets across international markets. Did you know Portland has more than 1.2 million trees? Our team is pretty happy to have a testing ground in the very green Pacific Northwest. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things. Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment. Step One
It starts with you...
You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On. Step Two
Interview with a recruiter
What ignites your spirit?This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture.Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team. Step Three
Interview with a hiring manager
Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job.Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum. Step Four
The Case Study
What's your style?This task will help us understand how you think, face a challenge and give insight into your novel ideas.Designed to give everyone their best shot, your case study is based on something you might typically experience on the job.This is your chance to show us what you’ve got. So express yourself. Be you. Step Five
The Experience Day
Your first taste of the Oniverse.This is a time to meet some of the people you'll be working closest with.In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values.We believe how you do things is just as important as what you do. Step Six
The Result
Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly.It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback. Step One:
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On. Privacy Settings
Privacy Preference Settings
Manage Consent Preferences
Always Active Performance & Functionality
Performance & Functionality These technologies enable the website to provide enhanced functionality. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these technologies then some or all of these services may not function properly. Web Analysis
Web Analysis These technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these technologies collect is aggregated and therefore anonymous. If you do not allow these technologies we will not know when you have visited our site, and will not be able to monitor its performance. Marketing
Marketing
#J-18808-Ljbffr