UP.Labs
Growth Marketing Manager - Stealth Health Tech Startup
UP.Labs, Los Angeles, California, United States, 90079
Growth Marketing Manager - Stealth Health Tech Startup
Join to apply for the
Growth Marketing Manager - Stealth Health Tech Startup
role at
UP.Labs Growth Marketing Manager - Stealth Health Tech Startup
2 days ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager - Stealth Health Tech Startup
role at
UP.Labs Get AI-powered advice on this job and more exclusive features. About Us: UP.Labs is partnering with a fast-growing, venture-backed Series A health tech startup on a mission to make the parenthood journey easier and more affordable. Their platform is used by leading fertility clinics across the U.S., helping patients navigate and finance treatments with the support of proprietary biodata and AI/ML. Come join a rockstar team - their executive team has had 11 exits and 3 IPOs to date. Role Overview: We’re hiring a Growth Marketing Manager to help scale acquisition, lifecycle, and clinic partner marketing efforts. Reporting directly to the Head of Growth, this is a hands-on, high-impact role blending performance strategy, CRM execution, campaign management, and marketing analytics.This role is perfect for a systems-oriented, data-fluent marketer excited to drive growth in a mission-driven environment. Key Responsibilities: Campaign Execution & Acquisition-
Support strategy and day-to-day management of paid and organic campaigns (Meta, Google, email, SEO, referral) Coordinate campaign calendar, timelines, and assets across internal teams and external partners Own campaign tracking infrastructure—UTMs, attribution tagging, lead source hygiene Work with contractors and agencies on paid advertising, content, and PR
Lifecycle & CRM Management-
Create and optimize lifecycle marketing flows in Customer.io (e.g., onboarding, nurture, re-engagement) Partner with sales to create templated messaging and drip sequences for different buyer personas, set up long-term nurture programs based on intent Own segmentation strategy and identify personalization opportunities across channels
Analytics & Reporting-
Build / maintain weekly dashboards to track KPIs across acquisition, lifecycle, and sales (CAC, LTV, funnel performance, email metrics, lead performance) Design A/B testing frameworks for subject lines, CTAs, landing pages, and offers Translate insights from ad performance, quiz behavior, and site traffic into optimization actions
Messaging & Feedback Loops-
Surface insights from patient interactions, quiz funnels, and sales calls to refine messaging Support survey development, feedback collection, and A/B testing of language and positioning Collaborate with Product on messaging consistency across onboarding flows and the intake form
Clinic Partner Marketing-
Develop co-marketing toolkits (email templates, brochures, signage, FAQs) for clinic partners Manage execution of clinic-led campaigns promoting the brand to their patients Support in-clinic activations (book giveaways, educational events, flyers) Track and report on clinic campaign performance, including lead volume and downstream conversion Align clinic marketing efforts with our broader growth goals and campaign roadmap
Qualifications:
4–6+ years of experience in full-stack or growth marketing, ideally in a startup, digital health, or DTC environment Bachelor’s degree or equivalent experience. MBA a plus Strong proficiency in CRM and automation tools (Customer.io, HubSpot), analytics tools (Looker, GA4, Excel/Sheets), and ad platforms (Meta, Google) Hands-on experience with attribution modeling, lifecycle campaign building, and lead gen reporting Detail-oriented with excellent writing and communication skills Comfortable juggling multiple priorities and rolling up your sleeves to execute
Nice to Have:
Prior experience with fertility, healthcare, or fintech marketing Experience at an early stage venture-backed company (seed - B), especially in digital health
This is a rare opportunity to join a startup making a meaningful difference in people’s lives — helping individuals and families build their futures. You’ll work with a mission-driven, experienced team (11 exits, 3 IPOs), have access to meaningful ownership, and contribute to a product with real-world impact. Perks & Benefits:
Competitive salary + equity Health, dental, vision insurance Paid time off & parental leave 401K Free on-site gym Weekly team lunches & happy hours Fun offsites (karaoke, trivia nights, escape rooms, etc.)
Location: Los Angeles (Playa Vista), 4 days a week in-office Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Venture Capital and Private Equity Principals Referrals increase your chances of interviewing at UP.Labs by 2x Get notified about new Growth Marketing Manager jobs in
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#J-18808-Ljbffr
Join to apply for the
Growth Marketing Manager - Stealth Health Tech Startup
role at
UP.Labs Growth Marketing Manager - Stealth Health Tech Startup
2 days ago Be among the first 25 applicants Join to apply for the
Growth Marketing Manager - Stealth Health Tech Startup
role at
UP.Labs Get AI-powered advice on this job and more exclusive features. About Us: UP.Labs is partnering with a fast-growing, venture-backed Series A health tech startup on a mission to make the parenthood journey easier and more affordable. Their platform is used by leading fertility clinics across the U.S., helping patients navigate and finance treatments with the support of proprietary biodata and AI/ML. Come join a rockstar team - their executive team has had 11 exits and 3 IPOs to date. Role Overview: We’re hiring a Growth Marketing Manager to help scale acquisition, lifecycle, and clinic partner marketing efforts. Reporting directly to the Head of Growth, this is a hands-on, high-impact role blending performance strategy, CRM execution, campaign management, and marketing analytics.This role is perfect for a systems-oriented, data-fluent marketer excited to drive growth in a mission-driven environment. Key Responsibilities: Campaign Execution & Acquisition-
Support strategy and day-to-day management of paid and organic campaigns (Meta, Google, email, SEO, referral) Coordinate campaign calendar, timelines, and assets across internal teams and external partners Own campaign tracking infrastructure—UTMs, attribution tagging, lead source hygiene Work with contractors and agencies on paid advertising, content, and PR
Lifecycle & CRM Management-
Create and optimize lifecycle marketing flows in Customer.io (e.g., onboarding, nurture, re-engagement) Partner with sales to create templated messaging and drip sequences for different buyer personas, set up long-term nurture programs based on intent Own segmentation strategy and identify personalization opportunities across channels
Analytics & Reporting-
Build / maintain weekly dashboards to track KPIs across acquisition, lifecycle, and sales (CAC, LTV, funnel performance, email metrics, lead performance) Design A/B testing frameworks for subject lines, CTAs, landing pages, and offers Translate insights from ad performance, quiz behavior, and site traffic into optimization actions
Messaging & Feedback Loops-
Surface insights from patient interactions, quiz funnels, and sales calls to refine messaging Support survey development, feedback collection, and A/B testing of language and positioning Collaborate with Product on messaging consistency across onboarding flows and the intake form
Clinic Partner Marketing-
Develop co-marketing toolkits (email templates, brochures, signage, FAQs) for clinic partners Manage execution of clinic-led campaigns promoting the brand to their patients Support in-clinic activations (book giveaways, educational events, flyers) Track and report on clinic campaign performance, including lead volume and downstream conversion Align clinic marketing efforts with our broader growth goals and campaign roadmap
Qualifications:
4–6+ years of experience in full-stack or growth marketing, ideally in a startup, digital health, or DTC environment Bachelor’s degree or equivalent experience. MBA a plus Strong proficiency in CRM and automation tools (Customer.io, HubSpot), analytics tools (Looker, GA4, Excel/Sheets), and ad platforms (Meta, Google) Hands-on experience with attribution modeling, lifecycle campaign building, and lead gen reporting Detail-oriented with excellent writing and communication skills Comfortable juggling multiple priorities and rolling up your sleeves to execute
Nice to Have:
Prior experience with fertility, healthcare, or fintech marketing Experience at an early stage venture-backed company (seed - B), especially in digital health
This is a rare opportunity to join a startup making a meaningful difference in people’s lives — helping individuals and families build their futures. You’ll work with a mission-driven, experienced team (11 exits, 3 IPOs), have access to meaningful ownership, and contribute to a product with real-world impact. Perks & Benefits:
Competitive salary + equity Health, dental, vision insurance Paid time off & parental leave 401K Free on-site gym Weekly team lunches & happy hours Fun offsites (karaoke, trivia nights, escape rooms, etc.)
Location: Los Angeles (Playa Vista), 4 days a week in-office Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing Industries Venture Capital and Private Equity Principals Referrals increase your chances of interviewing at UP.Labs by 2x Get notified about new Growth Marketing Manager jobs in
Los Angeles, CA . Culver City, CA $175,000.00-$215,000.00 6 days ago Senior Director of Brand Marketing - Pressed Juicery
Los Angeles, CA $145,000.00-$160,000.00 1 month ago Irwindale, CA $140,000.00-$160,000.00 1 week ago Director of Brand Marketing (Ref: 188668)
Culver City, CA $140,000.00-$160,000.00 2 days ago Director of Marketing and Communications
Los Angeles, CA $100,000.00-$140,000.00 1 month ago Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)
Group Product Marketing Manager, Consumer Products
Santa Monica, CA $68,640.00-$148,535.00 1 month ago Los Angeles, CA $120,000.00-$150,000.00 2 weeks ago Senior Director/VP of Integrated Marketing
Santa Monica, CA $130,000.00-$180,000.00 3 weeks ago Director, Marketing Performance & Optimization
Burbank, CA $146,300.00-$271,700.00 3 days ago Fractional CMO – Strategic Growth Leader (Wellness / CPG / Beauty E-Commerce Brands)
Executive Director, Talent Social Marketing
Culver City, CA $150,577.00-$195,750.00 3 days ago Director, Influencer Marketing and Partnerships
Santa Monica, CA $149,440.00-$224,160.00 1 day ago Manhattan Beach, CA $155,000.00-$175,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr