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Pivotal Solutions

Growth Marketing Manager - Woodland Hills, CA

Pivotal Solutions, Los Angeles, California, United States, 90079

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Growth Marketing Manager - Woodland Hills, CA

Growth Marketing Manager - Woodland Hills, CA

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Growth Marketing Manager We're looking for a strategic Growth Marketing Manager to lead targeted outreach, drive lead generation, and build relationships with decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels. Key Responsibilities: Service & Product Management:

Monitor current service performance, plan new services, and manage launches. Website & SEO:

Oversee updates, implement SEO strategies, manage blog content, and grow web traffic. Landing Pages:

Maintain and create pages, track visitor data, and optimize conversions. Campaigns:

Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection. Partnerships & PR:

Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases). Marketing Materials:

Create and maintain brochures, mailers, banners, and digital assets. Sales Support:

Support sales with updated decks, training materials, and referral program management. Data & Feedback:

Build contact lists, conduct monthly sales feedback sessions, and integrate insights. Financial Tracking:

Monitor sales and ROI by source; manage a $100K monthly budget. Vendor Management:

Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI. Qualifications: Bachelor’s in Marketing, Communications, or related field 2+ years managing a marketing team Experience in legal or healthcare marketing preferred Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing) Proven collaboration with sales teams Strong analytical and communication skills Skilled in content creation and campaign optimization Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

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