Rakuten Rewards
Director, Marketing Strategy & Planning
Rakuten Rewards, San Francisco, California, United States, 94199
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Director, Marketing Strategy & Planning
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Director, Marketing Strategy & Planning
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Rakuten Rewards Job Description:
Take the next step in your career now, scroll down to read the full role description and make your application.
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.
Job Summary:
We’re seeking a Director of Strategy & Planning to serve as the strategic engine behind Rakuten Rewards’ Marketing organization. This high-impact role will drive cross-functional alignment, strategic planning, budgeting, performance tracking, and operational discipline across the marketing function. Reporting to the VP of Marketing Operations, you will partner closely with senior marketing leaders, finance, revenue planning, and analytics to ensure that Rakuten Rewards' marketing investments are efficient, effective, and future-focused.
Key Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategic Planning & Road mapping
Lead the development of annual and quarterly marketing strategic plans, including goal setting, resource allocation, and cross-team prioritization Align functional teams (Brand, Product Marketing, Growth, Loyalty & Retention, Partnerships, etc.) to strategic priorities and timelines Facilitate strategic planning processes and ensure alignment in strategy and execution
Performance Management & Operational Excellence
Establish and maintain marketing KPIs and dashboards to monitor progress against goals on weekly, monthly, quarterly and annual timelines Identify gaps, risks, and opportunities across marketing programs and budgets Drive cross-functional processes to address departmental operational gaps as needed Drive quarterly business reviews, executive updates, and post-mortem evaluations
Budgeting, Forecasting & ROI Analysis
Partner with Finance to manage the marketing budget: forecasting, tracking spend, and ensuring return on investment Partner with Analytics to conduct marketing ROI analysis to guide spend reallocation and optimization decisions Drive resource to return efficiencies across the department Provide proactive financial insights that help leaders balance growth and efficiency
Cross-Functional Alignment
Act as a connective tissue between Marketing, Product, Sales, Finance, and Executive teams Lead strategic initiatives that require collaboration across multiple functions (e.g., go-to-market prioritization, tool implementation, resource planning) Support business cases and marketing initiatives with data-driven insights and decision support
Executive-Level Storytelling & Influence
Synthesize complex information into clear, executive-ready presentations and recommendations Develop frameworks that guide decision-making and drive clarity across senior stakeholders Help leadership focus on what matters most through structured thinking and strategic foresight
Qualifications:
Proven ability to lead strategic planning, budgeting, and cross-functional projects in a complex organization Strong business acumen, particularly in consumer-facing digital businesses (e-commerce, fintech, loyalty preferred) Experience working with senior stakeholders and distilling insights into actionable strategy Advanced Excel and PowerPoint skills; experience with BI tools (e.g., Tableau) are critical Highly organized, analytical, and adaptable—able to manage ambiguity and prioritize effectively Strong communicator with excellent interpersonal, facilitation, and influence skills
Minimum Requirements:
8–10+ years of experience in strategy, marketing operations, business planning, or management consulting Bachelor's Degree Required Master's Degree Preferred
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - Kaizen
Passionately Professional
- Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $113,157.00 - $211,032.00 annually
Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesTechnology, Information and Internet Referrals increase your chances of interviewing at Rakuten Rewards by 2x Sign in to set job alerts for “Director Marketing Strategy” roles. San Francisco, CA $347,100.00-$389,000.00 2 weeks ago San Francisco, CA $202,500.00-$340,000.00 3 days ago San Mateo, CA $207,000.00-$297,000.00 1 day ago San Francisco, CA $150,000.00-$200,000.00 2 weeks ago San Francisco, CA $150,000.00-$200,000.00 1 month ago San Francisco, CA $176,300.00-$267,600.00 2 weeks ago Head of Brand Experience, eero Marketing San Francisco, CA $168,300.00-$278,200.00 2 days ago San Francisco, CA $157,464.00-$293,760.00 3 days ago San Francisco, CA $150,000.00-$200,000.00 1 month ago San Francisco, CA $175,000.00-$225,000.00 6 days ago Redwood City, CA $185.00-$195.00 1 week ago San Francisco, CA $220,000.00-$300,000.00 2 weeks ago Head of Growth Marketing, Demand Generation San Francisco, CA $230,000.00-$275,000.00 1 day ago Oakland, CA $200,000.00-$230,000.00 2 weeks ago San Francisco, CA $220,000.00-$311,600.00 3 days ago Redwood City, CA $340,000.00-$400,000.00 1 day ago San Francisco, CA $224,000.00-$336,000.00 5 days ago San Francisco, CA $225,000.00-$300,000.00 2 weeks ago San Mateo, CA $157,464.00-$293,760.00 3 days ago San Francisco, CA $230,000.00-$250,000.00 2 months ago San Francisco, CA $170,000.00-$230,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Director, Marketing Strategy & Planning
role at
Rakuten Rewards 3 days ago Be among the first 25 applicants Join to apply for the
Director, Marketing Strategy & Planning
role at
Rakuten Rewards Job Description:
Take the next step in your career now, scroll down to read the full role description and make your application.
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.
Job Summary:
We’re seeking a Director of Strategy & Planning to serve as the strategic engine behind Rakuten Rewards’ Marketing organization. This high-impact role will drive cross-functional alignment, strategic planning, budgeting, performance tracking, and operational discipline across the marketing function. Reporting to the VP of Marketing Operations, you will partner closely with senior marketing leaders, finance, revenue planning, and analytics to ensure that Rakuten Rewards' marketing investments are efficient, effective, and future-focused.
Key Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategic Planning & Road mapping
Lead the development of annual and quarterly marketing strategic plans, including goal setting, resource allocation, and cross-team prioritization Align functional teams (Brand, Product Marketing, Growth, Loyalty & Retention, Partnerships, etc.) to strategic priorities and timelines Facilitate strategic planning processes and ensure alignment in strategy and execution
Performance Management & Operational Excellence
Establish and maintain marketing KPIs and dashboards to monitor progress against goals on weekly, monthly, quarterly and annual timelines Identify gaps, risks, and opportunities across marketing programs and budgets Drive cross-functional processes to address departmental operational gaps as needed Drive quarterly business reviews, executive updates, and post-mortem evaluations
Budgeting, Forecasting & ROI Analysis
Partner with Finance to manage the marketing budget: forecasting, tracking spend, and ensuring return on investment Partner with Analytics to conduct marketing ROI analysis to guide spend reallocation and optimization decisions Drive resource to return efficiencies across the department Provide proactive financial insights that help leaders balance growth and efficiency
Cross-Functional Alignment
Act as a connective tissue between Marketing, Product, Sales, Finance, and Executive teams Lead strategic initiatives that require collaboration across multiple functions (e.g., go-to-market prioritization, tool implementation, resource planning) Support business cases and marketing initiatives with data-driven insights and decision support
Executive-Level Storytelling & Influence
Synthesize complex information into clear, executive-ready presentations and recommendations Develop frameworks that guide decision-making and drive clarity across senior stakeholders Help leadership focus on what matters most through structured thinking and strategic foresight
Qualifications:
Proven ability to lead strategic planning, budgeting, and cross-functional projects in a complex organization Strong business acumen, particularly in consumer-facing digital businesses (e-commerce, fintech, loyalty preferred) Experience working with senior stakeholders and distilling insights into actionable strategy Advanced Excel and PowerPoint skills; experience with BI tools (e.g., Tableau) are critical Highly organized, analytical, and adaptable—able to manage ambiguity and prioritize effectively Strong communicator with excellent interpersonal, facilitation, and influence skills
Minimum Requirements:
8–10+ years of experience in strategy, marketing operations, business planning, or management consulting Bachelor's Degree Required Master's Degree Preferred
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance
- Only be satisfied with complete success - Kaizen
Passionately Professional
- Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika
- Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction
- The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!!
- Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $113,157.00 - $211,032.00 annually
Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesTechnology, Information and Internet Referrals increase your chances of interviewing at Rakuten Rewards by 2x Sign in to set job alerts for “Director Marketing Strategy” roles. San Francisco, CA $347,100.00-$389,000.00 2 weeks ago San Francisco, CA $202,500.00-$340,000.00 3 days ago San Mateo, CA $207,000.00-$297,000.00 1 day ago San Francisco, CA $150,000.00-$200,000.00 2 weeks ago San Francisco, CA $150,000.00-$200,000.00 1 month ago San Francisco, CA $176,300.00-$267,600.00 2 weeks ago Head of Brand Experience, eero Marketing San Francisco, CA $168,300.00-$278,200.00 2 days ago San Francisco, CA $157,464.00-$293,760.00 3 days ago San Francisco, CA $150,000.00-$200,000.00 1 month ago San Francisco, CA $175,000.00-$225,000.00 6 days ago Redwood City, CA $185.00-$195.00 1 week ago San Francisco, CA $220,000.00-$300,000.00 2 weeks ago Head of Growth Marketing, Demand Generation San Francisco, CA $230,000.00-$275,000.00 1 day ago Oakland, CA $200,000.00-$230,000.00 2 weeks ago San Francisco, CA $220,000.00-$311,600.00 3 days ago Redwood City, CA $340,000.00-$400,000.00 1 day ago San Francisco, CA $224,000.00-$336,000.00 5 days ago San Francisco, CA $225,000.00-$300,000.00 2 weeks ago San Mateo, CA $157,464.00-$293,760.00 3 days ago San Francisco, CA $230,000.00-$250,000.00 2 months ago San Francisco, CA $170,000.00-$230,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr