Avast Group
As Web Strategy Manager, youll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. Youll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performancewhile driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes.
Key Responsibilities
Lead the Norton.com web strategy to drive acquisition and conversion goals.
Plan and execute A/B and multivariate tests, using insights to inform optimization.
Improve site performance and user experience through enhancements, defect fixes, and new digital experiences.
Identify, champion, and help implement technical advancements and AI-driven capabilities to improve personalization, automation, and on-site engagement.
Collaborate with design, media, pricing, product, and legal teams to deliver a consistent, high-quality experience.
Work closely with performance marketing channel owners to ensure end-to-end consistency between ad creative, messaging, and on-site experiences to maximize conversion effectiveness.
Develop and maintain a web roadmap aligned with product launches, campaigns, and business priorities.
Conduct research, user testing, and competitive analysis to guide strategic decisions.
Manage creative briefs, oversee content updates, and ensure quality assurance for all web assets.
Qualifications
8+ years in web strategy, e-commerce, or digital marketing roles.
Proven track record improving conversion rates and site performance for high-traffic consumer websites.
Strong expertise in UX, SEO, and conversion optimization.
Proficiency with analytics and testing tools (Adobe Analytics, Adobe Target, GA4, or similar).
Excellent project management and cross-functional collaboration skills.
Experience with CMS platforms (AEM preferred) and personalization tools is a plus.
Why Gen
Gen Digital is a global leader in consumer cyber safety and trust solutions. Our iconic brands, including Norton, LifeLock, Reputation Defender, and others, protect millions of customers worldwide. We operate at the intersection of privacy, identity, and security empowering people to take control of their digital lives.
At Gen, youll have the opportunity to make a meaningful impact at scale driving growth for some of the worlds most trusted brands in cyber safety. Youll be part of a dynamic, collaborative team that embraces innovation and empowers you to deliver bold, data-driven results.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants . Learn more about pay transparency .
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
About Us
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives. When youre part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages. Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs. If this sounds like youGen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and growjoin us! Click HERE to review our Global Applicant Privacy Policy. Click HERE to review Legal Notices and Information. Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact HR Service Exchange . *LifeLock identity theft protection is not available in all countries. #J-18808-Ljbffr
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives. When youre part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages. Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs. If this sounds like youGen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and growjoin us! Click HERE to review our Global Applicant Privacy Policy. Click HERE to review Legal Notices and Information. Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact HR Service Exchange . *LifeLock identity theft protection is not available in all countries. #J-18808-Ljbffr