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Web Strategy Manager
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Gen 2 days ago Be among the first 25 applicants Join to apply for the
Web Strategy Manager
role at
Gen Role Summary
As Web Strategy Manager, youll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. Youll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performancewhile driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes. Web Strategy Manager Norton.com
Role Summary
As Web Strategy Manager, youll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. Youll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performancewhile driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes.
Key Responsibilities
Lead the Norton.com web strategy to drive acquisition and conversion goals. Plan and execute A/B and multivariate tests, using insights to inform optimization. Improve site performance and user experience through enhancements, defect fixes, and new digital experiences. Identify, champion, and help implement technical advancements and AI-driven capabilities to improve personalization, automation, and on-site engagement. Collaborate with design, media, pricing, product, and legal teams to deliver a consistent, high-quality experience. Work closely with performance marketing channel owners to ensure end-to-end consistency between ad creative, messaging, and on-site experiences to maximize conversion effectiveness. Develop and maintain a web roadmap aligned with product launches, campaigns, and business priorities. Conduct research, user testing, and competitive analysis to guide strategic decisions. Manage creative briefs, oversee content updates, and ensure quality assurance for all web assets.
Qualifications
8+ years in web strategy, e-commerce, or digital marketing roles. Proven track record improving conversion rates and site performance for high-traffic consumer websites. Strong expertise in UX, SEO, and conversion optimization. Proficiency with analytics and testing tools (Adobe Analytics, Adobe Target, GA4, or similar). Excellent project management and cross-functional collaboration skills. Experience with CMS platforms (AEM preferred) and personalization tools is a plus.
Why Gen
Gen Digital is a global leader in consumer cyber safety and trust solutions. Our iconic brands, including Norton, LifeLock, Reputation Defender, and others, protect millions of customers worldwide. We operate at the intersection of privacy, identity, and security empowering people to take control of their digital lives.
At Gen, youll have the opportunity to make a meaningful impact at scale driving growth for some of the worlds most trusted brands in cyber safety. Youll be part of a dynamic, collaborative team that embraces innovation and empowers you to deliver bold, data-driven results.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Seniority level
Seniority level
Not Applicable Employment type
Employment type
Full-time Job function
Job function
Business Development and Sales Industries
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Web Strategy Manager
role at
Gen 2 days ago Be among the first 25 applicants Join to apply for the
Web Strategy Manager
role at
Gen Role Summary
As Web Strategy Manager, youll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. Youll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performancewhile driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes. Web Strategy Manager Norton.com
Role Summary
As Web Strategy Manager, youll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. Youll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performancewhile driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes.
Key Responsibilities
Lead the Norton.com web strategy to drive acquisition and conversion goals. Plan and execute A/B and multivariate tests, using insights to inform optimization. Improve site performance and user experience through enhancements, defect fixes, and new digital experiences. Identify, champion, and help implement technical advancements and AI-driven capabilities to improve personalization, automation, and on-site engagement. Collaborate with design, media, pricing, product, and legal teams to deliver a consistent, high-quality experience. Work closely with performance marketing channel owners to ensure end-to-end consistency between ad creative, messaging, and on-site experiences to maximize conversion effectiveness. Develop and maintain a web roadmap aligned with product launches, campaigns, and business priorities. Conduct research, user testing, and competitive analysis to guide strategic decisions. Manage creative briefs, oversee content updates, and ensure quality assurance for all web assets.
Qualifications
8+ years in web strategy, e-commerce, or digital marketing roles. Proven track record improving conversion rates and site performance for high-traffic consumer websites. Strong expertise in UX, SEO, and conversion optimization. Proficiency with analytics and testing tools (Adobe Analytics, Adobe Target, GA4, or similar). Excellent project management and cross-functional collaboration skills. Experience with CMS platforms (AEM preferred) and personalization tools is a plus.
Why Gen
Gen Digital is a global leader in consumer cyber safety and trust solutions. Our iconic brands, including Norton, LifeLock, Reputation Defender, and others, protect millions of customers worldwide. We operate at the intersection of privacy, identity, and security empowering people to take control of their digital lives.
At Gen, youll have the opportunity to make a meaningful impact at scale driving growth for some of the worlds most trusted brands in cyber safety. Youll be part of a dynamic, collaborative team that embraces innovation and empowers you to deliver bold, data-driven results.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Seniority level
Seniority level
Not Applicable Employment type
Employment type
Full-time Job function
Job function
Business Development and Sales Industries
Computer and Network Security, Software Development, and IT Services and IT Consulting Referrals increase your chances of interviewing at Gen by 2x Sign in to set job alerts for Strategy Manager roles.
Phoenix, AZ $85,000.00-$106,250.00 6 days ago Director, Corporate Development and Strategy
Strategy & Operations (Senior) Manager, Commerce
Phoenix, AZ $160,000.00-$245,000.00 2 days ago Remote Executive Business Development Manager & Coach - 100% Remote
Remote Executive Business Development Manager & Coach - 100% Remote
Phoenix, AZ $90,000.00-$120,000.00 2 hours ago Phoenix, AZ $111,408.00-$189,738.00 2 months ago Associate Manager, Strategy & Operations
Phoenix, AZ $140,000.00-$224,000.00 2 days ago Phoenix, AZ $90,000.00-$120,000.00 2 hours ago Phoenix, AZ $85,000.00-$100,000.00 1 week ago Scottsdale, AZ $130,000.00-$130,000.00 1 week ago Director, Business Operations & Strategy (Marketplace Growth)
Phoenix, AZ $120,000.00-$250,000.00 1 week ago Managing Director, Strategy & Operations (Commercial/Emerging Middle Market)
Tempe, AZ $164,400.00-$285,600.00 5 days ago Phoenix, AZ $62,000.00-$103,750.00 20 hours ago Director, Strategy & Execution Managed Accounts for Individual (Retail) Investors
Phoenix, AZ $119,000.00-$264,600.00 16 hours ago Business Analyst - Claims & Encounters Processing
Phoenix, AZ $50,000.00-$60,000.00 2 days ago Phoenix, AZ $74,000.00-$86,000.00 1 week ago Business Analysts - Join our Talent Community
Director, Commercial Strategy (Early Career)
Phoenix, AZ $200,000.00-$240,000.00 1 day ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr