Vice President of Revenue

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Description

Description
Position Title: Vice President of Revenue
Classification: Full Time Exempt
Reports To : Chief Executive Officer and President
Position Summary: The Vice President of Revenue is a mission-driven, strategic leader responsible for maximizing and diversifying revenue streams that support the organization’s impact and long-term sustainability. This executive-level position oversees Tourism , Retail , Walking and Boat Tours , and Development (including membership) —working across earned income and philanthropic revenue to ensure a cohesive and growth-oriented strategy. The VP of Revenue will be a key member of the leadership team, guiding organizational priorities that align with the nonprofit’s values and mission.
Essential Functions And Responsibilities
Strategy, Vision, and Leadership:

• Develop and implement an integrated revenue strategy that aligns earned income (retail and tours) with contributed income (development/fundraising).
• Evaluate each revenue stream quarterly, providing reports and projects to implement changes and growth
• Identify innovative opportunities to grow revenue while ensuring mission fidelity and community impact.
• Partner with the CEO and executive team to align revenue operations with organizational strategy and budgeting processes. Close working relationship with Marketing, and CFOO&EVP to align financial systems.
• Develop short and long-term financial plans, analyze, and forecast to assist the CEO & President and senior staff in setting strategic priorities and implementing initiatives within revenue areas.
• Serve as a strategic thinker and a pro-active financial leader with high emotional intelligence and excellent interpersonal skills.
  

• Oversee all aspects of physical and online retail operations, including merchandising, inventory, vendor relations, pricing, and customer service.
• Leverage visitor data and retail trends to maximize profitability and mission alignment through product offerings.
  

• Lead the strategy and execution of guided tours and public-facing programs that generate revenue and deepen visitor engagement.
• Ensure tours support the organization's educational mission while meeting revenue and attendance goals.
• Periodic review of tour offerings to analyze performance and implement recommended changes to enhance mission and revenue
  

• Guide and coordinate the fundraising strategy including individual giving, major donors, grants, sponsorships, and corporate partnerships.
• Work with the AVP of Development to cultivate a strong donor base and steward key relationships with funders, members and supporters.
• Oversee capital campaigns and long-term development planning in partnership with the board and executive team.
• Align annual development plan with organizational and annual priorities
  

• Lead and mentor a multidisciplinary revenue team, fostering collaboration, innovation, and accountability.
• Serve as a liaison between revenue departments and other functional areas (e.g., finance, communications, marketing, programming).
  

• Use data to assess and improve program performance, track KPIs, and inform decision-making.
• Prepare regular revenue forecasts and reports for the CEO, board, and other stakeholders.
  

• Bachelor’s degree required; advanced degree (MBA, MPA, or similar) or 10 years of equivalent experience preferred.
• Minimum of 10 years of progressive leadership experience in for-profit and nonprofit revenue-generating roles.
• Demonstrated success in managing and growing both earned and contributed income streams.
• Deep understanding of nonprofit operations, donor cultivation, and community engagement.
• Strong financial acumen, with experience overseeing budgets and P&L statements.
• Exceptional interpersonal and leadership skills, with the ability to inspire and unify cross-functional teams.
• Passion for mission-driven work and the ability to connect revenue strategies to impact.
  

• Experience in a museum, cultural institution, visitor attraction, or similar environment.
• Familiarity with nonprofit CRM and fundraising platforms (e.g., NetSuite, Ventrata, Tessitura).
• Knowledge of retail merchandising and tourism trends in the nonprofit sector.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Finance and Sales

• Industries

  Museums, Historical Sites, and Zoos

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