Tostada Regia
Tostada Regia - Job Description
Position:
Social Media Marketing Coordinator (Part- Time)
Position Summary
The Social Media Marketing Specialist is responsible for managing and growing Tostada Regia's online presence across major platforms (Facebook, Instagram, TikTok, and others). This role focuses on building brand visibility, engaging with the community, and promoting menu items, offers, and events. The ideal candidate will be creative, community-oriented, and results-driven, with experience in social media strategy and content creation. Experience with TikTok is a plus.
Key Responsibilities
Strategy & Planning Define social media goals aligned with Tostada Regia's priorities: brand awareness, engagement, and sales growth. Research and understand target demographics, dining preferences, and content trends in Houston. Develop a monthly content calendar to highlight promotions, events, and seasonal items. Content Creation
Produce engaging photo and video content featuring menu highlights, behind-the-scenes stories, customer experiences, and restaurant culture. Stay current with social media trends and adapt content to remain relevant and creative. Share customer testimonials and encourage user-generated content to strengthen brand trust. Showcase Tostada Regia's values, personality, and story through authentic storytelling. Engagement & Community Building
Actively engage with followers by responding to comments, messages, and reviews. Foster community interaction through polls, Q&A sessions, contests, and giveaways. Highlight special events, promotions, and holidays with timely posts. Build strong online connections with customers by featuring user-generated content. Influencer & Partnership Collaboration
Partner with local influencers, bloggers, and community organizations to extend brand reach. Coordinate collaborations, joint promotions, or local events to expand visibility. Promotions & Advertising
Execute campaigns that highlight special offers, seasonal dishes, and events. Utilize paid advertising tools (Meta Ads, TikTok Ads, etc.) for targeted marketing in Houston. Offer exclusive deals and promotions to drive both in-store visits and online orders. Analytics & Improvement
Monitor analytics across all social platforms to measure engagement, follower growth, and conversions. Report monthly on performance and recommend improvements. Identify successful content strategies and replicate best practices. Requirements
Proven experience in social media management, marketing, or digital communications. Strong creativity and video/photo editing skills. Knowledge of Houston food culture and current social media trends. Excellent communication skills in English; Spanish is a plus. Ability to manage multiple platforms simultaneously. Experience with TikTok and short-form video creation is a strong plus. Flexible schedule to support restaurant events, campaigns, and promotions. Tostada Regia Standards
Represent Tostada Regia's culture, values, and hospitality at all times. Maintain a professional, positive, and community-focused brand image. Follow company policies and uphold respectful communication across all platforms.
Position:
Social Media Marketing Coordinator (Part- Time)
Position Summary
The Social Media Marketing Specialist is responsible for managing and growing Tostada Regia's online presence across major platforms (Facebook, Instagram, TikTok, and others). This role focuses on building brand visibility, engaging with the community, and promoting menu items, offers, and events. The ideal candidate will be creative, community-oriented, and results-driven, with experience in social media strategy and content creation. Experience with TikTok is a plus.
Key Responsibilities
Strategy & Planning Define social media goals aligned with Tostada Regia's priorities: brand awareness, engagement, and sales growth. Research and understand target demographics, dining preferences, and content trends in Houston. Develop a monthly content calendar to highlight promotions, events, and seasonal items. Content Creation
Produce engaging photo and video content featuring menu highlights, behind-the-scenes stories, customer experiences, and restaurant culture. Stay current with social media trends and adapt content to remain relevant and creative. Share customer testimonials and encourage user-generated content to strengthen brand trust. Showcase Tostada Regia's values, personality, and story through authentic storytelling. Engagement & Community Building
Actively engage with followers by responding to comments, messages, and reviews. Foster community interaction through polls, Q&A sessions, contests, and giveaways. Highlight special events, promotions, and holidays with timely posts. Build strong online connections with customers by featuring user-generated content. Influencer & Partnership Collaboration
Partner with local influencers, bloggers, and community organizations to extend brand reach. Coordinate collaborations, joint promotions, or local events to expand visibility. Promotions & Advertising
Execute campaigns that highlight special offers, seasonal dishes, and events. Utilize paid advertising tools (Meta Ads, TikTok Ads, etc.) for targeted marketing in Houston. Offer exclusive deals and promotions to drive both in-store visits and online orders. Analytics & Improvement
Monitor analytics across all social platforms to measure engagement, follower growth, and conversions. Report monthly on performance and recommend improvements. Identify successful content strategies and replicate best practices. Requirements
Proven experience in social media management, marketing, or digital communications. Strong creativity and video/photo editing skills. Knowledge of Houston food culture and current social media trends. Excellent communication skills in English; Spanish is a plus. Ability to manage multiple platforms simultaneously. Experience with TikTok and short-form video creation is a strong plus. Flexible schedule to support restaurant events, campaigns, and promotions. Tostada Regia Standards
Represent Tostada Regia's culture, values, and hospitality at all times. Maintain a professional, positive, and community-focused brand image. Follow company policies and uphold respectful communication across all platforms.