The People Brand
Overview
Were looking for an experienced and visionary
Head of Brand Marketing
to lead the next chapter of a purpose-driven lifestyle brand. This is a high-impact leadership role responsible for shaping and executing brand strategy across all consumer touchpoints. The ideal candidate is equal parts strategic thinker, creative storyteller, and inspiring leadersomeone who can translate brand purpose into compelling campaigns that drive awareness, engagement, and growth. Key Responsibilities Brand Strategy & Leadership : Define and guide the overall brand direction, ensuring consistency and clarity across digital, social, retail, wholesale, and experiential channels. Campaign Development : Lead the concepting and execution of integrated seasonal campaigns that support product launches and business priorities. Creative Vision : Partner with internal and external creative resources to maintain and evolve the brands visual identity and voice. Team Leadership : Manage and inspire a small but high-performing brand team, fostering collaboration, accountability, and innovation. Cross-Functional Partnership : Work closely with Product, Sales, eCommerce, and Executive leadership to align storytelling with the customer journey. Consumer Insights & Trends : Use data and research to inform positioning, identify opportunities, and keep the brand culturally relevant. Agency & Partner Management : Oversee relationships with agencies, freelancers, and production partners to deliver world-class creative output. Content & Social : Drive the development of engaging content across digital and social platforms to deepen community connection and expand reach. Budget & Performance : Own the brand marketing budget, track KPIs, and report on brand health metrics. Qualifications 8+ years of progressive experience in brand marketing, including at least 3 years in a leadership capacity. Strong background working with lifestyle, footwear, apparel, or consumer brands preferred. Demonstrated success leading integrated campaigns from idea through execution. Deep understanding of digital, social, and emerging media platforms. Proven ability to manage and mentor creative teams. Collaborative, agile, and highly communicative. Passion for creativity, storytelling, and building purpose-driven brands.
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Head of Brand Marketing
to lead the next chapter of a purpose-driven lifestyle brand. This is a high-impact leadership role responsible for shaping and executing brand strategy across all consumer touchpoints. The ideal candidate is equal parts strategic thinker, creative storyteller, and inspiring leadersomeone who can translate brand purpose into compelling campaigns that drive awareness, engagement, and growth. Key Responsibilities Brand Strategy & Leadership : Define and guide the overall brand direction, ensuring consistency and clarity across digital, social, retail, wholesale, and experiential channels. Campaign Development : Lead the concepting and execution of integrated seasonal campaigns that support product launches and business priorities. Creative Vision : Partner with internal and external creative resources to maintain and evolve the brands visual identity and voice. Team Leadership : Manage and inspire a small but high-performing brand team, fostering collaboration, accountability, and innovation. Cross-Functional Partnership : Work closely with Product, Sales, eCommerce, and Executive leadership to align storytelling with the customer journey. Consumer Insights & Trends : Use data and research to inform positioning, identify opportunities, and keep the brand culturally relevant. Agency & Partner Management : Oversee relationships with agencies, freelancers, and production partners to deliver world-class creative output. Content & Social : Drive the development of engaging content across digital and social platforms to deepen community connection and expand reach. Budget & Performance : Own the brand marketing budget, track KPIs, and report on brand health metrics. Qualifications 8+ years of progressive experience in brand marketing, including at least 3 years in a leadership capacity. Strong background working with lifestyle, footwear, apparel, or consumer brands preferred. Demonstrated success leading integrated campaigns from idea through execution. Deep understanding of digital, social, and emerging media platforms. Proven ability to manage and mentor creative teams. Collaborative, agile, and highly communicative. Passion for creativity, storytelling, and building purpose-driven brands.
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