Pws
Marketing Manager, George Street Playhouse, New Brunswick, NJ
Pws, New Brunswick, New Jersey, us, 08933
The Marketing Manager is responsible for planning, producing, and executing marketing initiatives that promote George Street Playhouse’s productions, programs, and events to achieve earned revenue goals. This position requires a hands-on marketer with strong skills in social media, content creation, and digital communications. The role works closely with the Sales & Audience Development Manager, Patron Services Manager, and other departments to ensure cohesive branding and audience engagement across all channels.
Marketing & Communications
Implement marketing strategies for mainstage productions, education programs, and organizational initiatives.
Maintain a department calendar for marketing activities, ensuring deadlines and launch dates are met.
Assist in coordinating with external vendors for design, photography, PR, and advertising needs.
Digital Marketing & Social Media
Manage organizational social media accounts (Instagram, Facebook, YouTube).
Create and publish content, including graphics and short-form videos, using Adobe Creative Suite and Canva.
Support paid social campaigns in coordination with external vendors or internal guidance.
Email Marketing & Website Management
Build and distribute email campaigns for productions, announcements, and patron engagement.
Segment email lists and track campaign metrics.
Maintain website content in TNEW and SHOWTIME CMS; ensure accuracy and timeliness of production information. Creative Asset Development
Design and produce marketing materials, including direct mail,, lobby displays, digital graphics, and programs, and other collateral.
Create, edit and repurpose video content for use on digital platforms.
Ensure all materials adhere to brand standards.
Collaboration & Coordination
Work with the Sales & Audience Development Manager and Director of Advancement to align sales and fundraising campaign messaging, timing, and audience..
Support cross-departmental marketing needs for Education, Development, and Patron Services. Reporting & Budget Tracking
Track performance of social, email, and digital campaigns; provide regular reports to leadership as needed.
Process invoices, manage purchase orders, and maintain accurate department budget records. Event Support
Provide on-site marketing support and content capture for select performances and special events, including some evenings and weekends.
2–3 years of professional marketing experience, preferably in performing arts, entertainment, or a related field.
Strong knowledge of social media platforms and digital marketing best practices.
Fluency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro or Rush) and Canva.
Basic video editing skills for short-form content.
Experience with email marketing tools and website content management systems.
Strong writing skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment. The standard office schedule is Monday - Friday, 10:00 AM - 6:00 PM. Evening and weekend hours are required for events, performances, and special activities. Regular attendance is expected at: - All company “Meet and Greet” events - Dress rehearsal or one preview performance of each production - Opening Night activities and major fundraising events
#J-18808-Ljbffr
Implement marketing strategies for mainstage productions, education programs, and organizational initiatives.
Maintain a department calendar for marketing activities, ensuring deadlines and launch dates are met.
Assist in coordinating with external vendors for design, photography, PR, and advertising needs.
Digital Marketing & Social Media
Manage organizational social media accounts (Instagram, Facebook, YouTube).
Create and publish content, including graphics and short-form videos, using Adobe Creative Suite and Canva.
Support paid social campaigns in coordination with external vendors or internal guidance.
Email Marketing & Website Management
Build and distribute email campaigns for productions, announcements, and patron engagement.
Segment email lists and track campaign metrics.
Maintain website content in TNEW and SHOWTIME CMS; ensure accuracy and timeliness of production information. Creative Asset Development
Design and produce marketing materials, including direct mail,, lobby displays, digital graphics, and programs, and other collateral.
Create, edit and repurpose video content for use on digital platforms.
Ensure all materials adhere to brand standards.
Collaboration & Coordination
Work with the Sales & Audience Development Manager and Director of Advancement to align sales and fundraising campaign messaging, timing, and audience..
Support cross-departmental marketing needs for Education, Development, and Patron Services. Reporting & Budget Tracking
Track performance of social, email, and digital campaigns; provide regular reports to leadership as needed.
Process invoices, manage purchase orders, and maintain accurate department budget records. Event Support
Provide on-site marketing support and content capture for select performances and special events, including some evenings and weekends.
2–3 years of professional marketing experience, preferably in performing arts, entertainment, or a related field.
Strong knowledge of social media platforms and digital marketing best practices.
Fluency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro or Rush) and Canva.
Basic video editing skills for short-form content.
Experience with email marketing tools and website content management systems.
Strong writing skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment. The standard office schedule is Monday - Friday, 10:00 AM - 6:00 PM. Evening and weekend hours are required for events, performances, and special activities. Regular attendance is expected at: - All company “Meet and Greet” events - Dress rehearsal or one preview performance of each production - Opening Night activities and major fundraising events
#J-18808-Ljbffr