Director , Marketing Technology

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Director of Marketing Technology Hybrid | Bellevue, Washington Salary: $135,000–$160,000

Our client is experiencing rapid growth and is seeking a Director of Marketing Technology to architect and lead a modern, scalable martech ecosystem. This hybrid role will own the strategic roadmap, integrations, and implementation of platforms that power data-driven, connected digital experiences across the enterprise.

Primary Function Lead the vision, strategy, and architecture of the marketing technology stack, enabling seamless data flow, platform interoperability, and high-impact digital marketing capabilities. Drive an integrated, member-centric ecosystem that fuels acquisition, engagement, and lifetime value.

Key Responsibilities

• Define and execute the martech vision and multi-year roadmap, ensuring a scalable architecture and seamless customer data connectivity across platforms.
• Serve as the marketing technology voice in data governance, championing a member-centric approach.
• Translate business needs into user stories and epics for IT product delivery teams; guide integration and optimization of martech platforms across all digital touchpoints.
• Align stakeholders across Marketing, Product, Engineering, and Analytics to accelerate digital marketing transformation.
• Partner with marketing, membership, and digital experience leaders to connect eCommerce, digital experience, and acquisition strategies.
• Use data and insights to inform business strategy, improve marketing efficiency, reduce acquisition costs, and drive customer lifetime value.
• Own product and platform strategy for martech and adtech, ensuring alignment with enterprise digital transformation and technical architecture.
• Build and manage a prioritized platform roadmap focused on scalable innovation, real-time marketing capabilities, and superior member experiences.
• Scale and optimize campaigns through best-in-class tools for campaign management, personalization, CDP, DAM, and performance measurement.
• Establish KPIs, track platform and marketing performance, and continuously refine strategy based on data-driven insights.
• Identify and evaluate emerging Martech/AdTech technologies; advise on architectural evolution to keep the ecosystem modern, scalable, and competitive.
• Lead cross-functional partnerships with IT, Marketing, Product, Operations, and external vendors to ensure cohesive implementation, data flow, and platform integration.
• Cultivate strong relationships with technology providers to expand capabilities and maximize ROI.
• Contribute to a positive, collaborative team culture aligned to the organization’s vision, mission, and values.

Supervisory Responsibilities

• This role does not have direct reports.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 8+ years in technology within Adobe or Salesforce ecosystems with customer-facing responsibilities.
• 6+ years in management, including 3+ years at a senior leadership level.

Preferred Qualifications

• Master’s degree in Marketing, Business, or related field.

Certificates/Licenses

• None required.

Knowledge, Skills, and Abilities

• Deep expertise with Adobe Experience Platform, Salesforce CRM, and Salesforce Marketing Cloud, with a focus on integrations that create unified profiles and personalized experiences.
• Strong understanding of Customer Data Platforms (CDP) and journey orchestration best practices.
• Proven ability to leverage martech features for lead nurturing, qualification, and optimization.
• Experience building and optimizing first-party data–driven lead lifecycles from engagement through acquisition.
• Demonstrated success driving change and solving complex, cross-functional problems.
• Broad knowledge of leading-edge product, technology, and marketing practices.
• Experience designing and deploying martech solutions across multiple business units or teams.
• Strong grasp of the Scaled Agile Framework (SAFe) and collaboration with product teams to deliver measurable outcomes.
• Excellent leadership, communication, and stakeholder management skills, including executive engagement.
• Track record of continuously delivering features and capabilities aligned to strategic business goals.
• Bias for innovation and continuous improvement.

Compensation

• Salary range: $135,000–$160,000, commensurate with experience.

Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.