Insight Global
Remote Email Campaign Analyst (Braze)
Insight Global, Chicago, Illinois, United States, 60290
Job Description
This team currently has a need for someone who understands how to leverage Braze capabilities. This Email Campaign Analyst will help set up the email campaigns. They will:
Select a subset of the database best suited for the targeted type of communication.
Set up that subset of targeted audience.
After setting up the audience, there are steps to ensure the criteria was input correctly, identifiers categorized correctly in the campaign,
Test the campaign (A/B Testing)
After they send the email campaign out, they will measure the performance (performance is measured by open rates, click rates, any customer taking action they wanted them to take).
This is 80% execution, 20% strategy
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements -3-5 years of experience as a Campaign analyst working on email campaigns -Fast paced, heavy volume, large enterprise environment -Experience with audience selection within the Braze platform -Familiar with Adobe Analytics or Google Analytics to track campaigns -Experience working closely with stakeholders to ensure alignment with objectives of campaigns -Give suggestions of best audience based on past campaigns. -Create reports from scratch in Tableau or Power BI -Intermediate with Excel (vlookups) -Experience setting up A/B testing or leveraging AI capabilities in Braze Travel industry Loyalty program Lifecycle marketing Any Braze certifications SQL Tableau or Power BI null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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Set up that subset of targeted audience.
After setting up the audience, there are steps to ensure the criteria was input correctly, identifiers categorized correctly in the campaign,
Test the campaign (A/B Testing)
After they send the email campaign out, they will measure the performance (performance is measured by open rates, click rates, any customer taking action they wanted them to take).
This is 80% execution, 20% strategy
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements -3-5 years of experience as a Campaign analyst working on email campaigns -Fast paced, heavy volume, large enterprise environment -Experience with audience selection within the Braze platform -Familiar with Adobe Analytics or Google Analytics to track campaigns -Experience working closely with stakeholders to ensure alignment with objectives of campaigns -Give suggestions of best audience based on past campaigns. -Create reports from scratch in Tableau or Power BI -Intermediate with Excel (vlookups) -Experience setting up A/B testing or leveraging AI capabilities in Braze Travel industry Loyalty program Lifecycle marketing Any Braze certifications SQL Tableau or Power BI null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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