Communications Strategist Lead

Job Description Description: Why Pavone Group? At Pavone Group, we’re more than just a marketing agency. We’re a collective of creative brands driven by a single purpose: forging meaningful connections that fuel brand growth. Our work spans sectors such as food & beverage, healthcare, and lifestyle, shaping culture and commerce. We champion bold ideas, strategic ingenuity, and a people-first culture where collaboration, growth, and creativity thrive. Join us to become part of a team that values your voice, invests in your growth, and celebrates wins both big and small. If you’re a strategic thinker with leadership and storytelling skills, ready to influence consumer journeys and team development, this is your moment. About the Role This is a mid-to-senior level leadership role where you will: Shape integrated, omni-channel communication strategies aligned with brand goals. Mentor and manage a Public Relations Strategist, fostering their professional growth. Ensure consistency and insight across media, creative, account, and strategy stakeholders. Bring the shopper’s voice alive through consumer-first planning, compelling narratives, and data-driven campaign analysis. What You’ll Do Translate brand and business objectives into integrated, omni-channel communication strategies. Develop channel-agnostic consumer journey maps from awareness to purchase. Manage, coach, and develop the Public Relations Strategist, providing guidance and mentorship. Collaborate with media, creative, and account teams to align strategies with client goals and consumer behaviors. Use tools like Nielsen, IRI, and Numerator to uncover category, brand, and shopper trends. Leverage first- and third-party data to identify actionable insights and growth opportunities. Turn complex data into clear, compelling narratives to guide strategy and creative briefing. Contribute to brainstorms and creative evaluations to ensure alignment and consistency across touchpoints. Interpret campaign performance data, create wrap-up reports, and recommend optimizations. Partner with third-party shopper media vendors to plan and execute shopper campaigns. Requirements: 5–7 years in communications strategy, media planning, or integrated marketing, including at least 2 years in management or mentorship roles. Deep understanding of the shopper journey, omni-channel touchpoints, and consumer behavior. Advanced analytic skills with tools like Nielsen, IRI, and Numerator. Proven ability to translate data into strategic insights. Strong written and verbal communication skills. Experience coaching and mentoring junior team members. Ability to thrive in fast-paced, collaborative environments. Highly proactive, detail-oriented, and purpose-driven. Additional Details Travel: Up to ~15%. Hybrid Work Model: In-office on Monday, Wednesday, Thursday; remote on Tuesday and Friday at Harrisburg, Philadelphia, or Atlanta locations. Equal Opportunity Employer Pavone Group celebrates diversity and is committed to creating an inclusive environment. We do not discriminate based on race, color, religion, sex, age, disability, sexual orientation, gender identity, veteran status, or any other protected status.

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