NCYBER
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App Marketing and UX/UI Specialist
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NCYBER 1 day ago Be among the first 25 applicants Join to apply for the
App Marketing and UX/UI Specialist
role at
NCYBER We are seeking a highly skilled and experienced App Marketing and UX/UI Specialist to join our team. The ideal candidate will be responsible for promoting our mobile apps through strategic Google Ads campaigns and engaging social media initiatives, while also contributing to the app's user experience and user interface design. This role requires a proven track record of success in driving app downloads, user engagement, and customer loyalty, coupled with a strong understanding of UX/UI principles.
Google Ads Management
Develop, execute, and manage comprehensive Google Ads campaigns specifically for app promotion, including App Campaigns, Search, Display, and Video campaigns. Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaigns for maximum reach and effectiveness. Write compelling ad copy and headlines that align with brand voice and drive user action. Monitor campaign performance, analyze key metrics and make data-driven adjustments to optimize for a higher return on investment (ROI). Implement A/B testing on ad creatives, copy, and landing pages to continuously improve performance. Manage and allocate budgets effectively across various campaigns to achieve business objectives.
Social Media Campaign Management
Create and implement creative social media marketing strategies to promote our apps across platforms like Facebook, Instagram, and Twitter. Develop a content calendar and curate original, high-quality content (e.g., images, videos, posts) that resonates with our target audience. Manage social media accounts, monitor engagement, and respond to comments and messages to build a strong online community. Plan and execute paid social media advertising campaigns to drive app installs and user acquisition. Track and analyze social media metrics to measure campaign success and identify trends.
UX/UI Design & Strategy
Collaborate with the development and design teams to improve the app's user experience (UX) and user interface (UI). Conduct user research, including surveys, interviews, and usability testing, to gather insights and identify pain points. Create wireframes, prototypes, and user flows to design intuitive and user-friendly features. Ensure a cohesive and consistent user experience from marketing materials and ads all the way through to the in-app experience. Stay up-to-date with the latest UX/UI trends, tools, and best practices. Proven experience in managing Google Ads campaigns, with a specific focus on App Campaigns. Demonstrable experience creating and executing successful social media campaigns. Strong understanding of UX/UI principles and the ability to apply them to improve app design. Proficiency with marketing analytics and data analysis tools, such as Google Analytics, Google Ads Manager, and social media platform analytics. Copywriting and communication skills, with a keen eye for detail. Ability to think creatively and strategically, and to work both independently and as part of a team. Strong organizational skills.
Nice to Have
Bachelor's of Science in IT-related field of study. 2+ years of experience developing in a professional environment. Any cloud certifications (AWS or Azure preferred). Familiarity with DevOps tooling (for example, Jenkins, Salt, Gitlab).
Our Benefits
401(k) match of 6% with immediate vesting Highly subsidized Health, Dental, and Vision Insurance Legal Resources Plan Flexible Time Off (FTO) 11 Federal Holidays Life Insurance, Short and Long-term Disability coverage paid for by the company
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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App Marketing and UX/UI Specialist
role at
NCYBER 1 day ago Be among the first 25 applicants Join to apply for the
App Marketing and UX/UI Specialist
role at
NCYBER We are seeking a highly skilled and experienced App Marketing and UX/UI Specialist to join our team. The ideal candidate will be responsible for promoting our mobile apps through strategic Google Ads campaigns and engaging social media initiatives, while also contributing to the app's user experience and user interface design. This role requires a proven track record of success in driving app downloads, user engagement, and customer loyalty, coupled with a strong understanding of UX/UI principles.
Google Ads Management
Develop, execute, and manage comprehensive Google Ads campaigns specifically for app promotion, including App Campaigns, Search, Display, and Video campaigns. Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaigns for maximum reach and effectiveness. Write compelling ad copy and headlines that align with brand voice and drive user action. Monitor campaign performance, analyze key metrics and make data-driven adjustments to optimize for a higher return on investment (ROI). Implement A/B testing on ad creatives, copy, and landing pages to continuously improve performance. Manage and allocate budgets effectively across various campaigns to achieve business objectives.
Social Media Campaign Management
Create and implement creative social media marketing strategies to promote our apps across platforms like Facebook, Instagram, and Twitter. Develop a content calendar and curate original, high-quality content (e.g., images, videos, posts) that resonates with our target audience. Manage social media accounts, monitor engagement, and respond to comments and messages to build a strong online community. Plan and execute paid social media advertising campaigns to drive app installs and user acquisition. Track and analyze social media metrics to measure campaign success and identify trends.
UX/UI Design & Strategy
Collaborate with the development and design teams to improve the app's user experience (UX) and user interface (UI). Conduct user research, including surveys, interviews, and usability testing, to gather insights and identify pain points. Create wireframes, prototypes, and user flows to design intuitive and user-friendly features. Ensure a cohesive and consistent user experience from marketing materials and ads all the way through to the in-app experience. Stay up-to-date with the latest UX/UI trends, tools, and best practices. Proven experience in managing Google Ads campaigns, with a specific focus on App Campaigns. Demonstrable experience creating and executing successful social media campaigns. Strong understanding of UX/UI principles and the ability to apply them to improve app design. Proficiency with marketing analytics and data analysis tools, such as Google Analytics, Google Ads Manager, and social media platform analytics. Copywriting and communication skills, with a keen eye for detail. Ability to think creatively and strategically, and to work both independently and as part of a team. Strong organizational skills.
Nice to Have
Bachelor's of Science in IT-related field of study. 2+ years of experience developing in a professional environment. Any cloud certifications (AWS or Azure preferred). Familiarity with DevOps tooling (for example, Jenkins, Salt, Gitlab).
Our Benefits
401(k) match of 6% with immediate vesting Highly subsidized Health, Dental, and Vision Insurance Legal Resources Plan Flexible Time Off (FTO) 11 Federal Holidays Life Insurance, Short and Long-term Disability coverage paid for by the company
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at NCYBER by 2x Get notified about new Marketing Specialist jobs in
Columbia, MD . LN Concerts, Part Time Regional Marketing Assistant
Washington DC-Baltimore Area $50,000.00-$50,000.00 6 days ago Washington, DC $86,000.00-$154,700.00 2 weeks ago Regional Marketing Specialist - Arlington, VA
Hanover, MD $50,000.00-$55,000.00 1 week ago Washington, DC $52,000.00-$57,000.00 3 days ago Baltimore, MD $109,847.11-$151,039.78 2 weeks ago Arlington, VA $45,000.00-$57,000.00 4 days ago Entry Level Marketing - Flexible Schedule/ Immediate Start
Don't See the Perfect Job Role? Apply Here!
Washington, DC $80,000.00-$90,000.00 2 weeks ago Columbia, MD $75,000.00-$85,000.00 4 days ago Washington, DC $52,000.00-$57,000.00 2 days ago Timonium, MD $45,000.00-$55,000.00 3 weeks ago Marketing and Growth Internship for Tech Startup
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Washington, DC $99,000.00-$110,000.00 2 days ago Washington DC-Baltimore Area $65,000.00-$85,000.00 2 weeks ago Washington, DC $75,000.00-$90,000.00 1 month ago Washington, DC $55,000.00-$60,000.00 1 day ago Washington, DC $67,000.00-$72,000.00 4 days ago Washington, DC $66,000.00-$70,000.00 3 days ago Recruitment Marketing Specialist, Content and Website
Linthicum Heights, MD $62,940.00-$88,129.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr