Allspring Global Investments
Senior Digital Marketing Specialist
Allspring Global Investments, Charlotte, North Carolina, United States, 28245
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Senior Digital Marketing Specialist
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Senior Digital Marketing Specialist
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Allspring Global Investments Get AI-powered advice on this job and more exclusive features. Company
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments. Elevate Your Career
Work where your ideas have impact
Company
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. Its also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring is looking for a dynamic and visionary Senior Digital Marketing Strategist to lead the charge in transforming our digital marketing efforts. Leveraging modern technologies and data driven insights to create personalized, omnichannel experiences that resonate with our target audiences in the online and sales channels. Your expertise will help us stay ahead in the competitive financial services landscape, driving engagement, lead generation, and revenue growth.
We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week.
Location(s): Charlotte, NC, or Milwaukee, WI
Responsibilities
Strategy Development: Collaborate with channel marketing, sales, and the platform team to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. Campaign Execution: Partner with channel marketing and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. Experimentation: Lead A/B testing and experimentation using advance tools and artificial intelligence. Optimize marketing efforts to improve conversion rates and enhance customer experiences. Digital segmentation: Enhance segmentation strategies using marketing data to identify, target, and engage high-value audience segments. Apply lead scoring to prioritize high-quality leads. SEO and SEM Optimization: Implement SEO and SEM strategies to improve organic search rankings, increase website traffic, and boost overall visibility in search engine results pages (SERPs). Analytics and Reporting: Monitor key performance indicators (KPIs) and utilize data analytics tools to track campaign performance. Generate actionable insights and provide regular reports to stakeholders. Team Collaboration: Collaborate cross-functionally with internal teams, including marketing, sales, product, and ET, to align digital marketing efforts with overall business objectives and ensure seamless integration across channels. Stay Current: Keep up to date with emerging digital marketing trends, tools, and technologies. Apply this knowledge to continuously enhance our marketing capabilities.
CANDIDATE
If you are a strategic thinker with a passion for digital marketing and ready to raise the bar, we would love to hear from you.
Required Qualifications
Experience: Minimum of 5 years of experience in digital marketing roles, with a focus on strategy development, campaign management, and performance optimization, preferably in financial services industry. Education: Bachelors degree in marketing, business administration, communications, or related field. Additional certifications in digital marketing or related disciplines are a plus. Digital marketing expertise: Strong understanding of digital marketing channels including email, social media, search engine marketing, and content marketing.
Preferred Qualifications
Strategic Thinker: Strong strategic mindset with the ability to analyze complex data, identify trends, and translate insights into actionable strategies and recommendations. Technical Proficiency: Proficient in using digital marketing tools and platforms, including but not limited to customer data platforms (CDP), marketing automation platforms (MAP), personalization technologies, artificial intelligence (AI), and content management systems (CMS). Innovation: Proven track record of innovative thinking and creative problem-solving, with the ability to introduce new ideas, methodologies, or approaches to digital marketing strategies and campaigns. Analytical Skills: Excellent analytical and problem-solving skills, with a keen attention to detail and the ability to interpret data to drive informed decision-making. Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively convey ideas, present findings, and collaborate with internal and external stakeholders. Adaptability: Demonstrated ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach to managing competing priorities and deadlines. Team Leadership: Previous experience leading cross-functional teams and fostering a collaborative and results-driven work environment is preferred.
Base Pay Range: $130,000 - $160,000
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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Mid-Senior level Employment type
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Senior Digital Marketing Specialist
role at
Allspring Global Investments 3 days ago Be among the first 25 applicants Join to apply for the
Senior Digital Marketing Specialist
role at
Allspring Global Investments Get AI-powered advice on this job and more exclusive features. Company
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments. Elevate Your Career
Work where your ideas have impact
Company
Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. Its also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring is looking for a dynamic and visionary Senior Digital Marketing Strategist to lead the charge in transforming our digital marketing efforts. Leveraging modern technologies and data driven insights to create personalized, omnichannel experiences that resonate with our target audiences in the online and sales channels. Your expertise will help us stay ahead in the competitive financial services landscape, driving engagement, lead generation, and revenue growth.
We currently operate in a hybrid working model, whereby you will be required to work in-office 3 days a week.
Location(s): Charlotte, NC, or Milwaukee, WI
Responsibilities
Strategy Development: Collaborate with channel marketing, sales, and the platform team to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. Campaign Execution: Partner with channel marketing and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. Experimentation: Lead A/B testing and experimentation using advance tools and artificial intelligence. Optimize marketing efforts to improve conversion rates and enhance customer experiences. Digital segmentation: Enhance segmentation strategies using marketing data to identify, target, and engage high-value audience segments. Apply lead scoring to prioritize high-quality leads. SEO and SEM Optimization: Implement SEO and SEM strategies to improve organic search rankings, increase website traffic, and boost overall visibility in search engine results pages (SERPs). Analytics and Reporting: Monitor key performance indicators (KPIs) and utilize data analytics tools to track campaign performance. Generate actionable insights and provide regular reports to stakeholders. Team Collaboration: Collaborate cross-functionally with internal teams, including marketing, sales, product, and ET, to align digital marketing efforts with overall business objectives and ensure seamless integration across channels. Stay Current: Keep up to date with emerging digital marketing trends, tools, and technologies. Apply this knowledge to continuously enhance our marketing capabilities.
CANDIDATE
If you are a strategic thinker with a passion for digital marketing and ready to raise the bar, we would love to hear from you.
Required Qualifications
Experience: Minimum of 5 years of experience in digital marketing roles, with a focus on strategy development, campaign management, and performance optimization, preferably in financial services industry. Education: Bachelors degree in marketing, business administration, communications, or related field. Additional certifications in digital marketing or related disciplines are a plus. Digital marketing expertise: Strong understanding of digital marketing channels including email, social media, search engine marketing, and content marketing.
Preferred Qualifications
Strategic Thinker: Strong strategic mindset with the ability to analyze complex data, identify trends, and translate insights into actionable strategies and recommendations. Technical Proficiency: Proficient in using digital marketing tools and platforms, including but not limited to customer data platforms (CDP), marketing automation platforms (MAP), personalization technologies, artificial intelligence (AI), and content management systems (CMS). Innovation: Proven track record of innovative thinking and creative problem-solving, with the ability to introduce new ideas, methodologies, or approaches to digital marketing strategies and campaigns. Analytical Skills: Excellent analytical and problem-solving skills, with a keen attention to detail and the ability to interpret data to drive informed decision-making. Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively convey ideas, present findings, and collaborate with internal and external stakeholders. Adaptability: Demonstrated ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach to managing competing priorities and deadlines. Team Leadership: Previous experience leading cross-functional teams and fostering a collaborative and results-driven work environment is preferred.
Base Pay Range: $130,000 - $160,000
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Referrals increase your chances of interviewing at Allspring Global Investments by 2x Sign in to set job alerts for Digital Marketing Specialist roles.
Ecommerce and Digital Marketing Specialist
Charlotte, NC $60,000.00-$60,000.00 5 days ago Charlotte, NC $48,000.00-$50,000.00 2 weeks ago Manager, Local Marketing & Merchandising
Charlotte, NC $55,000.00-$60,000.00 1 week ago Charlotte, NC $58,000.00-$72,000.00 1 week ago Digital Marketing and Activation Specialist
Digital Marketing Specialist - Research and Leads
Charlotte, NC $40,000.00-$50,000.00 36 minutes ago Digital Marketing and Activation Specialist
Field Marketing Specialist (5- month Contract)
Charlotte, NC $75,000.00-$85,000.00 3 weeks ago Charlotte - Marketing & Industry Teams Coordinator
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr