Branch Metrics
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We’re hiring a Director of Growth and Acquisition to help us drive scalable, efficient growth across our go-to-market funnel. This role sits within our Global Revenue Operations Organization, and is a key leader on our Growth Initiatives Team, focused on refining how we instrument, score, track, route quality leads — especially across high-priority segments.
You won’t be responsible for just running campaigns — you’ll own the infrastructure and insights that fuel them. From source attribution to routing logic to persona-based nurture flows, you’ll build scalable systems that help teams engage buyers faster and more effectively. You’ll work cross-functionally with Marketing, SDRs, PMM, and Sales to launch targeted programs that spark urgency and equip sellers with what they need to close with confidence. If you're energized by designing better systems, running meaningful experiments, and partnering across teams to drive growth — this role is for you.
This role is for one job posting that is open to hire on hybrid basis in New York City, NY, Austin, TX, or Mountain View, CA. This position is also open to hire on a remote basis in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, Illinois.
As our Director, Growth and Acquisition
, you’ll get to:
Own and evolve our mid-funnel strategy from lead to opportunity — across PLG, Inbound, and SLG Outbound. Improve source tracking, attribution, and lead gen systems to ensure qualified interest is captured and acted on quickly Define & refine lead scoring rules in partnership with GTM Operations & BizOps Build scalable testing environment, including frameworks, and reporting for experimentation Support campaign toolkits and enablement materials for SDR and Sales use Identify funnel drop-offs and run programs to improve conversion and speed-to-lead Own funnel reporting and dashboards — delivering insights that help teams prioritize & act Establish tight feedback loops with field teams to continually refine messaging, tactics, and routing logic You’ll be a good fit if you have:
6+ years of experience in demand / lead generation, revenue operations, or growth marketing. Deep understanding of B2B funnel dynamics and growth levers across PLG and sales-led motions. Experience managing lead flow, routing logic, and attribution modeling in CRM and MAP systems. Strong analytical mindset with fluency funnel dashboards, cohort analysis, and experimentation frameworks. Proven ability to lead cross-functional initiatives across Mktg, Sales, & Ops teams. Strong communicator who brings clarity to ambiguity and drives alignment around shared metrics. Track record of improving conversion rates, lead velocity, and pipeline readiness. Nice to haves:
Experience in a product-led or hybrid GTM model. Familiarity with SFDC, Marketo, Demandbase, LeanData along with all Ad Platforms Proficiency with testing methodologies such as A/B, multivariate, and cohort-based analysis. Background in mobile-first, martech, or analytics-focused SaaS companies. Exposure to performance marketing or mobile user acquisition programs is a plus. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY, Mountain View, CA, Seattle, WA, Los Angeles, CA, Austin, TX, Denver, CO and Chicago, IL is $200,000 - $215,000. Please note that this information is provided for those hired in the aforementioned locations only. Compensation for candidates outside of these locations will be based on the candidate’s specific work location.Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. If based in Austin, TX, Mountain View, CA or New York City, NY this role will be based at our offices and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. If based in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, IL, this role will be 100% remote. This role is not eligible for remote work in any other location. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect throughyour application, and how we use, share, delete, and retain that information as part of our recruitment and employmentefforts, please see ourHR Privacy Policy .
Create a Job Alert Interested in building your career at Branch Metrics? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Will you now or in the future require visa support in order to work for Branch? * Select... Have you ever worked at Branch as full time employee or contractor? * Select... How did you hear about this job? * Select... At Branch we value inclusivity, please share your pronouns so we can address you properly. The disclosure of personal pronouns will not impact the candidacy of an applicant. Participation is fully voluntary. Select... For US applicants: Many roles at Branch are only available to be hired in specific states. In which state do you currently reside? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Branch Metrics’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
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, you’ll get to:
Own and evolve our mid-funnel strategy from lead to opportunity — across PLG, Inbound, and SLG Outbound. Improve source tracking, attribution, and lead gen systems to ensure qualified interest is captured and acted on quickly Define & refine lead scoring rules in partnership with GTM Operations & BizOps Build scalable testing environment, including frameworks, and reporting for experimentation Support campaign toolkits and enablement materials for SDR and Sales use Identify funnel drop-offs and run programs to improve conversion and speed-to-lead Own funnel reporting and dashboards — delivering insights that help teams prioritize & act Establish tight feedback loops with field teams to continually refine messaging, tactics, and routing logic You’ll be a good fit if you have:
6+ years of experience in demand / lead generation, revenue operations, or growth marketing. Deep understanding of B2B funnel dynamics and growth levers across PLG and sales-led motions. Experience managing lead flow, routing logic, and attribution modeling in CRM and MAP systems. Strong analytical mindset with fluency funnel dashboards, cohort analysis, and experimentation frameworks. Proven ability to lead cross-functional initiatives across Mktg, Sales, & Ops teams. Strong communicator who brings clarity to ambiguity and drives alignment around shared metrics. Track record of improving conversion rates, lead velocity, and pipeline readiness. Nice to haves:
Experience in a product-led or hybrid GTM model. Familiarity with SFDC, Marketo, Demandbase, LeanData along with all Ad Platforms Proficiency with testing methodologies such as A/B, multivariate, and cohort-based analysis. Background in mobile-first, martech, or analytics-focused SaaS companies. Exposure to performance marketing or mobile user acquisition programs is a plus. In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in New York City, NY, Mountain View, CA, Seattle, WA, Los Angeles, CA, Austin, TX, Denver, CO and Chicago, IL is $200,000 - $215,000. Please note that this information is provided for those hired in the aforementioned locations only. Compensation for candidates outside of these locations will be based on the candidate’s specific work location.Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above. If based in Austin, TX, Mountain View, CA or New York City, NY this role will be based at our offices and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. If based in Los Angeles, CA, Denver, CO, Seattle, WA, or Chicago, IL, this role will be 100% remote. This role is not eligible for remote work in any other location. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect throughyour application, and how we use, share, delete, and retain that information as part of our recruitment and employmentefforts, please see ourHR Privacy Policy .
Create a Job Alert Interested in building your career at Branch Metrics? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Will you now or in the future require visa support in order to work for Branch? * Select... Have you ever worked at Branch as full time employee or contractor? * Select... How did you hear about this job? * Select... At Branch we value inclusivity, please share your pronouns so we can address you properly. The disclosure of personal pronouns will not impact the candidacy of an applicant. Participation is fully voluntary. Select... For US applicants: Many roles at Branch are only available to be hired in specific states. In which state do you currently reside? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Branch Metrics’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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