TRM Labs Inc.
Head of Marketing Operations North America - Remote
TRM Labs Inc., Clay, New York, United States
TRM Labs is a blockchain intelligence company committed to fighting crime and creating a safer world. By leveraging blockchain data, threat intelligence, and advanced analytics, our products empower governments, financial institutions, and crypto businesses to combat illicit activity and global security threats. At TRM, you'll join a mission-driven, fast-paced team made up of experts in law enforcement, data science, engineering, and financial intelligence, tackling complex global challenges daily. Whether analyzing blockchain data, developing cutting-edge tools, or collaborating with global organizations, you'll have the opportunity to make a meaningful and lasting impact.
The Marketing team at TRM Labs is looking for a Head of Marketing Operations to scale pipeline impact for the revenue team through marketing infrastructure, automation, and reporting.
You’ll own our Marketing Operations strategy and execution end-to-end — from MarTech architecture and attribution modeling to lead routing and reporting — serving as the backbone of a high-performance marketing engine. This is a strategic, hands-on role that’s instrumental to helping TRM scale. The impact you will have: End-to-End Reporting Across Marketing Functions
– Build and manage comprehensive reporting for content, PMM, regional marketing, and demand generation. Translate reporting into actionable insights. Full Ownership of Marketing Infrastructure & Tooling
– Manage and optimize our marketing tech stack, including HubSpot, Salesforce, HockeyStack, Apollo, Clay, Splash, LeanData, and Osano. You’ll build and maintain scalable processes for things like campaign execution, lead scoring and routing, UTM tracking, and attribution. Hands-On Execution with Strategic Impact
– As an initial IC (with agency support), you’ll blend systems-level thinking with roll-up-your-sleeves execution. Evaluate and implement new tooling, scope strategic experiments, and identify operational gaps — while building documentation and knowledge bases to onboard future teammates. Support strategic initiatives such as pipeline predictability models, funnel diagnostics, and ROI analysis. Cross-Functional Partnership & Resource Management
– Collaborate across Marketing, Sales, RevOps, and Finance to align goals, surface insights, and evolve GTM infrastructure. Manage agency partners and define hiring needs to scale the Marketing Ops function. What we’re looking for: 5+ years of experience in B2B Marketing Operations, with significant time in fast-paced SaaS environments Deep expertise with marketing systems — especially HubSpot (admin-level proficiency), Salesforce, and ideally HockeyStack and LeanData A strategic thinker who thrives on synthesizing data, systems, and process into scalable solutions — and a hands-on executor Experience building and managing end-to-end reporting ecosystems that span the full marketing funnel, from awareness to opportunity Familiarity with lead lifecycle design, campaign attribution, and ROI analysis Excellent project management skills and comfort working cross-functionally across technical and non-technical stakeholders Self-starter attitude with high agency, ownership mindset, and eagerness to operate independently in an IC role while preparing to scale a team About the Team: A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency Core collaboration hours: 8am–12pm PST No on-call or weekend requirements Campaigns, insights, and ops work are tracked against shared sprints and team KPIs Learn about TRM Speed in this position: You deploy a new lead scoring model with HubSpot and LeanData, gain sales alignment, and improve routing efficiency — all in your first month You spot inconsistencies in campaign UTM tracking, implement a standardized taxonomy, and publish a governance guide within 10 days You roll out a HockeyStack attribution model MVP in 3 weeks and present performance insights to GTM leadership in week 5 You identify funnel leakage in MQL-to-SQL conversion mid-quarter, trace root cause in 72 hours, and drive a fix with cross-functional partners Life at TRM Labs
Our Leadership Principles shape everything we do—how we make decisions, collaborate, and operate day to day. Impact-Oriented Trailblazer – We put customers first, driving for speed, focus, and adaptability. Master Craftsperson– We prioritize speed, high standards, and distributed ownership. Inspiring Colleague– We value humility, candor, and a one-team mindset. Accelerate your Career At TRM, you’ll do work that matters—disrupting terrorist networks, recovering stolen funds, and protecting people around the world. You will: Work alongside top experts and learn every day. Embrace a growth mindset with development opportunities tailored to your role. Take on high-impact challenges in a fast-paced, collaborative environment. Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. What to Expect at TRM TRM moves fast— really fast . We know a lot of startups say that, but we mean it. We operate with urgency, ownership, and high standards. As a result, you’ll be joining a team that’s highly engaged, mission-driven, and constantly evolving. To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees. That said,
TRM may not be the right fit for everyone . If you're optimizing for work life balance, we encourage you to: Ask your interviewers how they personally approach balance within their teams, and Reflect on whether this is the right season in your life to join a high-velocity environment. Be honest with yourself about what energizes you—and what drains you We’re upfront about this because we want every new team member to thrive—not just survive. The Stakes Are Real Our work has direct, real-world impact: Jumping online after hours to support urgent government requests tracing ransomware payments. Delivering actionable insights during terrorist financing investigations. Collaborating across time zones in real time during a major global hack. Building new processes in days, not weeks, to stop criminals before they cash out. Analyzing blockchain data to recover stolen savings and dismantle trafficking networks. Thrive as a Global Team As a remote-first company, TRM Labs is built for global collaboration. We cultivate a strong remote culture through clear communication, thorough documentation, and meaningful relationships. We invest in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration. By prioritizing trust and belonging, we harness the strengths of a global team while staying aligned with our mission and values. Join our mission!
We’re looking for team members who thrive in fast-paced, high-impact environments and love building from the ground up. TRM is remote-first, with an exceptionally talented global team. If you enjoy solving tough problems and seeing your work make a difference for billions of people, we want you here.Don’t worry if your experience doesn’t perfectly match a job description— we value passion, problem-solving, and unique career paths. If you’re excited about TRM’s mission, we want to hear from you. Recruitment agencies TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.
Privacy Policy By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy Interested in building your career at TRM Labs? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website LinkedIn Profile * Personal Pronouns What is your work location? (city, state, country) * Are you legally authorized to work in your current country of employment? * Select... What makes this role interesting to you? * What is important to you in your next position? * Please share your compensation expectations here: What is your search timeline? Do you have any deadlines we should be aware of? By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy * Please provide the company name of your most recent employer: * Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN, O-1, etc.) in the United States? * Select... If yes, please provide details regarding your current visa status and future sponsorship needs: * By submitting your application, you are agreeing not to use AI interview tools during the TRM interview process unless explicitly permitted in the interview materials or by a TRM interviewer. Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in TRM Labs’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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You’ll own our Marketing Operations strategy and execution end-to-end — from MarTech architecture and attribution modeling to lead routing and reporting — serving as the backbone of a high-performance marketing engine. This is a strategic, hands-on role that’s instrumental to helping TRM scale. The impact you will have: End-to-End Reporting Across Marketing Functions
– Build and manage comprehensive reporting for content, PMM, regional marketing, and demand generation. Translate reporting into actionable insights. Full Ownership of Marketing Infrastructure & Tooling
– Manage and optimize our marketing tech stack, including HubSpot, Salesforce, HockeyStack, Apollo, Clay, Splash, LeanData, and Osano. You’ll build and maintain scalable processes for things like campaign execution, lead scoring and routing, UTM tracking, and attribution. Hands-On Execution with Strategic Impact
– As an initial IC (with agency support), you’ll blend systems-level thinking with roll-up-your-sleeves execution. Evaluate and implement new tooling, scope strategic experiments, and identify operational gaps — while building documentation and knowledge bases to onboard future teammates. Support strategic initiatives such as pipeline predictability models, funnel diagnostics, and ROI analysis. Cross-Functional Partnership & Resource Management
– Collaborate across Marketing, Sales, RevOps, and Finance to align goals, surface insights, and evolve GTM infrastructure. Manage agency partners and define hiring needs to scale the Marketing Ops function. What we’re looking for: 5+ years of experience in B2B Marketing Operations, with significant time in fast-paced SaaS environments Deep expertise with marketing systems — especially HubSpot (admin-level proficiency), Salesforce, and ideally HockeyStack and LeanData A strategic thinker who thrives on synthesizing data, systems, and process into scalable solutions — and a hands-on executor Experience building and managing end-to-end reporting ecosystems that span the full marketing funnel, from awareness to opportunity Familiarity with lead lifecycle design, campaign attribution, and ROI analysis Excellent project management skills and comfort working cross-functionally across technical and non-technical stakeholders Self-starter attitude with high agency, ownership mindset, and eagerness to operate independently in an IC role while preparing to scale a team About the Team: A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency Core collaboration hours: 8am–12pm PST No on-call or weekend requirements Campaigns, insights, and ops work are tracked against shared sprints and team KPIs Learn about TRM Speed in this position: You deploy a new lead scoring model with HubSpot and LeanData, gain sales alignment, and improve routing efficiency — all in your first month You spot inconsistencies in campaign UTM tracking, implement a standardized taxonomy, and publish a governance guide within 10 days You roll out a HockeyStack attribution model MVP in 3 weeks and present performance insights to GTM leadership in week 5 You identify funnel leakage in MQL-to-SQL conversion mid-quarter, trace root cause in 72 hours, and drive a fix with cross-functional partners Life at TRM Labs
Our Leadership Principles shape everything we do—how we make decisions, collaborate, and operate day to day. Impact-Oriented Trailblazer – We put customers first, driving for speed, focus, and adaptability. Master Craftsperson– We prioritize speed, high standards, and distributed ownership. Inspiring Colleague– We value humility, candor, and a one-team mindset. Accelerate your Career At TRM, you’ll do work that matters—disrupting terrorist networks, recovering stolen funds, and protecting people around the world. You will: Work alongside top experts and learn every day. Embrace a growth mindset with development opportunities tailored to your role. Take on high-impact challenges in a fast-paced, collaborative environment. Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. What to Expect at TRM TRM moves fast— really fast . We know a lot of startups say that, but we mean it. We operate with urgency, ownership, and high standards. As a result, you’ll be joining a team that’s highly engaged, mission-driven, and constantly evolving. To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees. That said,
TRM may not be the right fit for everyone . If you're optimizing for work life balance, we encourage you to: Ask your interviewers how they personally approach balance within their teams, and Reflect on whether this is the right season in your life to join a high-velocity environment. Be honest with yourself about what energizes you—and what drains you We’re upfront about this because we want every new team member to thrive—not just survive. The Stakes Are Real Our work has direct, real-world impact: Jumping online after hours to support urgent government requests tracing ransomware payments. Delivering actionable insights during terrorist financing investigations. Collaborating across time zones in real time during a major global hack. Building new processes in days, not weeks, to stop criminals before they cash out. Analyzing blockchain data to recover stolen savings and dismantle trafficking networks. Thrive as a Global Team As a remote-first company, TRM Labs is built for global collaboration. We cultivate a strong remote culture through clear communication, thorough documentation, and meaningful relationships. We invest in offsites, regional meetups, virtual coffee chats, and onboarding buddies to foster collaboration. By prioritizing trust and belonging, we harness the strengths of a global team while staying aligned with our mission and values. Join our mission!
We’re looking for team members who thrive in fast-paced, high-impact environments and love building from the ground up. TRM is remote-first, with an exceptionally talented global team. If you enjoy solving tough problems and seeing your work make a difference for billions of people, we want you here.Don’t worry if your experience doesn’t perfectly match a job description— we value passion, problem-solving, and unique career paths. If you’re excited about TRM’s mission, we want to hear from you. Recruitment agencies TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.
Privacy Policy By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy Interested in building your career at TRM Labs? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website LinkedIn Profile * Personal Pronouns What is your work location? (city, state, country) * Are you legally authorized to work in your current country of employment? * Select... What makes this role interesting to you? * What is important to you in your next position? * Please share your compensation expectations here: What is your search timeline? Do you have any deadlines we should be aware of? By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy * Please provide the company name of your most recent employer: * Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN, O-1, etc.) in the United States? * Select... If yes, please provide details regarding your current visa status and future sponsorship needs: * By submitting your application, you are agreeing not to use AI interview tools during the TRM interview process unless explicitly permitted in the interview materials or by a TRM interviewer. Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in TRM Labs’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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