PrideStaff
Marketing Coordinator$50,000 - $70,000Responsibilities:Creates and maintains marketing content such as website or social media postsCoordinates meetings with marketing partners and executive team members to discuss campaignsCommunicates with sales team to establish goals and determine effective marketing strategiesAttends conferences and trade events to meet with vendors, clients and potential customers and deepen industry connectionsDevelop a deep understanding of the company's products, services, and goalsMonitor all marketing campaigns' effectiveness to optimize impact and progressResource management of Marketing/Communications staff and contractors to ensure the ability to successfully plan and execute scheduled marketing campaignsCreation of video testimonials from existing customersAssist with website projects, building out ecommerce website, keeping information up to date on the website. Qualifications/skills:Direct marketingMarket segmentationMarketing researchCoordinationProject managementUnderstanding the customerProcess improvementInitiativePlanningFinancial skills Education and Experience Requirements:Bachelor's or master's degree in marketing or a related fieldProven working experience in digital marketing, particularly within the industryDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics toolsWorking knowledge of ad serving toolsExperience in setting up and optimizing PPC and social campaignsCompensation / Pay Rate (Up to): $50,000.00 - $70,000.00