aurumverse
Job OverviewWe are searching for a Marketing Coordinator to join our digital marketing team. You will be responsible for all the advertising campaigns of our company. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data. As a Marketing Coordinator, you should support the marketing department by providing ideas and inputs for online as well as offline marketing campaigns. You should be able to interpret customers' behavior and suggest creative ways to increase brand awareness. Ultimately, you will ensure our company's marketing efforts help us achieve our immediate and long-term business goals.If you have excellent communication skills and a passion for planning advertising strategies, we want to meet you.ResponsibilitiesConduct thorough research to analyze customers' behavior (e.g. purchasing habits, trends and preferences)Design and implement successful marketing campaignsSet up tracking systems for online marketing activitiesTrack progress of the campaigns with Marketing Managers and/or Marketing SpecialistsIdentify and analyze competitors and their marketing strategiesPrepare reports by collecting and analyzing sales dataCollaborate with the Design department to produce promotional materials ranging from brochures to engaging videosCraft clear product marketing copyOrganize promotional activities for new products/servicesPrepare monthly, quarterly and annual forecastsStay updated about latest market trends and plan out marketing strategies accordinglyRequirementsBachelors degree in Marketing or relevant fieldProven work experience as a Marketing Coordinator, Marketing Officer, Digital Marketing Executive or similar roleKnowledge of traditional and modern digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaignsSolid computer skills, including MS Office ToolsOutstanding understanding of Web Analytics and Google AdwordsFamiliarity with Customer Relationship Management and Content Management SystemsExcellent knowledge of social media marketingExcellent communication and presentation skillsBasic knowledge of project managementShould be a team player demonstrating excellent leadership skills