Marketing and Business Development Analyst

About the job Marketing and Business Development Analyst Title: Marketing and Business Development AnalystLocation: Hackensack, NJRelocation Assistant: NoSeeking a Marketing and Business Development Analyst to join the Marketing Department located in New Jersey. This position will report to the Chief Marketing and Business Development Officer. Conduct in-depth market research, competitive intelligence, and analysis of potential business opportunities to support practice group and industry team strategies. Create detailed intelligence reports on clients, prospects, and market and industry trends to inform business development efforts and identify new opportunities. Track and report on key trends in legal markets, target industries, and competitor activity. Support marketing and business development initiatives with data and analytics-driven insights, leveraging internal and external resources to help practice groups make informed decisions. Lead the charge on data input into the firms CRM and experience databases and spearhead the development of a systematic process to ensure matter reporting from attorneys is accurately captured and entered. Maintain and enhance experience databases and other internal resources for streamlined pitch and proposal creation. Assist in coordinating and preparing responses to RFPs, proposals, and presentations, ensuring alignment with practice group priorities and firm positioning. Collaborate with marketing team members to continually refine pitch materials and improve processes for increased efficiency and impact. Track and analyze pitch/proposal results and trends to identify opportunities for improvement and growth. Brainstorm and develop new collateral to promote the firm and its practices, ensuring materials are on brand and resonate with target audiences. Produce high-impact submissions for key legal rankings and awards, collaborating with external PR agencies as needed. Work directly with attorneys and practice group leaders to support and execute business development initiatives. Provide proactive recommendations for new business opportunities and creative approaches to reaching target audiences, using data and research insights to drive strategic decisions. Leverage the firms contact relationship management (CRM) system to manage and track outreach and engagement activities. Provide critical support during team member absences or peak workload periods to ensure continuity and meet deadlines.Requirements: Strong administrative, organizational, and interpersonal skills. Bachelors degree and at least 35 years of experience in marketing, business development, or research/analytics. Prior experience in a professional services setting (law firm, accounting, consulting) Excellent professional writing, proofreading, and editing skills. Ability to work independently as well as collaboratively within a team environment. Proficient in Microsoft Office Suite, particularly Excel and PowerPoint. Familiarity with Nexl, Foundations, Bloomberg Law and Dunn & Bradstreet a plus. Some travel between offices may be required.Offering a competitive starting salary and a comprehensive benefits program. Salary is commensurate with experience. The salary range for this position is $80,000 to $120,000.