Yogurtland
Shift: Mon-Fri. days, some nights and weekends
Location: Farmers Branch, TX
POSITION OVERVIEW
The
Brand Marketing Manager
is a dynamic, cross-functional leader responsible for stewarding the brand voice, building demand, driving digital engagement, and elevating the in-store guest experience across all channels. This highly strategic and executional role will manage end-to-end marketing efforts for Yogurtland, Egg N Bird, and their virtual brand portfoliobalancing campaign creativity, digital performance, guest loyalty, and business outcomes. This role is ideal for a savvy, passionate marketing leader who thrives on innovation, understands the quick-service restaurant (QSR) landscape, and is fluent in both brand storytelling and performance marketing. ESSENTIAL JOB FUNCTIONS Strategic Brand Management Develop and execute brand strategies that differentiate from competitors and drive consumer engagement. Ensure consistency in brand messaging across all touchpoints and brand channels. Drive sales through effective marketing and promotional strategies. Define and uphold brand voice, ensuring consistent tone and messaging across all internal and guest-facing assets. Marketing Campaigns & Promotions Plan, develop, and launch systemwide marketing campaigns to engage guests and build brand loyalty. Oversee promotions for new and returning products, flavors, toppings, and limited-time offers (LTOs) across in-store channels. Identify, establish, and manage strategic partnerships for brand collaborations that align with company objectives. Collaborate with Operations, Training, R&D, and PR teams to execute marketing events and promotional collaborations. Work with franchisees to support campaign marketing efforts and ensure brand alignment. Digital & Performance Marketing Partner with Social team on paid media campaigns (paid social, display, programmatic, streaming TV) to support promotions and drive digital orders. Optimize websites and apps for SEO, UX, conversion rate, and ADA compliance in partnership with digital and agency teams. Oversee email, SMS, eGift card, and fundraising campaigns to drive loyalty and repeat traffic. Loyalty, CRM, and Guest Engagement Manage the loyalty program (Paytronix or similar), focusing on retention, personalization, and rewards strategy. Segment and target customer groups using CRM data to deliver relevant, results-oriented marketing efforts. Continuously monitor KPIs such as CLV, CPA, and redemption rates to improve campaign ROI. Franchise, Ops, and Cross-Functional Collaboration Partner with Operations, R&D, Supply Chain, and Training to bring product launches to life in-store. Collaborate with Franchise Leadership and field teams to ensure marketing consistency and local support. Respond to ad hoc marketing requests and contribute to leadership-level initiatives and franchise communications. Prepare and present key brand updates, campaign outcomes, and strategies to leadership, franchisees, and stakeholders. Conduct post-campaign performance reviews and competitive analyses. Leverage AI and emerging tools to automate tasks, generate content, and uncover guest trends. Public Relations & Brand Reputation Management Lead the development and distribution of press releases tied to product launches, brand initiatives, and strategic partnerships. Manage crisis communication in coordination with PR agencies and internal leadership, ensuring brand-safe, timely responses. Oversee earned media strategy and coverage tracking, identifying opportunities to elevate the brand through PR moments and thought leadership. In-Store Customer Experience Enhance the customer journey within physical locations by implementing initiatives that reflect brand values and meet customer expectations. Coordinate with digital marketing teams to support online promotional efforts through in-store materials, ensuring a cohesive brand experience. Oversee relationships with external vendors, agencies, and designers. Provide clear briefs and manage the creative process to ensure deliverables meet brand standards and project objectives. Market Analysis & Performance Evaluation Conduct competitive analysis and research to adapt strategies based on industry trends. Report on campaign performance and use data-driven insights to refine future initiatives. Budget & Resource Management Manage the marketing fund efficiently, ensuring responsible budget allocation and tracking. Leverage AI tools for innovative content creation, workflow automation, and enhanced decision-making. Perform other duties as assigned to support the marketing department and company objectives. REQUIREMENTS (LICENSES/CERTIFICATIONS) Education: Bachelors degree in Marketing, Business Administration, Communications, or a related field (MBA preferred but not required). Experience: 4+ years in marketing campaign management, brand strategy, or digital marketing, preferably in retail or QSR industries. Technical Skills: Proficiency in AI tools (ie. ChatGPT), Adobe Creative Suite, and data analysis platforms (ie. Power BI, Google Analytics). Project Management: Experience with project management software to track initiatives and collaborate across teams. OFFERED Benefits Package:
Medical, dental, and vision coverage; retirement savings plan; paid time off. Professional Growth:
Training, mentorship, and opportunities to work on cross-department projects. Collaborative Culture:
A supportive environment that values innovation, teamwork, and diverse perspectives. Employee Perks:
Product discounts, access to exclusive events, and additional incentives. Company Overview We are a rapidly growing Food & Beverage (F&B) franchising company with a footprint that spans local and international markets. Our organization includes multiple departmentsStore Operations, Marketing, R&D, Human Resources, Financial Accounting, Logistics, Ingredient Manufacturing, Training, Franchise Development, IT, and eCommerce. We foster an environment of innovation, teamwork, and customer-centric service, making us a leading name in F&B franchising. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Management Industries
Food and Beverage Services Referrals increase your chances of interviewing at Yogurtland by 2x Get notified about new Marketing Manager jobs in
Farmers Branch, TX . Associate Brand Manager, Taste Innovation
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Brand Marketing Manager
is a dynamic, cross-functional leader responsible for stewarding the brand voice, building demand, driving digital engagement, and elevating the in-store guest experience across all channels. This highly strategic and executional role will manage end-to-end marketing efforts for Yogurtland, Egg N Bird, and their virtual brand portfoliobalancing campaign creativity, digital performance, guest loyalty, and business outcomes. This role is ideal for a savvy, passionate marketing leader who thrives on innovation, understands the quick-service restaurant (QSR) landscape, and is fluent in both brand storytelling and performance marketing. ESSENTIAL JOB FUNCTIONS Strategic Brand Management Develop and execute brand strategies that differentiate from competitors and drive consumer engagement. Ensure consistency in brand messaging across all touchpoints and brand channels. Drive sales through effective marketing and promotional strategies. Define and uphold brand voice, ensuring consistent tone and messaging across all internal and guest-facing assets. Marketing Campaigns & Promotions Plan, develop, and launch systemwide marketing campaigns to engage guests and build brand loyalty. Oversee promotions for new and returning products, flavors, toppings, and limited-time offers (LTOs) across in-store channels. Identify, establish, and manage strategic partnerships for brand collaborations that align with company objectives. Collaborate with Operations, Training, R&D, and PR teams to execute marketing events and promotional collaborations. Work with franchisees to support campaign marketing efforts and ensure brand alignment. Digital & Performance Marketing Partner with Social team on paid media campaigns (paid social, display, programmatic, streaming TV) to support promotions and drive digital orders. Optimize websites and apps for SEO, UX, conversion rate, and ADA compliance in partnership with digital and agency teams. Oversee email, SMS, eGift card, and fundraising campaigns to drive loyalty and repeat traffic. Loyalty, CRM, and Guest Engagement Manage the loyalty program (Paytronix or similar), focusing on retention, personalization, and rewards strategy. Segment and target customer groups using CRM data to deliver relevant, results-oriented marketing efforts. Continuously monitor KPIs such as CLV, CPA, and redemption rates to improve campaign ROI. Franchise, Ops, and Cross-Functional Collaboration Partner with Operations, R&D, Supply Chain, and Training to bring product launches to life in-store. Collaborate with Franchise Leadership and field teams to ensure marketing consistency and local support. Respond to ad hoc marketing requests and contribute to leadership-level initiatives and franchise communications. Prepare and present key brand updates, campaign outcomes, and strategies to leadership, franchisees, and stakeholders. Conduct post-campaign performance reviews and competitive analyses. Leverage AI and emerging tools to automate tasks, generate content, and uncover guest trends. Public Relations & Brand Reputation Management Lead the development and distribution of press releases tied to product launches, brand initiatives, and strategic partnerships. Manage crisis communication in coordination with PR agencies and internal leadership, ensuring brand-safe, timely responses. Oversee earned media strategy and coverage tracking, identifying opportunities to elevate the brand through PR moments and thought leadership. In-Store Customer Experience Enhance the customer journey within physical locations by implementing initiatives that reflect brand values and meet customer expectations. Coordinate with digital marketing teams to support online promotional efforts through in-store materials, ensuring a cohesive brand experience. Oversee relationships with external vendors, agencies, and designers. Provide clear briefs and manage the creative process to ensure deliverables meet brand standards and project objectives. Market Analysis & Performance Evaluation Conduct competitive analysis and research to adapt strategies based on industry trends. Report on campaign performance and use data-driven insights to refine future initiatives. Budget & Resource Management Manage the marketing fund efficiently, ensuring responsible budget allocation and tracking. Leverage AI tools for innovative content creation, workflow automation, and enhanced decision-making. Perform other duties as assigned to support the marketing department and company objectives. REQUIREMENTS (LICENSES/CERTIFICATIONS) Education: Bachelors degree in Marketing, Business Administration, Communications, or a related field (MBA preferred but not required). Experience: 4+ years in marketing campaign management, brand strategy, or digital marketing, preferably in retail or QSR industries. Technical Skills: Proficiency in AI tools (ie. ChatGPT), Adobe Creative Suite, and data analysis platforms (ie. Power BI, Google Analytics). Project Management: Experience with project management software to track initiatives and collaborate across teams. OFFERED Benefits Package:
Medical, dental, and vision coverage; retirement savings plan; paid time off. Professional Growth:
Training, mentorship, and opportunities to work on cross-department projects. Collaborative Culture:
A supportive environment that values innovation, teamwork, and diverse perspectives. Employee Perks:
Product discounts, access to exclusive events, and additional incentives. Company Overview We are a rapidly growing Food & Beverage (F&B) franchising company with a footprint that spans local and international markets. Our organization includes multiple departmentsStore Operations, Marketing, R&D, Human Resources, Financial Accounting, Logistics, Ingredient Manufacturing, Training, Franchise Development, IT, and eCommerce. We foster an environment of innovation, teamwork, and customer-centric service, making us a leading name in F&B franchising. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Management Industries
Food and Beverage Services Referrals increase your chances of interviewing at Yogurtland by 2x Get notified about new Marketing Manager jobs in
Farmers Branch, TX . Associate Brand Manager, Taste Innovation
Dallas, TX $115,280.00-$172,920.00 2 weeks ago Dallas-Fort Worth Metroplex $75,000.00-$85,000.00 2 weeks ago Global Marketing Senior Specialist - Sports
Sr. Associate Brand Manager - Pink Whitney
Manager - PFUS Marketing Science Consulting
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr