Identified Talent Solutions
Marketing Area Manager - Orange County
Identified Talent Solutions, Anaheim, California, United States, 92808
Market Area Marketing Manager
Location:
Orange County CA, hybrid 2 to 3 days on site
The Hook
Own a large, consumer-focused regional portfolio with real budget authority. Build and run full-funnel campaigns that turn neighbors into customers across multiple OC locations. High visibility with senior leaders and a clear path to bigger scope as the portfolio grows.
Why this role B2C at scale across multiple brands and neighborhoods Real ownership of channel mix, testing, and vendor performance Growth through acquisition with budgets expected to expand over the next two years Opportunity to influence how an in-house capability evolves What you will own
Regional plan tied to capacity and call volume by city and service line Integrated B2C campaigns across paid search, SEO, Local Services Ads, Meta, YouTube, OTT and CTV, programmatic, Yelp Ads, Nextdoor, Waze, radio and TV, direct mail, OOH, and grassroots Geo targeting and local offer strategy by ZIP and audience segment CRM and lifecycle tactics including email, SMS, referral, reputation, and retention programs Vendor and agency leadership with clear briefs, KPIs, pacing, and performance reviews Budget pacing and optimization with weekly and monthly reconciliations Brand consistency and reputation management across BBB, Google profiles, Yelp, and local listings Community and employee sponsorships with selection, execution, and results tracking Performance analytics with executive-ready reporting in Excel and clear recommendations What success looks like in year one
Steady month over month demand that keeps field capacity full across OC A clean budget rhythm leadership trusts, with ROI by channel and market A consumer testing roadmap that improves conversion and cost per booked job Stronger local reputation and consistent brand presence across every touchpoint What you bring
5 or more years leading B2C marketing with strong digital fluency Proven lead generation and revenue impact in multi location consumer services, franchise, retail, QSR, hospitality, or similar Working knowledge of paid search, SEO, and LSAs, plus the ability to brief and evaluate partners across Meta, YouTube, OTT and CTV, and Yelp Ads Experience managing sizable budgets with pacing, forecasting, and invoice reconciliation Advanced Excel for practical dashboards and insights Strong communication and presentation skills with senior stakeholders High ownership, organized, comfortable operating at speed The Setup
Reports closely with the Market Area President Hybrid across several Orange County offices with regular field time Compensation is 90,000 to 110,000 base plus a 10 percent bonus tied to marketing and revenue metrics Runway toward broader leadership as the portfolio expands
Location:
Orange County CA, hybrid 2 to 3 days on site
The Hook
Own a large, consumer-focused regional portfolio with real budget authority. Build and run full-funnel campaigns that turn neighbors into customers across multiple OC locations. High visibility with senior leaders and a clear path to bigger scope as the portfolio grows.
Why this role B2C at scale across multiple brands and neighborhoods Real ownership of channel mix, testing, and vendor performance Growth through acquisition with budgets expected to expand over the next two years Opportunity to influence how an in-house capability evolves What you will own
Regional plan tied to capacity and call volume by city and service line Integrated B2C campaigns across paid search, SEO, Local Services Ads, Meta, YouTube, OTT and CTV, programmatic, Yelp Ads, Nextdoor, Waze, radio and TV, direct mail, OOH, and grassroots Geo targeting and local offer strategy by ZIP and audience segment CRM and lifecycle tactics including email, SMS, referral, reputation, and retention programs Vendor and agency leadership with clear briefs, KPIs, pacing, and performance reviews Budget pacing and optimization with weekly and monthly reconciliations Brand consistency and reputation management across BBB, Google profiles, Yelp, and local listings Community and employee sponsorships with selection, execution, and results tracking Performance analytics with executive-ready reporting in Excel and clear recommendations What success looks like in year one
Steady month over month demand that keeps field capacity full across OC A clean budget rhythm leadership trusts, with ROI by channel and market A consumer testing roadmap that improves conversion and cost per booked job Stronger local reputation and consistent brand presence across every touchpoint What you bring
5 or more years leading B2C marketing with strong digital fluency Proven lead generation and revenue impact in multi location consumer services, franchise, retail, QSR, hospitality, or similar Working knowledge of paid search, SEO, and LSAs, plus the ability to brief and evaluate partners across Meta, YouTube, OTT and CTV, and Yelp Ads Experience managing sizable budgets with pacing, forecasting, and invoice reconciliation Advanced Excel for practical dashboards and insights Strong communication and presentation skills with senior stakeholders High ownership, organized, comfortable operating at speed The Setup
Reports closely with the Market Area President Hybrid across several Orange County offices with regular field time Compensation is 90,000 to 110,000 base plus a 10 percent bonus tied to marketing and revenue metrics Runway toward broader leadership as the portfolio expands