North Spore
About North Spore
North Spore is on a mission to make mushroom cultivation and education accessible to allindoors and out. From mushroom grow kits and cultivation tools to educational content and scientific expertise, were empowering a new generation of growers. Now were looking for a Growth PM to lead the next wave of e-commerce expansion.
Role Overview
We're seeking a data- and hypothesis-driven Growth Product Manager to lead North Spores e-commerce growth strategy. You will own conversion rate optimization (CRO), site testing, merchandising strategy, and pricing initiatives across our DTC websiteand manage a small team executing against those initiatives. This is a cross-functional role that blends product thinking, analytics, and marketing execution to drive measurable growth.
Youll manage and mentor an E-commerce Manager (focused on site execution, merchandising, and product set-up).
Key Responsibilities
Growth Strategy & Roadmapping
Develop and own the e-commerce growth roadmapaligned to North Spores goals across AOV, conversion rate, and LTV.
Build and lead execution of a growth roadmap including all testing and implementation of performant tests
Identify bottlenecks in the purchase journey and propose experiments to remove friction.
Team Leadership
Manage, coach, and support an E-commerce Manager.
Set clear goals and KPIs for the team and ensure alignment with broader growth objectives.
Foster a culture of ownership, testing, and continuous improvement.
Product Optimization & CRO
Own website optimization strategy: page layouts, PDP enhancements, bundle logic, variant structures, and upsell paths.
Partner with design/dev to launch A/B tests and UX updates that improve funnel performance.
Develop hypotheses based on behavioral data and execute test-and-learn cycles to validate.
Leverage segmentation and cohort analysis to improve retention and cross-sell effectiveness.
Merchandising & Pricing Strategy
Analyze product performance to inform pricing changes, kit configurations, and promotions.
Partner with Product and Inventory teams to identify growth opportunities in the catalog.
Cross-Functional Execution
Collaborate with marketing, design/dev, customer service, and ops to execute growth experiments.
Work closely with the Lifecycle manager to integrate lifecycle programs (email/SMS flows, replenishment nudges, loyalty) into the overall growth strategy
Youll Be Successful If You:
Think like a product ownerbalancing customer experience with business outcomes.
Are comfortable in spreadsheets and dashboardsand know how to turn data into next steps.
Spend your free time creating teams of specialized AI agents to execute your vision
Thrive in test-and-learn environments and know how to run lean experiments quickly.
Enjoy mentoring and managing others to execute with excellence.
Are obsessed with optimizing the little details that add up to big growth.
Qualifications:
58 years of experience in e-commerce growth, product, or performance marketing roles
At least 12 years of experience managing direct reports or leading cross-functional pods
Proven experience driving DTC growth through experimentation, site optimization, and merchandising
Strong analytical toolkit: Excel/Sheets, GA4, Looker or similar BI tools
Familiarity with Shopify (or similar CMS), Klaviyo, and modern marketing stacks
Bonus: Experience with fungi, food/agriculture, or enthusiast/hobbyist brands
Why Join North Spore?
Be at the forefront of the mycology movement and help shape an emerging category
Join a tight-knit, values-driven team with a passion for science, sustainability, and curiosity
Work in a fast-growing, omnichannel environment with the opportunity to shape strategy from the ground up