Marketingops
The
Marketing Operations Manager i s a dual-function role responsible for enabling marketing execution at scale. You will lead SmartVault’s marketing automation strategy and operations while also owning the strategy, execution, and optimization of our email marketing programs, both for prospects and existing customers. This role is ideal for someone who is equal parts strategic and hands-on, bringing operational rigor and performance mindset to drive measurable impact across our funnel. You’ll work cross-functionally with stakeholders in marketing, sales, product, and customer success, with the goal of improving marketing effectiveness, increasing conversion, and accelerating customer engagement. The Job Key Responsibilities Marketing Operations (60%) Own and optimize our marketing tech stack, including Pardot, Outreach, ZoomInfo, and Salesforce, to improve lead flow, campaign execution, attribution, and reporting Build and maintain scalable processes for lead scoring, campaign tracking, data cleanliness, and lifecycle workflows Partner with Business Operations to ensure seamless lead handoff, proper routing, and pipeline visibility Monitor and analyze funnel performance metrics, providing insights to improve marketing ROI and campaign effectiveness Support campaign tagging, list segmentation, and contact management in collaboration with marketing team members Email Marketing (40%) Develop and execute the email strategy across the full customer journey, from lead nurturing and webinar promotion to onboarding, retention, and upsell campaigns Build and test segmented email campaigns in Pardot and Outreach, with a strong focus on deliverability, performance, and personalization Work closely with content, product marketing, and customer success teams to craft compelling messaging for targeted email programs Analyze open rates, CTRs, and conversion rates to continuously optimize and report on performance Own A/B testing and experimentation across email templates, subject lines, and send times to drive better results Essential Skills Bachelor’s degree in Marketing, Communications, Business, or related field (preferred) 3–5 years of experience in B2B SaaS marketing with a strong focus on marketing automation and email campaign management Hands-on experience with marketing automation tools (Pardot preferred), CRM systems (Salesforce preferred), and data analysis tools (e.g. Tableau) Strong understanding of funnel reporting, attribution models, and lead lifecycle stages Proven ability to build, segment, and optimize email programs across multiple audience types Experience partnering with Sales and Customer Success to drive pipeline and customer retention initiatives Meticulous attention to detail, with excellent project management and prioritization skills A passion for data, experimentation, and continuous optimization Tagged as: email marketing, html, marketing, operations, pardot
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Marketing Operations Manager i s a dual-function role responsible for enabling marketing execution at scale. You will lead SmartVault’s marketing automation strategy and operations while also owning the strategy, execution, and optimization of our email marketing programs, both for prospects and existing customers. This role is ideal for someone who is equal parts strategic and hands-on, bringing operational rigor and performance mindset to drive measurable impact across our funnel. You’ll work cross-functionally with stakeholders in marketing, sales, product, and customer success, with the goal of improving marketing effectiveness, increasing conversion, and accelerating customer engagement. The Job Key Responsibilities Marketing Operations (60%) Own and optimize our marketing tech stack, including Pardot, Outreach, ZoomInfo, and Salesforce, to improve lead flow, campaign execution, attribution, and reporting Build and maintain scalable processes for lead scoring, campaign tracking, data cleanliness, and lifecycle workflows Partner with Business Operations to ensure seamless lead handoff, proper routing, and pipeline visibility Monitor and analyze funnel performance metrics, providing insights to improve marketing ROI and campaign effectiveness Support campaign tagging, list segmentation, and contact management in collaboration with marketing team members Email Marketing (40%) Develop and execute the email strategy across the full customer journey, from lead nurturing and webinar promotion to onboarding, retention, and upsell campaigns Build and test segmented email campaigns in Pardot and Outreach, with a strong focus on deliverability, performance, and personalization Work closely with content, product marketing, and customer success teams to craft compelling messaging for targeted email programs Analyze open rates, CTRs, and conversion rates to continuously optimize and report on performance Own A/B testing and experimentation across email templates, subject lines, and send times to drive better results Essential Skills Bachelor’s degree in Marketing, Communications, Business, or related field (preferred) 3–5 years of experience in B2B SaaS marketing with a strong focus on marketing automation and email campaign management Hands-on experience with marketing automation tools (Pardot preferred), CRM systems (Salesforce preferred), and data analysis tools (e.g. Tableau) Strong understanding of funnel reporting, attribution models, and lead lifecycle stages Proven ability to build, segment, and optimize email programs across multiple audience types Experience partnering with Sales and Customer Success to drive pipeline and customer retention initiatives Meticulous attention to detail, with excellent project management and prioritization skills A passion for data, experimentation, and continuous optimization Tagged as: email marketing, html, marketing, operations, pardot
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