Global Payments Inc.
Senior Director, Global Marketing Automation
Global Payments Inc., Atlanta, Georgia, United States, 30383
Overview
Role overview: The Senior Director of Global Marketing Automation leads the lifecycle marketing operations and marketing automation function across platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot. This role drives pipeline growth, supports global campaign execution, and delivers personalized, data-driven customer experiences at scale. It is part of Global Payments Merchant Marketing within the global Shared Services team. The leader collaborates with Line of Business marketers, Product Marketing, Marketing Analytics, Campaign Operations and Digital Operations to improve customer experience and revenue outcomes. Key Responsibilities
Manages a global team of marketing automation specialists, enabling campaign execution across multiple regions and business units. Supports global line of business marketing teams with the consolidation and migration to upgraded marketing automation platforms that connect to multiple CRMs. Oversees day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance. Leads the development and execution of email automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives. Owns and optimizes audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking. Develops and maintains lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations. Partners with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity. Maintains global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights. Ensures compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications. Provides performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization. Evaluates emerging technologies and continuously improves the marketing automation tech stack and processes. Creates financial business cases and manages improvements of technology and design experience, leveraging AI where appropriate. Proactively manages software and development vendors to optimize automation and results through AI, ensuring effective ROI for operations. Core Skills & Experience
10+ years of experience in digital operations for global multi-channel campaigns and measurement. 7+ years of driving improved customer engagement and revenue through acquisition, retention, and cross-sell marketing automation programs. Deep platform expertise in Adobe Marketo Engage, HubSpot, Pardot, and a strong understanding of Salesforce CRM. 7+ years of experience managing a global team, including offshore resources to scale automation capabilities. 7+ years of vendor management, budgeting, business case development, and optimization of partner relationships in the marketing automation space. 5+ years of experience building or migrating a business line to a new platform, including governance, contact database, landing page and campaign performance improvements. Proven ability to scale and manage global lead nurture programs and lifecycle marketing across geographies. Strong background in email marketing best practices, deliverability, personalization, and performance optimization. Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation. Excellent cross-functional leadership, project management, and stakeholder communication skills. Experience in campaign attribution modeling, marketing analytics, and executive-level reporting. Adept at managing complex system integrations, process documentation, and change management. Highly collaborative, consultative, with strong written and verbal communication skills to educate stakeholders and senior management on automation improvements and revenue drivers. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Financial Services and IT Services and IT Consulting
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Role overview: The Senior Director of Global Marketing Automation leads the lifecycle marketing operations and marketing automation function across platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot. This role drives pipeline growth, supports global campaign execution, and delivers personalized, data-driven customer experiences at scale. It is part of Global Payments Merchant Marketing within the global Shared Services team. The leader collaborates with Line of Business marketers, Product Marketing, Marketing Analytics, Campaign Operations and Digital Operations to improve customer experience and revenue outcomes. Key Responsibilities
Manages a global team of marketing automation specialists, enabling campaign execution across multiple regions and business units. Supports global line of business marketing teams with the consolidation and migration to upgraded marketing automation platforms that connect to multiple CRMs. Oversees day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance. Leads the development and execution of email automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives. Owns and optimizes audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking. Develops and maintains lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations. Partners with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity. Maintains global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights. Ensures compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications. Provides performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization. Evaluates emerging technologies and continuously improves the marketing automation tech stack and processes. Creates financial business cases and manages improvements of technology and design experience, leveraging AI where appropriate. Proactively manages software and development vendors to optimize automation and results through AI, ensuring effective ROI for operations. Core Skills & Experience
10+ years of experience in digital operations for global multi-channel campaigns and measurement. 7+ years of driving improved customer engagement and revenue through acquisition, retention, and cross-sell marketing automation programs. Deep platform expertise in Adobe Marketo Engage, HubSpot, Pardot, and a strong understanding of Salesforce CRM. 7+ years of experience managing a global team, including offshore resources to scale automation capabilities. 7+ years of vendor management, budgeting, business case development, and optimization of partner relationships in the marketing automation space. 5+ years of experience building or migrating a business line to a new platform, including governance, contact database, landing page and campaign performance improvements. Proven ability to scale and manage global lead nurture programs and lifecycle marketing across geographies. Strong background in email marketing best practices, deliverability, personalization, and performance optimization. Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation. Excellent cross-functional leadership, project management, and stakeholder communication skills. Experience in campaign attribution modeling, marketing analytics, and executive-level reporting. Adept at managing complex system integrations, process documentation, and change management. Highly collaborative, consultative, with strong written and verbal communication skills to educate stakeholders and senior management on automation improvements and revenue drivers. Job Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Financial Services and IT Services and IT Consulting
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