DEPARTMENT AND POSITION SUMMARY: The department is responsible for telling the BSU story to the institution's diverse campus community, including current and prospective students, faculty and staff, alumni, donors, and the general public, all of which enhances BSU's reputation.
The team in University News and Digital Media creates digital content seen on BSU's official social media channels such as Twitter, Facebook, and Instagram. Successful candidates will be staff members who can work collaboratively with colleagues in Marketing and across the university to meet the department's mission of serving, supporting, and enhancing our racially and ethnically diverse campus community, as well as driving enrollment.
The Staff Assistant, Social Media and Digital Content Coordinator, is responsible for managing the daily operations of the university's official social media pages and maintaining the university's digital content library. Under the direction of the Director of Social Media and Digital Content, the coordinator will amplify and optimize official university messages on social media, lead digital audience management and response, create and curate content for social media and other marketing and communication channels, collaborate with internal stakeholders and campus partners, and implement digital content strategies for marketing and campaigns.
In collaboration with the Director, the coordinator will identify emerging social media trends and make strategic recommendations. Additionally, the coordinator will manage the university's digital library of photography and video assets, including optimizing functionality, ensuring searchability through keywords and asset ratings, and delivering images.
The position may also involve assisting in the oversight of student employees and interns in the Division of Enrollment, Marketing & Communications. This role is located on campus in Bridgewater, MA, and is eligible for hybrid/remote work according to BSU's remote work policy. It is a full-time, 12-month APA position, subject to union agreement terms. Saturdays and Sundays are off.
ESSENTIAL DUTIES include tailoring written communications to match brand voice and tone for specific channels or campaigns, overseeing the maintenance of the digital content library, uploading assets, identifying top images for high-level usage, keywording photos, and sharing assets.
REQUIRED AND PREFERRED QUALIFICATIONS: A Bachelor's degree and professional experience managing a company's or organization's social media platforms are required. Experience should include crafting engaging content, executing brand strategies, creating social media graphics and short-form videos, maintaining editorial calendars, responding to inquiries, supporting multi-channel campaigns, and familiarity with platform-specific best practices and content trends on platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
Experience with graphic creation using software like Adobe Photoshop, Illustrator, Express, or Canva, knowledge of digital asset management, and familiarity with collaborative workflows are preferred. Please note that application materials must include a minimum of three professional references, a resume/CV, a cover letter, and a link to a creative portfolio.
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