Digital Marketing Manager Winchester, VA

Shenandoah Universitys Office of Marketing and Communications is accepting applications for a Digital Marketing Manager. This is a full-time benefited position located on our main campus in Winchester, Virginia. The Digital Marketing Manager creates and maintains a strong presence for Shenandoah University across multiple online platforms. Duties revolve around implementing best practices and utilizing the universitys main social media accounts and website to communicate key messaging points. In addition, this role recommends and executes strategic social and advertising strategy and manages both organic and paid digital campaigns, and has the curiosity to know and interact with the broad culture of Shenandoah and reflect it strongly across our digital channels. Additionally, this role has a reporting line that connects to internal student communications channels, including campus email, internal social media accounts, and promotion of student life events. This position requires an analytical, tech-savvy professional with knowledge of digital analytics (data collection, reporting, and goal setting), strong writing and editing skills, and an eye for multiple audience-tailored visual and message selection, and a love for connecting business needs with creative execution. The communications created by this position will be crafted for a variety of audiences both internal to Shenandoah and external including prospective students and families, current students, alumni, faculty, staff, and community members. The digital marketing manager works collaboratively with team members of the Office of Marketing and Communications (OMC), who steward the overall brand and reputation of Shenandoah University. Additionally, this role supervises the student communications and marketing coordinator to ensure OMC supports the initiatives of the Division of Student Affairs. The role also meets with and forms strong working relationships with external stakeholders across a variety of Academic and staff departments to ensure they are capturing the brand experience, voice, and feel of Shenandoah University authentically. The digital marketing manager is responsible for the execution and management of all paid digital campaigns. This includes providing strategic input on campaign deliverables such as targeting strategy, ad assets, landing page experience, and audience journey. Goals in this position are to collaborate strongly to increase social media engagement, web traffic, and customer engagement metrics aligned with broader marketing strategies that maximize student recruitment initiatives the furthering the mission of the institution. #J-18808-Ljbffr