Ninjakitchen
Sr Manager, Social Media - Shark Beauty New York, New York, United States; Unite
Ninjakitchen, New York, New York, us, 10261
New York, New York, United States; United States
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world . What You’ll Do Position Overview: We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling. You will be instrumental in shaping the brand’s identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media. Key Responsibilities: Strategic Leadership Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets. Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors. Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals. Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards. Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion. Organic Social Media Growth Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms. Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community. Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements. Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative. Cross-Functional Collaboration and Leadership Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives. Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence. Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth. What You’ll Bring Qualifications: 8+ years of experience in social media, influencer marketing, or digital strategy. Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes. Deep expertise in organic social media strategies, platform algorithms, and content trends. Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire). Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders. Experience in CPG organizations Familiarity with paid social strategy to complement organic and influencer efforts. Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $174,150 - $212,850 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
To gether, we won’t just launch products—
we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Location (City) * Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select...
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Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world . What You’ll Do Position Overview: We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling. You will be instrumental in shaping the brand’s identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media. Key Responsibilities: Strategic Leadership Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets. Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors. Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals. Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards. Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion. Organic Social Media Growth Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms. Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community. Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements. Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative. Cross-Functional Collaboration and Leadership Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives. Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence. Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth. What You’ll Bring Qualifications: 8+ years of experience in social media, influencer marketing, or digital strategy. Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes. Deep expertise in organic social media strategies, platform algorithms, and content trends. Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire). Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders. Experience in CPG organizations Familiarity with paid social strategy to complement organic and influencer efforts. Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $174,150 - $212,850 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
To gether, we won’t just launch products—
we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com Create a Job Alert Interested in building your career at SharkNinja? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Location (City) * Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? * Select... Are you comfortable to be in the office specified on the job description, 3 days a week? * Select... What is your current company? * Are you subject to any noncompete nondisclosure/confidentiality agreement? * Select... I would like to receive updates from a recruiter about this job via SMS. * Select... How did you hear about us? * Select... You can choose to receive recruitment marketing communications from us, including updates on job opportunities, career advice, and recruitment events. Select yes if you wish to receive email communications from our recruitment team. You can update your preferences or withdraw consent at any time. To learn more about how we handle your personal data including your rights, and how to opt out of marketing please visit ouhttps://sharkninja.com/candidate-privacy-notice/ * Select... U.S. Standard Demographic Questions
At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. How will we use the data? None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select...
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