SharkNinja
Overview
Sr Manager, Social Media - Shark Beauty at SharkNinja. We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. You will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling. Key Responsibilities
Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets. Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors. Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals. Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards. Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion. Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms. Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community. Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements. Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative. Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives. Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence. Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth. Qualifications
8+ years of experience in social media, influencer marketing, or digital strategy. Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes. Deep expertise in organic social media strategies, platform algorithms, and content trends. Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire). Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders. Experience in CPG organizations Familiarity with paid social strategy to complement organic and influencer efforts. Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $174,150—$212,850 USD Our Culture & Benefits
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re part of an outrageously extraordinary community, and together we won’t just launch products—we’ll disrupt entire markets. We are committed to Diversity, Equity, and Inclusion. We value every voice and believe diverse skills strengthen SharkNinja’s innovation. We support all associates in bringing their authentic selves to work and offer accommodations as needed. Learn More About Us Life At SharkNinja | Outrageously Extraordinary SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, Vietnam, or elsewhere, please refer to the privacy notices on the SharkNinja site. Equal Opportunity Employer:
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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Sr Manager, Social Media - Shark Beauty at SharkNinja. We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies. You will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling. Key Responsibilities
Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets. Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors. Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals. Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards. Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion. Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms. Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community. Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements. Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative. Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives. Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence. Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth. Qualifications
8+ years of experience in social media, influencer marketing, or digital strategy. Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes. Deep expertise in organic social media strategies, platform algorithms, and content trends. Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire). Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders. Experience in CPG organizations Familiarity with paid social strategy to complement organic and influencer efforts. Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range $174,150—$212,850 USD Our Culture & Benefits
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re part of an outrageously extraordinary community, and together we won’t just launch products—we’ll disrupt entire markets. We are committed to Diversity, Equity, and Inclusion. We value every voice and believe diverse skills strengthen SharkNinja’s innovation. We support all associates in bringing their authentic selves to work and offer accommodations as needed. Learn More About Us Life At SharkNinja | Outrageously Extraordinary SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, Vietnam, or elsewhere, please refer to the privacy notices on the SharkNinja site. Equal Opportunity Employer:
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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