AEG
Overview
The Senior Director, Paid Social Marketing role at AEG oversees paid social marketing strategy and execution. Based in the Los Angeles area, this position reports to the SVP of Media & Partnerships and leads digital media strategies at scale for a diverse portfolio of concert divisions, driving planning, execution, and optimization of full funnel performance marketing campaigns.
Company Information For more than 20 years, AEG has transformed sports and live entertainment. We host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, leveraging the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations to create memorable moments that give the world reason to cheer. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our environmental impact by adopting sustainable practices throughout our business operations.
Responsibilities
Own and Lead Paid Social Strategy: Set the strategic direction for paid social marketing across all platforms (Meta, TikTok, X, Snap, Reddit, etc.), ensuring alignment with broader business and brand goals, while evolving the channel’s role in performance and brand marketing.
Drive Scalable Execution and Best Practices: Establish and evolve standards, playbooks, and workflows that streamline campaign development, maintain quality, and improve executional efficiency across all lines of business.
Influence Through Cross-Functional Collaboration: Partner with internal teams across marketing, data science, analytics, creative, ticketing, and product to drive cohesive strategy, unlock insights, and ensure integrated campaign execution that moves the business forward.
Mentor and Lead a High-Performing Team: Inspire and manage a team of paid social buyers; provide strategic guidance, professional development, and performance oversight to support team growth and impact.
Advance Platform Expertise: Stay ahead of social media trends, platform changes, and regulatory considerations. Translate emerging insights into actionable strategies that keep AEG Presents ahead of the curve.
Product and Process Enhancement: Develop product features and implement integrated workflows to streamline campaign management, optimize efficiency, and ensure consistent quality.
Performance Management & Reporting: Lead ongoing campaign reporting and executive performance readouts. Translate complex data into clear, actionable insights and strategic recommendations for senior stakeholders.
Qualifications
Bachelor's degree in marketing, Business, or a related field.
10+ years of experience in digital marketing with a strong emphasis on paid social media advertising and execution, including at least 5 years of experience managing and mentoring a team.
In-depth knowledge and hands-on experience with all major social media advertising platforms (Meta, TikTok, X/Twitter, Snap), demonstrating a strong understanding of campaign frameworks, audience targeting capabilities, optimization & bidding strategies, creative formats, and measurement.
Extensive experience managing full funnel and conversion-focused campaigns, with a proven track record of achieving key metrics such as CPA, ROAS, and sales revenue targets.
Proven ability to analyze performance marketing data at micro and macro levels, extract actionable insights, and translate those insights into optimized strategies and recommendations.
Highly proficient in Excel and comfortable working with large datasets.
Strong understanding of measurement tracking solutions, incrementality, attribution models and the tools to track, report, analyze results (e.g., Google Tag Manager, pixel implementation, UTM tracking, marketing mix modeling, Meta Advanced Analytics).
Excellent written and verbal communication skills, with the ability to effectively present information and insights to diverse audiences.
Highly organized and detail-oriented, able to manage multiple projects and priorities in a fast-paced environment.
Experience with organic social strategy is a plus, but not required.
Compensation & Benefits Payscale:
$135,593 - $213,773
Bonus:
This position is eligible for a bonus under the current bonus plan requirements.
Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
Additional Details Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Entertainment Providers
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Company Information For more than 20 years, AEG has transformed sports and live entertainment. We host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, leveraging the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations to create memorable moments that give the world reason to cheer. We strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our environmental impact by adopting sustainable practices throughout our business operations.
Responsibilities
Own and Lead Paid Social Strategy: Set the strategic direction for paid social marketing across all platforms (Meta, TikTok, X, Snap, Reddit, etc.), ensuring alignment with broader business and brand goals, while evolving the channel’s role in performance and brand marketing.
Drive Scalable Execution and Best Practices: Establish and evolve standards, playbooks, and workflows that streamline campaign development, maintain quality, and improve executional efficiency across all lines of business.
Influence Through Cross-Functional Collaboration: Partner with internal teams across marketing, data science, analytics, creative, ticketing, and product to drive cohesive strategy, unlock insights, and ensure integrated campaign execution that moves the business forward.
Mentor and Lead a High-Performing Team: Inspire and manage a team of paid social buyers; provide strategic guidance, professional development, and performance oversight to support team growth and impact.
Advance Platform Expertise: Stay ahead of social media trends, platform changes, and regulatory considerations. Translate emerging insights into actionable strategies that keep AEG Presents ahead of the curve.
Product and Process Enhancement: Develop product features and implement integrated workflows to streamline campaign management, optimize efficiency, and ensure consistent quality.
Performance Management & Reporting: Lead ongoing campaign reporting and executive performance readouts. Translate complex data into clear, actionable insights and strategic recommendations for senior stakeholders.
Qualifications
Bachelor's degree in marketing, Business, or a related field.
10+ years of experience in digital marketing with a strong emphasis on paid social media advertising and execution, including at least 5 years of experience managing and mentoring a team.
In-depth knowledge and hands-on experience with all major social media advertising platforms (Meta, TikTok, X/Twitter, Snap), demonstrating a strong understanding of campaign frameworks, audience targeting capabilities, optimization & bidding strategies, creative formats, and measurement.
Extensive experience managing full funnel and conversion-focused campaigns, with a proven track record of achieving key metrics such as CPA, ROAS, and sales revenue targets.
Proven ability to analyze performance marketing data at micro and macro levels, extract actionable insights, and translate those insights into optimized strategies and recommendations.
Highly proficient in Excel and comfortable working with large datasets.
Strong understanding of measurement tracking solutions, incrementality, attribution models and the tools to track, report, analyze results (e.g., Google Tag Manager, pixel implementation, UTM tracking, marketing mix modeling, Meta Advanced Analytics).
Excellent written and verbal communication skills, with the ability to effectively present information and insights to diverse audiences.
Highly organized and detail-oriented, able to manage multiple projects and priorities in a fast-paced environment.
Experience with organic social strategy is a plus, but not required.
Compensation & Benefits Payscale:
$135,593 - $213,773
Bonus:
This position is eligible for a bonus under the current bonus plan requirements.
Benefits:
Full-time: We offer a comprehensive benefits package that includes medical, dental and vision insurance, paid holidays, vacation and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
Additional Details Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Entertainment Providers
#J-18808-Ljbffr