TGG Accounting
Senior Digital Marketing & Analytics Manager
TGG Accounting, White Plains, New York, United States, 10603
Title:Senior Digital Marketing & Analytics Manager - Real Estate
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Onsite: White Plains, NY Overview Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy. This is a unique opportunity to step into a newly created role, shape our online presence, and elevate our brand positioning, both in our established markets and in our growing high-end brand segment. You’ll manage and optimize significant PPC campaigns, develop clear performance tracking, and guide our overall marketing efforts with a balance of strategic vision and tactical execution. This is a role for someone who thrives on data-driven decision-making, understands branding for a professional, discerning clientele, and isn’t afraid to roll up their sleeves to make things happen. Key Responsibilities Take ownership of all Google Ads campaigns, managing strategy, execution, and optimization to drive measurable ROI. Implement robust analytics and reporting to track campaign performance, lead sources, and conversion metrics, ensuring budget efficiency and clear attribution. Lead the brand strategy for both core and luxury sub-brands, crafting positioning, messaging, and marketing collateral to resonate with a high-end, professional audience. Oversee website content, design updates, and user experience improvements, working with external partners as needed. Provide guidance and recommendations to leadership on emerging marketing opportunities, campaign adjustments, and best practices. Manage select social media efforts to complement broader marketing initiatives (smaller portion of the role). Ensure all marketing assets align with brand voice, style, and quality expectations. Balance in-house execution with vendor management, bringing more campaign control internally where beneficial. Qualifications 6–8+ years of experience in digital marketing with a strong emphasis on Google Ads, PPC management, and performance analytics. Proven ability to develop and execute branding strategies, particularly for professional or luxury audiences. Skilled in web content management, copywriting, and creative collateral development. Comfortable managing multiple priorities, strategic planning and hands-on implementation. Strong analytical mindset with experience using tools such as Google Analytics, Tag Manager, and other reporting platforms. Experience marketing to an audience of established professionals (e.g., finance, law, consulting, senior executives) strongly preferred. Agency or in-house experience welcome, must be comfortable being a one-person marketing department. Degree not required; what matters most is proven expertise, results, and the ability to lead initiatives end-to-end.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role. Onsite: White Plains, NY Overview Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy. This is a unique opportunity to step into a newly created role, shape our online presence, and elevate our brand positioning, both in our established markets and in our growing high-end brand segment. You’ll manage and optimize significant PPC campaigns, develop clear performance tracking, and guide our overall marketing efforts with a balance of strategic vision and tactical execution. This is a role for someone who thrives on data-driven decision-making, understands branding for a professional, discerning clientele, and isn’t afraid to roll up their sleeves to make things happen. Key Responsibilities Take ownership of all Google Ads campaigns, managing strategy, execution, and optimization to drive measurable ROI. Implement robust analytics and reporting to track campaign performance, lead sources, and conversion metrics, ensuring budget efficiency and clear attribution. Lead the brand strategy for both core and luxury sub-brands, crafting positioning, messaging, and marketing collateral to resonate with a high-end, professional audience. Oversee website content, design updates, and user experience improvements, working with external partners as needed. Provide guidance and recommendations to leadership on emerging marketing opportunities, campaign adjustments, and best practices. Manage select social media efforts to complement broader marketing initiatives (smaller portion of the role). Ensure all marketing assets align with brand voice, style, and quality expectations. Balance in-house execution with vendor management, bringing more campaign control internally where beneficial. Qualifications 6–8+ years of experience in digital marketing with a strong emphasis on Google Ads, PPC management, and performance analytics. Proven ability to develop and execute branding strategies, particularly for professional or luxury audiences. Skilled in web content management, copywriting, and creative collateral development. Comfortable managing multiple priorities, strategic planning and hands-on implementation. Strong analytical mindset with experience using tools such as Google Analytics, Tag Manager, and other reporting platforms. Experience marketing to an audience of established professionals (e.g., finance, law, consulting, senior executives) strongly preferred. Agency or in-house experience welcome, must be comfortable being a one-person marketing department. Degree not required; what matters most is proven expertise, results, and the ability to lead initiatives end-to-end.
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